How Small Businesses Will Use Social Media in the Future

This series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here.

growth imageShort of saying we’ll all be doing business from Foursquare-fueled hover cars, the future of social media and small business is very much an unknown. While most social media-savvy businesses undoubtedly have an online presence, the ability to then monetize online efforts is still in its infancy.

The usual suspects — Facebook, Twitter, Foursquare — have already proven to be great ways to engage with an audience and promote a brand, but what are the next steps in using these social networks to earn real money for your small business?

Soothsaying necessarily has its limitations. In order to peer into the future of small businesses and social media we took a step back and tried to build cases based on the evolution of trends and some successful examples. Below, find some key ways that your business can develop those ideas to (hopefully) earn some good old-fashioned cash.
New Platforms

adly image

It’s clear that social media will continue to evolve both in its appearance and its offerings. It is unclear, however, whether this means that our beloved Facebook and its ilk, will be replaced by entirely new platforms, or whether it will become more robust as it’s used for more complex actions.

“I have a hard time seeing Facebook ever going away,” said Scott Scheper, an entrepreneur and VP of Strategic Partnerships at Yontoo. Rather than e-mail blasts or bursts of self-promotion, Scheper suggests that small businesses try to create added value. “… Something that people have a lot of fun doing that you can put your brand into subtly. It’s kind of like product placement and getting eyeballs on [your brand] without having a stand-out ad.”

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This series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here.

growth imageShort of saying we’ll all be doing business from Foursquare-fueled hover cars, the future of social media and small business is very much an unknown. While most social media-savvy businesses undoubtedly have an online presence, the ability to then monetize online efforts is still in its infancy.

The usual suspects — Facebook, Twitter, Foursquare — have already proven to be great ways to engage with an audience and promote a brand, but what are the next steps in using these social networks to earn real money for your small business?

Soothsaying necessarily has its limitations. In order to peer into the future of small businesses and social media we took a step back and tried to build cases based on the evolution of trends and some successful examples. Below, find some key ways that your business can develop those ideas to (hopefully) earn some good old-fashioned cash.


New Platforms


adly image

It’s clear that social media will continue to evolve both in its appearance and its offerings. It is unclear, however, whether this means that our beloved Facebook and its ilk, will be replaced by entirely new platforms, or whether it will become more robust as it’s used for more complex actions.

“I have a hard time seeing Facebook ever going away,” said Scott Scheper, an entrepreneur and VP of Strategic Partnerships at Yontoo. Rather than e-mail blasts or bursts of self-promotion, Scheper suggests that small businesses try to create added value. “… Something that people have a lot of fun doing that you can put your brand into subtly. It’s kind of like product placement and getting eyeballs on [your brand] without having a stand-out ad.” Leer más “How Small Businesses Will Use Social Media in the Future”