Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec


En realidad, el primer nombre de Google no fue exactamente Google. Antes de que los fundadores Sergey Brin y Larry Page se decidieran por ese nombre, el motor de búsquedas, un proyecto que nació en sus épocas de Standord, era conocido como ‘BackRub’ (masaje en la espalda).
BackRub (© Web Archive)Quienes navegamos en Internet desde hace algunos años, experimentamos los cambios que trajo consigo Google: un buscador que poco a poco se fue posicionando en el gusto de los usuarios por su sencillez y su eficacia en las búsquedas. A 15 años de su llegada, hoy es el sitio Web más visitado del mundo y mundo y la segunda marca con mayor valor de mercado. Leer más “Es una nenaaa, apenas 15 años y domina el WWW – @Biz_Tec”

Asiste al Workshop Google Plus junto a Carolina Bertoni – @smi #smpe


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Aprende los mejores tips y consejos sobre las reglas básicas de G+ y optimiza tu red.

 

 

Carolina Bertoni - Invitada Especial - Google

Linkedin

Fecha: 19 de Junio
Horario: 17 a 18 hs. – Buenos Aires (GMT -3)
Duración: 1 hora
Regístrate aquí <

Estrategias de Marketing Online con Google+
– La propuesta de valor de Google+ (10 min)
– Repaso por funcionalidades destacadas (10 min)
– Diferencias entre perfiles, páginas y comunidades (10 min)
– Google+ para potenciar estrategias de SEO (20 min)
– Google+ para potenciar estrategias de SEM (20 min)
– Google+ para potenciar estrategias de Branding/Social Media (20 min)
– Google+ y YouTube (15 min)
– Google+ Apps (15 min)
 
 
Carolina Bertoni
“Googler” desde Febrero de 2007, actualmente Especialista de Publicidad en Móviles y Redes Sociales para Google Hispanoámerica. Lic. en Marketing (UCES), Especialista en Marketing Directo e Interactivo (UDESA) y Profesora desde 2009 de la cátedra “Publicidad e Internet” en la Universidad del Salvador (Licenciatura en Publicidad).
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The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide


Thnxz to searchengineguide.com –  @SEGuide

Stoney deGeyter

The actual title of your page is found in the title element of your code:

This Is Your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_page" title="Web page" rel="wikipedia" target="_blank">Page</a> Title

For the search engines and browsers to read it properly, this code needs to be placed in the <head>section of your code:

<head>
<title></title>
</head>

How and Where Is the Title Tag Displayed?

While your page title is essentially hidden in your code, there are four places it is visible. Each of these places have varying degrees of impact on your potential audience.


Search Engine Results Pages

When a search is performed, in most cases, Google and other search engines pull the page title to display as the clickable link. This is what most people see, scan and read as they are deciding which site to visit after a search.

Title Tag in SERPs

Browser Tabs
More and more, web users have multiple browser tabs open at one time. It may be three or four, or even dozens at a time. Your well-written title tag will help them find your information more quickly as they seek to navigate back to the open page.

Keep in mind that usually only 1-4 words of the title will display in the tab, giving you viewable ranges from 25-50% of the whole title. This might alter the way you structure your title, placing the most important information first.

Title tag in browser tabs


Browser Bookmarks

Social Links

Complete article?  O_o  Enjoy! 🙂

When pushing content out onto social media channels, the title of your page is usually the title of the link that gets pushed out. If your title is too long or has additional words that are unnecessary (such as company name), this could lead to socialization of a not-so-compelling or interesting title. Since clicks are an important part of socialization, your title should be optimized for that, too.

Title Tags in Social Media

How You Can Benefit From Good Titles

A title tag serves three main purposes of SEO, usability and socialization. They influence rankings, persuade people to click and increase visibility.

Tatle tag influence

SEO: Influence rankings
As I mentioned before, if I could only make one change to a site for search engine ranking purposes, it would be the title tag. Adding or moving keywords in a title tag can mean the difference between a page not ranked and page ranked on the first page in the search results. Depending on your competition, it can literally have that much power.

Usability: Persuades the click
Since the title tag is (usually) displayed in the search results or on social sites, it is the often the very first point of influence in bringing someone to your site. If your title tag isn’t compelling, then all your top rankings and social shares ultimately won’t amount to a whole lot as potential visitors bypass it for other more compelling content.

Socialization: Increases visibility
When looking for social engagement, the more compelling your title, the greater likelihood that it will be passed and re-passed and re-passed by the masses. Boring titles that get skimmed over don’t engage audiences. Exciting titles do. The higher your engagement, the better visibility your title tag earns you.

Complete article?  O_o  Enjoy! 🙂

How to Craft a Good Title Tag

Crafting a quality title tag isn’t always as easy as it seems. Every display platform has differing limitations and serves a different purpose. Obviously, good writing is essential to being effective. Poorly crafted and structured words are skimmed over at best, and portray a level of incompetence at worst. Using good writing practices will ensure you craft a title tag that is worthy of the attention you want.

