The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide


Thnxz to searchengineguide.com –  @SEGuide

Stoney deGeyter

The actual title of your page is found in the title element of your code:

This Is Your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_page" title="Web page" rel="wikipedia" target="_blank">Page</a> Title

For the search engines and browsers to read it properly, this code needs to be placed in the <head>section of your code:

<head>
<title></title>
</head>

How and Where Is the Title Tag Displayed?

While your page title is essentially hidden in your code, there are four places it is visible. Each of these places have varying degrees of impact on your potential audience.


Search Engine Results Pages

When a search is performed, in most cases, Google and other search engines pull the page title to display as the clickable link. This is what most people see, scan and read as they are deciding which site to visit after a search.

Title Tag in SERPs

Browser Tabs
More and more, web users have multiple browser tabs open at one time. It may be three or four, or even dozens at a time. Your well-written title tag will help them find your information more quickly as they seek to navigate back to the open page.

Keep in mind that usually only 1-4 words of the title will display in the tab, giving you viewable ranges from 25-50% of the whole title. This might alter the way you structure your title, placing the most important information first.

Title tag in browser tabs


Browser Bookmarks

Social Links

Complete article?  O_o  Enjoy! 🙂

When pushing content out onto social media channels, the title of your page is usually the title of the link that gets pushed out. If your title is too long or has additional words that are unnecessary (such as company name), this could lead to socialization of a not-so-compelling or interesting title. Since clicks are an important part of socialization, your title should be optimized for that, too.

Title Tags in Social Media

How You Can Benefit From Good Titles

A title tag serves three main purposes of SEO, usability and socialization. They influence rankings, persuade people to click and increase visibility.

Tatle tag influence

SEO: Influence rankings
As I mentioned before, if I could only make one change to a site for search engine ranking purposes, it would be the title tag. Adding or moving keywords in a title tag can mean the difference between a page not ranked and page ranked on the first page in the search results. Depending on your competition, it can literally have that much power.

Usability: Persuades the click
Since the title tag is (usually) displayed in the search results or on social sites, it is the often the very first point of influence in bringing someone to your site. If your title tag isn’t compelling, then all your top rankings and social shares ultimately won’t amount to a whole lot as potential visitors bypass it for other more compelling content.

Socialization: Increases visibility
When looking for social engagement, the more compelling your title, the greater likelihood that it will be passed and re-passed and re-passed by the masses. Boring titles that get skimmed over don’t engage audiences. Exciting titles do. The higher your engagement, the better visibility your title tag earns you.

Complete article?  O_o  Enjoy! 🙂

How to Craft a Good Title Tag

Crafting a quality title tag isn’t always as easy as it seems. Every display platform has differing limitations and serves a different purpose. Obviously, good writing is essential to being effective. Poorly crafted and structured words are skimmed over at best, and portray a level of incompetence at worst. Using good writing practices will ensure you craft a title tag that is worthy of the attention you want.

Complete article?  O_o  Enjoy! 🙂

65-70 character limit

Leer más “The actual title of your page may be don’t work properly… Check it! – thnxz @SEGuide”

Bing vs. Google: Which Search Engine is Best?


entrepreneur.comBing vs Google Which Search Engine is Best

image credit: Shutterstock

You might have seen the commercials online or on TV: Bing has been waging a marketing war onGoogle, claiming that blind users prefer Bing’s results over Google’s by a 2-to-1 margin.

But has Microsoft’s search engine really advanced enough to pose a credible threat to Google? While you can test the comparison on your own atBingitOn.com, I’ve identified strengths and weaknesses for both. Either engine may have an edge depending on your personal preferences.

From social integration to speed to quality, here’s a look at how they stack up:

Google advantage: Provides more relevant information.
While Bing’s recent changes make it a more viable search option, it’s still lacking in terms of result quality in response to informative queries.

In this case, I tested the phrase, “income tax rates.” While the Google search engine results page (SERP) displayed information on both 2012 and 2013 tax rates in the first five listings, the only dated information found in Bing’s results was a single listing mentioning 2011 tax rates.

Related: How a Facebook Search Engine Could Change the Way People Find Your Business

Bing advantage: Social integrations are stronger. Leer más “Bing vs. Google: Which Search Engine is Best?”

