How to Increase Your Blog and Website Sales Conversion Rates with A/B Split Testing


Jeffbullas’s Blog

A/B Testing has been used by a number of online entrepreneurs for a long time now. With the huge benefits that it promises, this is not that surprising. Small businesses, medium-scale enterprises and large companies all benefit from A/B Split Testing.How to Increase your Blog and Website Sales Conversion Rate with AB Split Testing

But for you to be able to utilize this tool to its maximum potential, it is a must that you first have even a working understanding of what it is and how it works. This is actually one of the common pitfalls for some online entrepreneurs. They do not reap the full benefits of certain tools because they have not applied it well. Do not be one of them. Do your research and apply the best practices.

 What is A/B Split Testing?

This is one of the first questions that need to be answered. Essentially, this is a technique wherein two versions of a webpage, email or personal message is sent to customers. But in these versions, almost all the elements are the same except for one.

The goal here is to track the changes in customer behavior. So when a specific action or change in behavior is recorded, there is only one factor to which the change can be attributed. This is the sole element which was tweaked.

Another thing that you have to keep in mind with A/B Split Testing is that the choice of customers receiving the versions is random. This way, bias or prejudice will affect the results of the test. Also, an appropriate sample size which is well-calculated is also necessary.

The fact is, A/B Split Testing can be pretty simple. You can even do this by yourself if you have the tools. Speaking of tools, there are many available online. A good example would be Google Analytics.

Steps in Conducting A/B Testing

First: Determine why you need to do an A/B testing. Continuar leyendo «How to Increase Your Blog and Website Sales Conversion Rates with A/B Split Testing»

Return on Failure: The Equation

What is failure? When things don’t go according to plan or expectations, ending up with unexpected and/or undesired outcomes (which we can argue could have been avoidable, or not). The key is ‘undesired’ – because if they were desired and not planned or expected, that would still be great! But, as we will see, failure is a terrific way to learn. Maybe we could measure learning as Return on Failure: ROF.

We’ve all heard the phrase «fail often, fail cheap, fail fast.» So, can we do a better job of learning from failure? We’re not built to do this easily, either by learning from others’ failures or our own. There are many ways to learn from failure, so what I’m suggesting is just one way.

One way we could start learning from failure is through a simple 3-step process (bear in mind, simple ≠ easy!):

1. Identification of the Failure(s)
2. Analysis of the Failure(s)
3. Iterative Experimenting & Prototyping based on the learnings from the failures

So, and check my ‘math’, ROF is the sum of Failure Identification + Failure Analysis applied over (and over…) Iterative Experimenting & Prototyping. That’s the framework (for now).

ROF = (FI + FA)/IEP…





http://www.mills-scofield.com

What is failure? When things don’t go according to plan or expectations, ending up with unexpected and/or undesired outcomes (which we can argue could have been avoidable, or not).  The key is ‘undesired‘ – because if they were desired and not planned or expected, that would still be great!  But, as we will see, failure is a terrific way to learn.  Maybe we could measure learning as Return on Failure: ROF.

We’ve all heard the phrase «fail often, fail cheap, fail fast.» So, can we do a better job of learning from failure?  We’re not built to do this easily, either by learning from others’ failures or our own.  There are many ways to learn from failure, so what I’m suggesting is just one way.

One way we could start learning from failure is through a simple 3-step process (bear in mind, simple ≠ easy!):

  1. Identification of the Failure(s)
  2. Analysis of the Failure(s)
  3. Iterative Experimenting & Prototyping based on the learnings from the failures

So, and check my ‘math’, ROF is the sum of Failure Identification + Failure Analysis applied over (and over…) Iterative Experimenting & Prototyping.  That’s the framework (for now).

ROF = (FI + FA)/IEP… Continuar leyendo «Return on Failure: The Equation»

Six Keys to Being Excellent at Anything

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually.


Harvard Business Publishing
by Tony Schwartz | http://blogs.hbr.org/cs/2010/08/six_keys_to.html

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually. Continuar leyendo «Six Keys to Being Excellent at Anything»

Six Keys to Being Excellent at Anything

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually.


by Tony Schwart

I’ve been playing tennis for nearly five decades. I love the game and I hit the ball well, but I’m far from the player I wish I were.

I’ve been thinking about this a lot the past couple of weeks, because I’ve taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I’ve had a number of rapturous moments during which I’ve played like the player I long to be.

And almost certainly could be, even though I’m 58 years old. Until recently, I never believed that was possible. For most of my adult life, I’ve accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.

During the past year, I’ve read no fewer than five books — and a raft of scientific research — which powerfully challenge that assumption (see below for a list). I’ve also written one, The Way We’re Working Isn’t Working, which lays out a guide, grounded in the science of high performance, to systematically building your capacity physically, emotionally, mentally, and spiritually. Continuar leyendo «Six Keys to Being Excellent at Anything»

Who is easily manipulated?

Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.

The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation.


Sometimes (and too often) marketers work to manipulate people. I define manipulation as working to spread an idea or generate an action that is not in a person’s long-term best interest.

The easiest people to manipulate are those that don’t demand a lot of information, are open to messages from authority figures and are willing to make decisions on a hunch, particularly if there’s a promise of short-term gains.

If you want to focus on the short run and sell something, get a vote or gather a mob, the easiest place to start is with populations that leave themselves open to manipulation. Continuar leyendo «Who is easily manipulated?»

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