Complete article?  O_o  Enjoy! 🙂

65-70 character limit

Leer más “The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide”

Think Insights – thnxz @ThinkwithGoogle


http://google.com/think

KEY STATS

Fink – Welcome to Google (video) – thnxz @EBTheProducer @BeyondBeliefNow


Fink is a Google employee out of the NYC office.

http://www.ThisIsFink.com
Facebook.com/ThisIsFink
Youtube.com/ThisIsFink
Contact: ThisIsFink@Gmail.com

Produced by: @EBTheProducer

Directed/Edited by: @BeyondBeliefNow

Lyrics:
I wanna welcome everybody to the google generation/
google is a nation (slowed) google is a nation/
You are probably watching this through my youtube page on your/
chrome, android or another google innovation/
More then amazing, were more then search/
More than a website, more then maps or earth/
More than g+, way bigger then gmail/
bigger than google wallet or shopping for retail/
We will, continue to stay ahead of the curve/
Where technology and-intelligence converge/
Obsessively concerned with making our products better than they were/
Never settle for second, we-don’t-even settle when in first/
G.O.O.G.L.E Plex/
Thee Best, let me show you around where we get/
G.O.O.G.L.E.Y/
Lemme show you around Google inside … welcome to google/
Chorus (repeat 2x)
Welcome to google, this is the googleplex (googleplex)/
The home of where the futures kept (futures kept)/
Welcome to google, this is the googleplex (google plex)/
Theres no telling what were doing next (doing next)/

Rich Snippets (fragmentos enriquecidos) de Google // gracias @iCrossingLatam


http://latam.icrossing.com

En la actualidad, si realizamos una búsqueda,  como por ejemplo “ecuador”,  en Google o cualquier otro buscador, posiblemente nos entregase resultados de “Ecuador (País)”, pero puede ser muy posible que un universitario este realizando una búsqueda interesado por un  “viaje de ecuador”, u otra persona que esté buscando información sobre “el ecuador (de la Tierra), siendo en casos así que la búsqueda no resultara atractiva para el usuario y estaría obligado a realizar una nueva búsqueda más precisa.

Como es de esperar, todavía estos datos adicionales no están visibles para todos los resultados por falta de implementación de los rich snippets en las webs, y como ocurre en todo lo tecnológico, durante muchos años ha existido discrepancias en la forma de etiquetar los contenidos enriquecidos, haciendo que cada empresa interesada en dominar las búsquedas en la web, haya intentado que su opción prevalezca por encima de los demás.  Hace un tiempo, los grandes buscadores (Google, Yahoo y Bing) llegaron al acuerdo que establece la forma estándar en la que las web de nuestras empresas deben ser etiquetadas, para que los buscadores puedan ofrecer más información relevante acerca de las mismas, allanando así el camino a la implantación de la web semántica en las empresas.

Entre otras consideraciones, hay que preocuparse de que Google está realizando cambios en la estructura de su buscador, desplazando los resultados de la derecha (antes resultados de Adwords) al final de la búsqueda, otorgando este espacio a la búsqueda semántica, que de momento solo está activa búsquedas muy concretas, o con suficiente información enriquecida como para aportar valor a la búsqueda del usuario. Actualmente, los resultados que más información muestran en este lugar, son aquellos que hacen referencia a búsquedas culturales, pero las empresas ya empiezan a tener presencia gracias a Google Plus y Google Places.

Lee el artículo completo +Info+ full article 🙂

View Only Mobile Traffic (And 3 other uses for Google Analytics profile filters) // thnxz @CrazyEgg – blog.crazyegg.com


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Google Analytics profile filters rock.

The most common use is to include or exclude data in your reports based on some kind of parameter.

You might want to:

  • View only (or exclude) data from mobile traffic
  • View only (or exclude) data from a particular domain
  • View only (or exclude) data from a particular location

Here’s Google’s definition of a profile filter:  A profile filter is used to limit or modify the data that is included in a Google Analytics profile.

TRANSLATION:  It’s possible to create a set of Google Analytics reports (a profile) that, for example, shows you only the data from your mobile traffic and gets all the rest of the data out of your way.

Once you know how to build new Google Analytics profiles and profile filters you can apply them in numerous situations.  We’ll get to a few other applications at the end of this article.

First, let’s build a profile that only shows us data from our mobile traffic.

Step 1 – Make sure you have a master profile

Before you get started, you want to make sure that you have one profile set up for your website that contains all of your traffic.  For most of us this “catch all” profile will be where we spend most of our time.  If you are already using Google Analytics to monitor your website, this profile will likely already be set up.

google-profiles

Step 2- Set up a new profile

In this example, I will set up a new Google Analytics profile for my new blog,Content Measures.

Here’s how to create your new profile,

1.  Click on ADMIN at the top right of any Analytics page

2.  Select the PROFILES tab and click on + NEW PROFILE

new-profile

3.  Name the profile MOBILE USERS and click on CREATE PROFILE

Congrats!  It’s that easy.  You now have a new profile.

But, this profile is loggin all traffic just like your master profile.  We need to create a filter on our new profile so that it only records data for your mobile traffic.

Let’s get busy creating the profile filter.  Don’t worry, it’s easy.

Full Article

Step 3 – Create a profile filter

1.  Click on the MOBILE USERS profile

mobile-profile

2.  Click on FILTERS, then + NEW FILTER and enter the following settings,

filter-settings

Bingo.  You’re all set.

What you’ve done here is set a filter so that your new profile will only include traffic data from mobile devices.

Now, let’s take a look at how you might use this data.

A Google Analytics mobile filtered profile in action >> Full Article