A la hora de diagramar tu estrategia de inbound marketing (o marketing de atracción) resulta imprescindible definir con claridad cuáles van a ser sus KPIs (o Indicadores Clave de Desempeño). Pero, ¿cuáles son exactamente? Descúbrelos en el siguiente post.
¿Qué Son los KPIs?
Cómo ya hemos explicado en un post anterior, el inbound marketing ha llegado para quedarse. Cuando hablamos de inbound marketing, hablamos de:
Al tratarse de una estrategia que involucra distintos contenidos y medios de comunicación, podríamos pensar que la medición de los resultados obtenidos podría ser un tanto compleja. Sin embargo, la excelente capacidad de medición que nos proporcionan los medios digitales, nos permite definir con mayor claridad las métricas claves para evaluar el desempeño de las acciones realizadas.
¿Cómo se define un KPI?
Los indicadores de desempeño se suelen redactar aplicando el acrónimo SMART, ya que deben ser eSpecíficos (Specific), Medibles (Measurable), Alcanzables (Achievable), Relevantes (Relevant) y deben abarcar un determinado período de Tiempo (Timely).
KPIs del Posicionamiento Web
El tráfico proveniente de buscadores como Google es cada vez más importante, por lo que hoy en día resulta imprescindible contar con una estrategia de SEO actualizada. Si buscas aprender más sobre las distintas prácticas para posicionar tu web, no dejes de leer este post.
Se trata de la cantidad y el porcentaje de visitas provenientes de los buscadores que completan el ciclo en tu sitio web ya sea realizando una compra, suscribiéndose a tu newsletter o realizando lo que hayas definido como tu objetivo.
El flujo de dinero generado a partir de las conversiones producidas por las visitas provenientes de los motores de búsqueda. Calcula los ingresos totales así como también el ingreso promedio por visita.
KPIs del Social Media
Crecimiento de Seguidores:
El aumento en el número de seguidores, fans, etc. es normalmente una buena señal, ya quesignifica un mayor alcance de tu marca y de tus mensajes. Sin embargo, no te confíes:cantidad no siempre es sinónimo de calidad. Evita prácticas poco éticas y cortoplacistas para aumentar tu base de seguidores.
Clicks en los Enlaces:
Este ratio es un buen indicador de la relevancia de los contenidos que compartes con tu público objetivo.
Este indicador también es muy valioso para medir la performance de tu estrategia, ya que cada enlace compartido incrementa la posibilidad de aumentar tu base de seguidores.
Volumen de Publicaciones:
Esta métrica permite evaluar la constancia y periodicidad con que publicas contenidos. Y, si bien parece sencillo de medir, generar los contenidos no lo es tanto.
KPIs en Email Marketing + Info (Artículo completo?)
Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. Here’s a program that will help you make that happen and kick your social media marketing up to the next level.
GOOGLE ES SKYNET
MUERTE POR CAFEÍNA
Aprende los mejores tips y consejos sobre las reglas básicas de G+ y optimiza tu red.
Fecha: 19 de Junio
Horario: 17 a 18 hs. – Buenos Aires (GMT -3)
Duración: 1 hora
> Regístrate aquí <
By Marziah Karch, About.com Guide
- Things You Didn’t Know Google Did
- Search Engine Optimization
- Making Money With Google
- Google Apps for Your Domain
- Google Games
Search Engine Optimization
Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.
- How to Improve Your Web Site’s Google Ranking
- Why Titles Matter – How to Get More People to See Your Pages in Google
- What Is PageRank and How Do I Use It?
- Improve Your Web Site With Google Toolbar
- Don’t Make Click Here Links – Why Anchor Text Matters In Google
- Does TinyURL Transfer PageRank?
Writen by Bogdan is the founder of Top Design Magazine.
Creating a website is not an easy thing because it requires a lot of steps; from the planning and all the way to functionality testing, the process of designing and developing a website needs people with various skills. You need a good graphic designer, a good web designer, a talented web developer, a great content writer and also a SEO expert is you want your website to be great. Sure, you can skip some of them but this can cost you a lot in terms of success.
Intent Creative Free PSD Theme
WordPress blog theme PSD template
At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.
With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?
As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.
Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.
The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:
- Stay problem-focused and solution-driven. It’s about selling the solution, not your product
- Include industry-leading proof and build expert credibility
- Serve a lot of masters coming from a wide range of wants and needs
- Please everyone without disappointing anyone
You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).
