Spending More Time on SEO Than Adding Value to Google? – @B2Community

I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

Hummingbird’s Secret

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said:

“Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Give Value to Google

The reason why so many companies, brands, and sites need to spend so much time and money on advertising and SEO consultants is because they’re also spending too much money on minimalist web designers who chop, cut, deforest, raze, and hilltop-remove “wordy” first- and second-generation website content down to simple, minimal, stock-photograph-splashed slideshow emblazoned front pages that have become so light on copy and textual content in service of being modern and designerly that there’s no there there for Google.

Google Needs Copy and Content More than Inbound Links

Spending More Time on SEO Than Adding Value to Google? image 8412619295 6f16a18d0b o 150x150Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds. All that is mechanics, is back room, is what goes on in the boiler and utility rooms and not in the front office, the lobby, the reading room.

No matter how well-lit, well-appointed, well heated, and inviting your library is, it’s really not a library unless there are books to read, content to consume and comprehend, be it multimedia, textual, spoken word, visual, etc.

Google Still Believes that Books Make the Library

Google needs the content of your library much more than it ever needed your library building; unfortunately, we all spend more of our time choosing the perfect platform (WordPress, Drupal, Squarespace?), the perfect template (Responsive, HTML5, swipeable?), and the perfect plugins (AddThisW3 Total CacheYoast‘sWordPress SEO?) than we do writing all the copy, storytelling, background… Leer más “Spending More Time on SEO Than Adding Value to Google? – @B2Community”

Cómo Medir la Performance de tu Estrategia de Inbound Marketing – @fromDoppler

Key Performance Indicators

A la hora de diagramar tu estrategia de inbound marketing (o marketing de atracción) resulta imprescindible definir con claridad cuáles van a ser sus KPIs (o Indicadores Clave de Desempeño). Pero, ¿cuáles son exactamente? Descúbrelos en el siguiente post.

¿Qué Son los KPIs?

Cómo ya hemos explicado en un post anteriorel inbound marketing ha llegado para quedarse. Cuando hablamos de inbound marketing, hablamos de:

Al tratarse de una estrategia que involucra distintos contenidos y medios de comunicación, podríamos pensar que la medición de los resultados obtenidos podría ser un tanto compleja. Sin embargo, la excelente capacidad de medición que nos proporcionan los medios digitales, nos permite definir con mayor claridad las métricas claves para evaluar el desempeño de las acciones realizadas.

¿Cómo se define un KPI?

Los indicadores de desempeño se suelen redactar aplicando el acrónimo SMART, ya que deben ser eSpecíficos (Specific), Medibles (Measurable), Alcanzables (Achievable), Relevantes (Relevant) y deben abarcar un determinado período de Tiempo (Timely).

KPIs del Posicionamiento Web



El tráfico proveniente de buscadores como Google es cada vez más importante, por lo que hoy en día resulta imprescindible contar con una estrategia de SEO actualizada. Si buscas aprender más sobre las distintas prácticas para posicionar tu web, no dejes de leer este post.


Se trata de la cantidad y el porcentaje de visitas provenientes de los buscadores que completan el ciclo en tu sitio web ya sea realizando una compra, suscribiéndose a tu newsletter o realizando lo que hayas definido como tu objetivo.


El flujo de dinero generado a partir de las conversiones producidas por las visitas provenientes de los motores de búsqueda. Calcula los ingresos totales así como también el ingreso promedio por visita.

KPIs del Social Media

Social Media

Crecimiento de Seguidores:

El aumento en el número de seguidores, fans, etc. es normalmente una buena señal, ya quesignifica un mayor alcance de tu marca y de tus mensajes. Sin embargo, no te confíes:cantidad no siempre es sinónimo de calidad. Evita prácticas poco éticas y cortoplacistas para aumentar tu base de seguidores.

Clicks en los Enlaces:

Este ratio es un buen indicador de la relevancia de los contenidos que compartes con tu público objetivo.

Enlaces Compartidos:

Este indicador también es muy valioso para medir la performance de tu estrategia, ya que cada enlace compartido incrementa la posibilidad de aumentar tu base de seguidores.

Volumen de Publicaciones:

Esta métrica permite evaluar la constancia y periodicidad con que publicas contenidos. Y, si bien parece sencillo de medir, generar los contenidos no lo es tanto.

KPIs en Email Marketing + Info (Artículo completo?)


20 ejemplos de contenido simpático – vía @socialmood


Esta infografía nos hace ver la luz mostrándonos las similitudes entre Google y Skynet

Skynet 20 ejemplos de contenidos que te dejarán con la boca abierta


Sencillo y directo. Este simple cuestionario nos dice qué cantidad de qué bebida con cafeína tenemos que beber para morir. Leer más “20 ejemplos de contenido simpático – vía @socialmood”

Asiste al Workshop Google Plus junto a Carolina Bertoni – @smi #smpe

logo (1)

Aprende los mejores tips y consejos sobre las reglas básicas de G+ y optimiza tu red.