The Importance of Share of Voice in the Marketplace | Inbound Marketing Expert


 

Inbound Marketing Expert Blogs | Social Media and SEO Website Agency

Share your voiceShare of Voice (SOV) is a term used in the marketing and advertising industry sector to assign a numerical factor to just how much impact a brand or product makes in a segment over a defined period. SOV measurement is not limited to the field of marketing; political research groups often estimate SOV to monitor the media reach of ideological parties in media outlets such as radio, television and the Internet. In this sense, SOV can be considered a combination of the market share a brand holds and the buzz that surrounds it during a period of time.

When it comes to Search Engine Optimization (SEO) and online marketing, SOV is the percentage that advertising of a site, product or service holds in particular markets at certain times. For example, if a single Google AdWords piece of advertising is clicked by every other visitor to a specific web page over a 24 hour period, the SOV in that situation can be estimated at 50 percent. If a pizza shop offers an online coupon in a landing page in exchange for the visitor agreeing to subscribe to a mailing list, and 250 out of 1,000 visitors provide their email address, the SOV is 25 percent.

Measuring SOV is a crucial component of a solid social media marketing strategy. SEO and online marketing professionals are used to digging into website analytics to track the success of their campaigns, but social media marketing requires a different set of metrics. SOV is a reliable factor to measure for professionals who turn to online social networks to market their brands. Business enterprises with significant online presences are increasingly paying attention to SOV at a time when Internet users prefer social networks over search engines.

Monitoring SOV and Traffic Volume Leer más “The Importance of Share of Voice in the Marketplace | Inbound Marketing Expert”

How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com


A simple language, easy to follow,
basic starter guide to Search Engine Optimisation (SEO).

http://plainsimpleseo.com/

 

SEO GuidePt 0.Intro.

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered since starting work atQueryClick). Unlike many other SEO guides, none of this advice is based on speculation or hearsay.

Contents.

Part 1 is split in to 4 sections:

  1. 10%of the SEO mix.Technical SEOSite access, page speed, visibility and content duplication.
  2. 35%of the SEO mix.On Page SEOKeyphrase balance, code tags, page elements and retention.
  3. 55%of the SEO mix.Link BuildingInbound links, link relevance and social media.
  4. Other ElementsA few other things to bear in mind while optimising for search.

Before We Get Too Deep… Leer más “How To Do SEO. A Simple Starter Guide. Vía plainsimpleseo.com”

Linkception – Building Backlinks to Backlinks ***POST DESTACADO***

Link building is arguably the biggest part of SEO. With search algorithms always changing, SEO experts and companies are constantly looking for newer, more effective link building techniques.

One such method that’s getting a lot of attention lately is the process of building multiple levels of links to your backlinks – instead of directly to the page that you want to rank. Although there isn’t technically a name for this type of link building (which should be used to support and diversify your link building strategy – not replace it), we like to call it “Linkception”.


 

By Single Grain Team | http://www.singlegrain.com

Link building is arguably the biggest part of SEO. With search algorithms always changing, SEO experts and companies are constantly looking for newer, more effective link building techniques.

One such method that’s getting a lot of attention lately is the process of building multiple levels of links to your backlinks – instead of directly to the page that you want to rank. Although there isn’t technically a name for this type of link building (which should be used to support and diversify your link building strategy – not replace it), we like to call it “Linkception”.

Types of “Linkception”

Normally, when you build links, you link directly to the page that you want to rank well in the SERPs, using keyword rich anchor text. With Linkception, you’re instead creating a second level of backlinks by building additional links to the links you initially generated, which builds the authority and SEO value of your backlinks and passes on even more value to the page you’re trying to rank.

Building links to your backlinks is also a way of minimizing your risk of getting penalized by search engines, including those that exist when too many links are created too quickly or when a link is deemed “spammy”.

The idea is that, because these links are a level removed from your main site, it’s harder for the search engines to directly tie lower quality links back to your site. Of course, this doesn’t mean that you should purposely do anything that might get you penalized – your focus should still be on building high quality, natural-looking links at all levels of your backlinking strategy.

But Linkception can go deeper than two levels. In fact, to maximize your backlink benefit even further, you could build a third level of links to the backlinks of your backlinks. In this case, your hierarchy of links would go like this:

Level 0 – The page you’re trying to rank
Level 1 – Direct backlinks pointing to your ranking page
Level 2 – Additional backlinks, pointing at your Level 1 backlinks
Level 3 – Another layer of backlinks, pointing at your Level 2 backlinks

Since Level 3 links are even further removed from the page you want to rank, this gives you more freedom in terms of the types of links you can build. At this level, it’s more about quantity over quality, making this the perfect opportunity to take advantage of lower quality links built from forums, blog comments and link wheels.

