Walmart vende 5 mil artículos por segundo durante el Black Friday


 

MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

por FERNANDO GARCÍA en 26-11-2012 

Black Friday

Estados Unidos.- Previo a las festividades navideñas, el Black Friday en Estados Unidos, fue nuevamente el motivo para que millones de ciudadanos americanos abarrotaran tiendas como Walmart, Best Buy, Target, Sears, etcétera para adquirir diversos productos con grandes descuentos. Siendo Walmart una de las cadenas de tiendas con mejores ventas, con un promedio de 5 mil articulos por segundo.

Notas sobre mercadotecnia:
Inicia el Black Friday y Cyber Monday en Estados Unidos
Michoacán desaprovecha el mercado Chino

Aunque aún no se cuentan con cifras oficiales en su totalidad, la National Retail Federation (NRF) pronosticó que habrá un aumento de 4.1 por ciento en ventas durante esta edición del Black Friday en comparación con el del 2011. Estas cifras representan un promedio de 586 mil 100 millones de dólares en ganancias.

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Mcommerce study predicts increase by 300 percent in 3 years

Though smartphones will play an important role over the holiday season, by 2015 there will be massive growth. The results of a recent study by Tapjoy have shown that while the next couple of months should be quite defining for mcommerce, over the next three years, the sector will increase by well over 300 percent (up to 362 percent in the United States). This will occur as more consumers buy smartphones and use them to make their … Read entire article »

Mobile commerce app to be used year round by Sears

The application had previously been used on a seasonal basis to drive sales. As Sears releases the 60th edition of its Wish Book catalog it is also releasing it in a mobile commerce format for iPads for the second year in a row. The retailer’s catalog has become a holiday tradition for many shoppers. Sears is attempting to make certain that the catalog … Read entire article »

What is NFC Technology…

Near field communication (NFC) technology embodies a set of standards for smart phones and other mobile devices that establish communications between such devices using radio frequencies.
These transmissions can only be facilitated over short distances, hence the name of the technology.
Full story

 

The Great Depression and the Rise of the Refrigerator


• By  • psmag.com

When I moved to Los Angeles and began my search for an apartment I was a little surprised by the fact that a refrigerator wasn’t included with most of the units I toured. In every other city where I’ve ever lived, the average apartment always included a refrigerator with the cost of rent. I was only looking for a one-bedroom apartment, but I was expecting that this was the norm everywhere for the most basic of apartments.

When I asked the manager of the apartment building I wound up renting from why there was no refrigerator, she explained that the property only supplies “the essentials.” When I pointed out that the building came with an underground parking space, she just stared at me blankly. It was in her silence that I came to understand a subtle difference between Los Angeles and the rest of the country: parking is essential, keeping perishable food fresh is not.

My belief that a refrigerator is an essential part of any home obviously comes from a place of tremendous privilege. For centuries, people have struggled with attempts at keeping food fresh. Only in the 20th century (after the first World War) did American consumers see the arrival of a slick new invention that would dramatically change our relationship with food; how we shopped and how we ate. But somewhat surprisingly, the rapid adoption of the electric refrigerator in American homes has its roots in an unlikely decade: the 1930s.

The Great Depression, despite all the hardships of the American people, would see the meteoric rise of the refrigerator. At the start of the 1930s, just 8 percent of American households owned a mechanical refrigerator. By the end of the decade, it had reached 44 percent. The refrigerator came to be one of the most important symbols of middle class living in the United States. While the upper class rarely interacted with such appliances, given the fact that they had servants, the middle class woman of the 1930s lived in a “servantless household”—a phrase you see repeatedly in scholarship about this era. The refrigerator was tied to one of the most fundamental and unifying of middle class events: the daily family meal. And it was in providing for your family that the refrigerator became a point of pride.

The refrigerator of the 1930s was often the color white, which people associated with cleanliness and proper hygiene. As Shelley Nickles notes in her 2002 paper “Preserving Women: Refrigerator Design as Social Process in the 1930s,” the whiteness of the appliance was supposed to signify that a woman cared about the safety and health of her family:

The refrigerator’s primary function, preserving food, was now linked visually to the responsibilities of the average housewife to provide a clean, safe environment for her family. Contrasting to diverse, localized practices of food preservation and wooden iceboxes kept in service areas and used primarily by servants, these white, steel refrigerators were conceptualized as part of the ordinary kitchen. By buying a white refrigerator and keeping it in the kitchen, the housewife expressed her awareness of modern sanitary and food preservation standard; her ability to keep the refrigerator white and devoid of dirt represented the extent to which she met these standards.

 

The newspapers and magazines of the 1930s…   Continuar leyendo «The Great Depression and the Rise of the Refrigerator»

QR Code Treasure Hunt Brings Teens to Libraries


QR codes

govtech.com

As a way to teach teens about library resources, the Chesterfield County, Va., public libraries gave them a challenge: Solve problems with the help of quick response (QR) codes.

QR codes are a unique series of patterns that — when scanned with a camera-ready smartphone or mobile device — pull up information such as facts about an object the QR code is attached to.

At the Chesterfield County Public Library, QR codes were deemed a fitting technology to use for teaching teens information about the county libraries.

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“We wanted to try to reach them on their own terms, so we thought about using technology,” said Carolyn Sears, the library services administrator for community services. “… that’s how we got the QR code idea.”

In November, the county libraries tried a two-month program called “iHunt: Crack the CCPL Code.” The program  challenged teens to learn about library resources by completing a digital treasure hunt inside the library.

Librarians strategically placed signs equipped with QR code readers throughout the facility for the teens to find.

Participants started by answering a question about one of the library’s resources. By following the clues in the question, they could find the item the clues led to. They’d also find a sign with a QR code, which when scanned would give them the clues for the second question.

For example, the hunt tasked its participants to locate a specific DVD title. Once participants located the DVD, they’d find a QR code that would help them find the next item in the hunt. Continuar leyendo «QR Code Treasure Hunt Brings Teens to Libraries»

Marketing para RR HH: a la conquista del empleado



Mejores salarios y ambiente laboral atrae talentos. Pero la empresa también debe saber venderlo. El «Se busca personal» ya no funciona por sí solo

La situación cercana al pleno empleo que atraviesa, un cambio de mentalidad generacional y el descenso de agresados universitarios explican la preocupación de los empresarios, sobre todo al tener en cuenta que los expertos prevén un déficit de 800.000 profesionales calificados en el año 2010.
Así, si las compañías quieren competir por el mejor talento tienen que innovar en sus políticas de reclutamiento, pero también presentarse como la mejor opción en el mercado y saber vender su propuesta como la más atractiva para el desarrollo profesional del empleado. Por este motivo, el márketing está conquistando las áreas de recursos humanos y se impone como una necesidad para atraer y retener talento.

Para comprobar si la organización es una de las mas atractivas y uno de los mejores lugares de trabajo toman el pulso a la plantilla a través de encuestas de clima laboral o sondeos de opinión; si el resultado no es satisfactorio, innovan o cambian, tal como publicó el sitio web español Expansion&empelo.com.
Continuar leyendo «Marketing para RR HH: a la conquista del empleado»

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