In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.
Full article here 🙂
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of “Search & Social“, published by Wiley.
Full article 🙂 Here!!
Thursday, March 28, 2013 | 8:58 AM
- Analyze Events in real-time
- Breakdown real-time by Desktop/Tablet/Mobile traffic
- Create shortcuts to your favorite real-time segments
- Compare real-time filtered data against overall real-time data
We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.
Keep in mind that the majority of businesses should stay with the safe goals rather than getting aggressive. They can be extremely effective for maintaining a viable Facebook presence without spending too much time on strategy, planning posts, and creating dialogues on Facebook. If you are going to set aggressive goals, your strategies are going to take time and money to make them happen.
It’s not for everyone but it might be for you. Here are some examples of aggressive Facebook goals.
Goal: Drive Traffic to the Website
This is one of the first things that come to mind when thinking of goals for Facebook. Most realize that it is known as a good traffic generation tool in general and they believe they’ll be able to do the same for their site.
Unfortunately, the standard practices used to drive traffic “in general” do not apply to most business websites. “In general”, Facebook is good at driving traffic to viral content. People do not go to Facebook to find links to inventory items. They go there to see pictures of little Timmy sliding into third base. They can get swayed into clicking on links with controversial titles or intriguing thumbnails, but again that’s not normally something associated with sites that are designed to generate leads or sales.
The only way to drive traffic to your website is by starting with strong content on the website itself. We’ve discussed using your website as your content hub and why it’s so important to have the type of content on your website for both social and search purposes that resonates with your overall target audience. Now, you’ll have to really apply these principles to make this Facebook goal achievable.
The starting point with a goal like this is to sculpt the appropriate fans. This cannot be stressed enough. If you have too few total fans or too many low-quality fans, you’ll want to fix that first before trying to drive traffic to you website. In many ways, driving traffic to your website from Facebook is about establishing trust within your community by posting only the absolute best content possible. Anything short of amazing simply won’t do.
Once you have that trust established by posting images and text that resonate and generate interactions, you can start posting quality content from your website directly to Facebook. If you’re a Dodge dealer, you could post a story like “The 5 Most Searched Dodge Chargers in History“. Assuming that your fans are strong, this will be the type of content that exceeds their expectations when they liked your page in the first place.
via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/cxsDasB6zfk/targeting-the-consumer-comparing-tablet-to-deskto.html
In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.
To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowadays it is no longer sufficient to represent these factors only as a list. It is not enough to write the keyword in the video-title, description and keywords. The youTube algorithm evaluates many more signals. And all of the individual factors are related to each other. The following infographic gives an idea of what is important.
Infographic of youTube Ranking Factors
First of all the image. Please find below some hints…
Please feel free to share this graphic. If you like to print it out – here is a larger version: Download youTube Ranking Factors infographic (Jpeg, 1280 x 1988 px, 800 kb)
I have devided the grafic in four zones:
- youTube-Channel / Trust & Authority
- onVideo / Relevance
- Views / User Reactions
- Recommendations / Sharing
Some hints about… Leer más “Video-Seo: YouTube Ranking Factors (infographic)”
The Wix App Market just continues to grow and grow. New apps are constantly being added to the website builder, giving site owners more and more options to enhance their sites with cutting-edge business tools, social features and utilities.
A nice way to see what the Wix App Market can do for your website is to check out the list of the most popular apps. These are the top 10 apps that Wix users have most frequently added to their sites. Check them out and you’ll definitely find something right for yours.
A gorgeous Instagram feed is such a great addition to a website – no wonder this app is so loved! If you still think Instagram is only for hipster students, think again. Businesses and services are using this network to highlight their visual side. Want to see how? Visit Wix on Instagram!
If you’re running a business online, you would want to be able to interact with your potential clients in real time. Live Chat can help you with that! This app is a real boost to your customer service and is extremely easy to manage.
Set up a social store and start selling your products on the world’s most successful networks – Facebook, Twitter and Pinterest. This is a great way to increase exposure. Instead of waiting for clients to come to your store, you go to where they hang out online!
Don’t get confused by the name. This app allows you to create more than a contact form – you can design RSVP forms, donation forms, sales lead forms and more. Choose from a large variety of themes and easily customize them to fit perfectly with your website design.