Although you can go as many levels deep as you want with Linkception, we don’t recommend going any deeper than three levels of links. Linkception – like so many other things online – follows the Law of Diminishing Returns, meaning that the SEO value gained from each additional level of link building decreases.

From our experience, anything past the third level provides minimal to no value. We believe this occurs because when you build too many levels of links, the link juice from the deepest links is lost in “limbo” and can’t find its way back to the original page that you intended to rank, as pictured below:

Another way to use Linkception is for reputation management. When users search for your brand name, ideally, you want them to find your website, social media profiles and any positive press releases or reviews that exist about your company.

What you don’t want to show up in the first two pages of the search results are negative press and reviews. In this case, you want to be proactive instead of reactive. If you find negative mentions of your brand, use Linkception to build backlinks to those pages that are ranking below the negative results. Even though this isn’t passing direct SEO value to your personal pages, it will help to boost the rankings of the positive pages in the SERPs and push down the negative pages. If users see the positive results you’ve helped to promote, their trust in your brand will increase, ultimately leading to higher click through rates and more traffic to your site.

How to Build Backlinks Using Linkception… Leer más “Linkception – Building Backlinks to Backlinks ***POST DESTACADO***”

Black Hat SEO: Killing Your Rankings [Infographic]

Hiding links by matching the font to the color of the background of the site is a great way to see your rankings murdered. A sound internal linking strategy is a better way to strengthen your on-page SEO.

Site content is important, but some methods of generating content are anything but safe. Scraping content from the SERPs is a sure way to get your site penalized. Create original, informative content for your site for better results.

Presenting different content to the search engines than you provide to your users is a frightening tactic that doesn’t work. Google can spot cloaking and will remove your site from the index.

Although link building is a key component of improving your organic SEO, automating the process is not the way to go. Skip the link spam and get quality links by building trust and authority in your industry.

Stuffed content filled unnaturally with keywords is a truly scary SEO tactic sure to get your site penalized. Content should be created in a way that uses keywords naturally while also providing value to the site visitor.

Avoid being blacklisted by selecting white hat tactics for SEO. Otherwise, you never know how your rankings might be slashed.


 

Thnxz to:
http://www.seo.com/blog/black-hat-seo-infographic/

Google has warned that black hat tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” Despite Google’s warnings, many Internet companies persist in providing black hat SEO services. The truth is, using black hat tactics on your site can be as scary as facing these slasher movie murderers.

Doorway pages are set up in such a way that a visitor generally cannot reach them through the site navigation. Instead, they are designed to rank well in the search results and lead people into the site through a spammy page, often stuffed with keywords and nonsense content. A good SEO company will steer clear of this SEO killer. Leer más “Black Hat SEO: Killing Your Rankings [Infographic]”

20 Best SEO Tools Roundup 10/18/10

Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And …
Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And maybe you are often open the wrong or fake website? Don’t worry people. Here, we give you the review of trusted list and website that you can trust and help you to find your need. You don’t have to feel worry about the website or assume whether this website is a fake or not, because we have checked all these websites for you. So, enjoy the list bellow and get what you need here.

Ranking Checker by SEOmoz.com
This is the most top SEO tool. Why? It is because this tool allows you to type up to 5 keywords a day. You will be charged free by using this tool and it is very easy how to use it. First, you have to open an account in SEOmoz.com. After you get sign in to the website, choose “browser button” and it will help you copy the URL page that you type before automatically. It is really flexible and saving time.


Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And …
Do you have problem in finding any words in Google web? Or getting confused because of so many choices in the website about the key words that you typed? And maybe you are often open the wrong or fake website? Don’t worry people. Here, we give you the review of trusted list and website that you can trust and help you to find your need. You don’t have to feel worry about the website or assume whether this website is a fake or not, because we have checked all these websites for you. So, enjoy the list bellow and get what you need here.

Ranking Checker by SEOmoz.com
This is the most top SEO tool. Why? It is because this tool allows you to type up to 5 keywords a day. You will be charged free by using this tool and it is very easy how to use it. First, you have to open an account in SEOmoz.com. After you get sign in to the website, choose “browser button” and it will help you copy the URL page that you type before automatically. It is really flexible and saving time. Leer más “20 Best SEO Tools Roundup 10/18/10”