Lizzie | http://www.dontdrinkthekoolaidblog.com/
But more often than not, it’s not that easy.
Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.
First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.
If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time. Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.
Then when you do pick up the phone keep the following tips in mind: Leer más “Secrets to Phone Pitching”