Carolina Bertoni - Invitada Especial - Google


Fecha: 19 de Junio
Horario: 17 a 18 hs. – Buenos Aires (GMT -3)
Duración: 1 hora
Regístrate aquí <

Estrategias de Marketing Online con Google+
– La propuesta de valor de Google+ (10 min)
– Repaso por funcionalidades destacadas (10 min)
– Diferencias entre perfiles, páginas y comunidades (10 min)
– Google+ para potenciar estrategias de SEO (20 min)
– Google+ para potenciar estrategias de SEM (20 min)
– Google+ para potenciar estrategias de Branding/Social Media (20 min)
– Google+ y YouTube (15 min)
– Google+ Apps (15 min)
Carolina Bertoni
“Googler” desde Febrero de 2007, actualmente Especialista de Publicidad en Móviles y Redes Sociales para Google Hispanoámerica. Lic. en Marketing (UCES), Especialista en Marketing Directo e Interactivo (UDESA) y Profesora desde 2009 de la cátedra “Publicidad e Internet” en la Universidad del Salvador (Licenciatura en Publicidad).

Google Tips & Tricks – google.about.com

By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

@topdesignmag :) Are You A Web Developer Without Any Graphic Skills? Then Check Out These 25 Gorgeous Website .PSD’s

Writen by Bogdan is the founder of Top Design Magazine.


Creating a website is not an easy thing because it requires a lot of steps; from the planning and all the way to functionality testing, the process of designing and developing a website needs people with various skills. You need a good graphic designer, a good web designer, a talented web developer, a great content writer and also a SEO expert is you want your website to be great. Sure, you can skip some of them but this can cost you a lot in terms of success.

For web developers, coding a website can be a piece of cake if they have all the graphic components but this always means that whenever they want to create something, they are dependent to a web designer. For a company, this issue is solved from the start but if you are a web developer and also a freelancer, then you need to come up with solutions if you want to stick to the deadline. Depending on your budget you can either hire someone to create a design from scratch, either use a template. A .psd template is extremely useful in the following cases: you are a beginner and you want to practice your programming skills but you don’t want to spend time creating the visual stuff; you are a web developer and you don’t have a budget for creating the design; you have a budget but the time is so limited that you can’t afford spending it on the graphical part.

Full article and more PSD’s 🙂

Whatever your reasons are, a .psd website template can prove to be extremely useful so it will be a good idea to save them in your toolbox. In this article you can see a collection of 25 gorgeous .PSD’s which are ready to be converted into fully functional websites.

Intent Creative Free PSD Theme

25. website psd template

WordPress blog theme PSD template

24. website psd template

High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive



At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.

With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?


As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.

This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:

Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.

The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:

  • Stay problem-focused and solution-driven. It’s about selling the solution, not your product
  • Include industry-leading proof and build expert credibility
  • Serve a lot of masters coming from a wide range of wants and needs
  • Please everyone without disappointing anyone

You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).

In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.

Full article here 🙂



Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand – Thnxz to @MarkJackson vía @sewatch



For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.

Where are things headed? What rightful place does social has in the search marketing mix? What are some tactical considerations you may want to incorporate into your plans?

 | Vía http://searchenginewatch.com

For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of “Search & Social“, published by Wiley.

Full article 🙂

Mark Jackson: What do you think are some of the most important elements of synergizing social and SEO efforts?

Rob Garner: First, leverage natural language for both search and social. Language is the tie that binds search and social together. Language informs content, dictates keyword theme, and sets the tone for social conversation. Study the language of your audience through keyword research and social listening to create solid strategies that will resonate in these channels.

Second, remember that without content, search engines and social networks do not exist. If your strategy leads with meaningful content, then you are on the right track. Content strategy that links between search and social channels is the key to overall success.

Third, get your search and social teams to work together, and not separately. This may not be much of a problem with individual practitioners who understand the nuances of both, but it is a big issue for business that operates these channels in silos. Get them together to understand how each of them can benefit the other to get more out of your overall efforts.

Full article 🙂  here!


4 Improvements To Google Analytics Real-Time Reports

Thursday, March 28, 2013 | 8:58 AM


Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics. For example, if you noticed a blog post you published previously is suddenly gaining attention due to something happening in the news, you could highlight it on the front page of your site to draw additional attention and ‘pour fuel’ on the social fire.

Today, we’re announcing 4 improvements to real-time reports. You can now:
  1. Analyze Events in real-time
  2. Breakdown real-time by Desktop/Tablet/Mobile traffic
  3. Create shortcuts to your favorite real-time segments
  4. Compare real-time filtered data against overall real-time data
Let’s go through the changes in more detail:
1. Realtime Events Report
With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions). Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.
To access this report, navigate to the real-time section of Google Analytics and click on the Events section. You should see a report similar to this:

Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category.
If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search.
2. Content Breakdown by Desktop/Tablet/Mobile

Todos los factores SEO que afectan al posicionamiento web en Google // thnxz @MkComunidad

Todos los factores SEO que afectan al posicionamiento web en GoogleEl posicionamiento web es una de las grandes batallas en internet, de hecho existen miles de artículos sobre los parámetros y factores que afectan al algoritmo de  Google.  Un buen trabajo de posicionamiento se basa en diversos factores que debemos controlar y manejar, además de los contenidos de calidad que se ofrecen desde nuestra web. Hace tiempo que estoy buscando y leyendo información sobre SEO, y en este tiempo, he encontrado como dije infinidad de artículos sobre este tema, pero por casualidad el otro día me encontré con un post de Sergi Sans en la web de Adrenalina Posicionamiento Web que me ha parecido la recopilación más …

Facebook Marketing Goals: The Aggressive Approach // thnx @0boy- soshable.com


We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.

Keep in mind that the majority of businesses should stay with the safe goals rather than getting aggressive. They can be extremely effective for maintaining a viable Facebook presence without spending too much time on strategy, planning posts, and creating dialogues on Facebook. If you are going to set aggressive goals, your strategies are going to take time and money to make them happen.

It’s not for everyone but it might be for you. Here are some examples of aggressive Facebook goals.

Goal: Drive Traffic to the Website

This is one of the first things that come to mind when thinking of goals for Facebook. Most realize that it is known as a good traffic generation tool in general and they believe they’ll be able to do the same for their site.

Unfortunately, the standard practices used to drive traffic “in general” do not apply to most business websites. “In general”, Facebook is good at driving traffic to viral content. People do not go to Facebook to find links to inventory items. They go there to see pictures of little Timmy sliding into third base. They can get swayed into clicking on links with controversial titles or intriguing thumbnails, but again that’s not normally something associated with sites that are designed to generate leads or sales.

The only way to drive traffic to your website is by starting with strong content on the website itself. We’ve discussed using your website as your content hub and why it’s so important to have the type of content on your website for both social and search purposes that resonates with your overall target audience. Now, you’ll have to really apply these principles to make this Facebook goal achievable.

The starting point with a goal like this is to sculpt the appropriate fans. This cannot be stressed enough. If you have too few total fans or too many low-quality fans, you’ll want to fix that first before trying to drive traffic to you website. In many ways, driving traffic to your website from Facebook is about establishing trust within your community by posting only the absolute best content possible. Anything short of amazing simply won’t do.

Once you have that trust established by posting images and text that resonate and generate interactions, you can start posting quality content from your website directly to Facebook. If you’re a Dodge dealer, you could post a story like “The 5 Most Searched Dodge Chargers in History“. Assuming that your fans are strong, this will be the type of content that exceeds their expectations when they liked your page in the first place.

Full Article

Targeting The Consumer: Comparing Tablet to Desktop Paid Search Performance

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/cxsDasB6zfk/targeting-the-consumer-comparing-tablet-to-deskto.html

In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.

To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…

Video-Seo: YouTube Ranking Factors (infographic)

Vía tagseoblog.com

YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowadays it is no longer sufficient to represent these factors only as a list. It is not enough to write the keyword in the video-title, description and keywords. The youTube algorithm evaluates many more signals. And all of the individual factors are related to each other. The following infographic gives an idea of what is important.

Infographic of youTube Ranking Factors

First of all the image. Please find below some hints…

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Video-Seo: youTube Ranking Factors infographic (by Martin Missfeldt)

Please feel free to share this graphic. If you like to print it out – here is a larger version: Download youTube Ranking Factors infographic (Jpeg, 1280 x 1988 px, 800 kb)

I have devided the grafic in four zones:

  • youTube-Channel / Trust & Authority
  • onVideo / Relevance
  • Views / User Reactions
  • Recommendations / Sharing

Some hints about… Leer más “Video-Seo: YouTube Ranking Factors (infographic)”

The 10 Most Popular Apps on the Wix App Market

The Wix App Market just continues to grow and grow. New apps are constantly being added to the website builder, giving site owners more and more options to enhance their sites with cutting-edge business tools, social features and utilities.

A nice way to see what the Wix App Market can do for your website is to check out the list of the most popular apps. These are the top 10 apps that Wix users have most frequently added to their sites. Check them out and you’ll definitely find something right for yours.

Most Popular Apps on the Wix App Market

Instagram Feed

A gorgeous Instagram feed is such a great addition to a website – no wonder this app is so loved! If you still think Instagram is only for hipster students, think again. Businesses and services are using this network to highlight their visual side. Want to see how? Visit Wix on Instagram!

Most Popular Apps on the Wix App Market

Live Chat

If you’re running a business online, you would want to be able to interact with your potential clients in real time. Live Chat can help you with that! This app is a real boost to your customer service and is extremely easy to manage.

Most Popular Apps on the Wix App Market


Set up a social store and start selling your products on the world’s most successful networks – Facebook, Twitter and Pinterest. This is a great way to increase exposure. Instead of waiting for clients to come to your store, you go to where they hang out online!

Most Popular Apps on the Wix App Market

123 Contact Form

Don’t get confused by the name. This app allows you to create more than a contact form – you can design RSVP forms, donation forms, sales lead forms and more. Choose from a large variety of themes and easily customize them to fit perfectly with your website design.

Most Popular Apps on the Wix App Market Leer más “The 10 Most Popular Apps on the Wix App Market”