San Francisco – Gabriel Catalano®

KitKat la nueva versión de Android Sweet Co-Banding – @kitakat @Android

Sundar Pichai, vicepresidente senior de Google para Android, Chrome y aplicaciones, dijo en una rueda de prensa en San Francisco, que «ahora habrá una versión del sistema operativo que funcionará en todas las versiones de ‘smartphones’ Android».

Esta medida podría ayudar a Google a garantizar que más usuarios tengan acceso a la selección cada vez mayor de rentables servicios en línea.

El software de Google está presente en el 80 por ciento de los móviles avanzados del mundo, según analistas de la industria. Pero muchos de estos terminales usan versiones antiguas del software, que no son compatibles con muchas características nuevas.

Muchos desarrolladores siguen creando aplicaciones destinadas primero a los iPhone y iPad de Apple, dijo el analista de BGC Partners, Colin Gillis.

KitKat integra la tecnología de búsqueda de Google en el teléfono de varias formas.

SWEET CO-BRANDING
Como estos dispositivos nos hacen la vida muy agradable, cada versión de Android es el nombre de un dulce: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich y Jelly Bean. Continuar leyendo «KitKat la nueva versión de Android Sweet Co-Banding – @kitakat @Android»

www.humansareawesome.net – please enjoy! – @Humansare2011

HUMANS ARE AWESOME. People Are Awesome, they are brilliant in comparison to all other living beings. Our abilities are amazing and somewhat out of this world. The offical non fail extreme video compilation channel! This time a tribute to GoPro cameras.

Music: Time by Luckner ft. Sophie Louise please downloadhttp://bit.ly/11vtwMs

Link list in order of appearance

http://bit.ly/gEi8Po GoPro HD: Remembering Sion Milosky
http://bit.ly/ISg161 GoPro HD: Kirby Chambliss Epic Flight
http://bit.ly/17uiSel GoPro: The Streets of Long Beach
http://bit.ly/uNsdRq GoPro HD: Dreams with Kelia Moniz
http://bit.ly/12kh3LO GoPro HERO3 Black – Jetpack, Bungee – HollywoodBubbleInc
http://bit.ly/16tgKWo DOTZ TV: Car vs Plane Gymkhana Drift Battle
http://bit.ly/vw4Gl5 GoPro HD: Bombsquad Goes Norway
http://bit.ly/uNsdRq GoPro HD: Dreams with Kelia Moniz
http://bit.ly/Mbq8P0 CAPE TOWN IS AWESOME
http://bit.ly/TtAHE5 365 DAYS of AWESOME
http://bit.ly/TBLMo9 GoPro – About Us
http://bit.ly/TtAHE5 365 DAYS of AWESOME
http://bit.ly/URgN4G GoPro: Driftstyle stunt ride
http://bit.ly/TtAHE5 365 DAYS of AWESOME
http://bit.ly/12kh3LO GoPro HERO3 Black – Jetpack, Bungee – HollywoodBubbleInc
http://bit.ly/eBNxY7 GoPro HD: Backdoor with Sunny Garcia
http://bit.ly/URgN4G GoPro: Driftstyle stunt ride
http://bit.ly/11UOaZ7 GoPro: Ken Block in Russia
http://bit.ly/10P0yFK GoPro: Erik Roner’s Snowmobile B.A.S.E. Jump
http://bit.ly/PR4Zz2 GoPro: Anthony Walsh – From Sea to Sky
http://bit.ly/SiiATF GoPro: Vertical Skydiving World Record
http://bit.ly/UO2ei0 GoPro: BombSquad Over San Francisco
http://bit.ly/Wq4i5n GoPro: Erik Roner’s Umbrella Skydive
http://bit.ly/TBLMo9 GoPro – About Us
http://bit.ly/ZshgLd GoPro: Director’s Cut – Shark Riders
http://bit.ly/TtAHE5 365 DAYS of AWESOME
http://bit.ly/sSyxxa GoPro HD: Alana and Monyca Surfing Hawaii
http://bit.ly/V652FK GoPro HERO3: Black Edition – Smaller, Lighter
http://bit.ly/10y7wU7 GoPro Hero 3 Black Slow Motion Spin
http://bit.ly/RCKSWk Hula Cam At Burning Man
http://bit.ly/XFTWJP Hula Cam At Venice Beach
http://bit.ly/121JoXt Base Dreams | New Series | Trailer
http://bit.ly/12kh3LO GoPro HERO3 Black – Jetpack, Bungee – HollywoodBubbleInc
http://bit.ly/13ImFBc Gee Atherton gets hunted by a Peregrine Falcon
http://bit.ly/16F6MBh GoPro: Desert Lines with Ronnie Renner
http://bit.ly/vw4Gl5 GoPro HD: Bombsquad Goes Norway
http://bit.ly/163q25i 2013 Absa Cape Epic: Stage 1 GoPro Highlights
http://bit.ly/12FeanF GoPro Bomb Squad, Speedfly-Ski BASE
http://bit.ly/16tgKWo DOTZ TV: Car vs Plane Gymkhana Drift Battle
http://bit.ly/ISg161 GoPro HD: Kirby Chambliss Epic Flight
http://bit.ly/SiiATF GoPro: Vertical Skydiving World Record
http://bit.ly/12khYMl Against the grain
http://bit.ly/XF8aPM 2 Elements – Air and Water
http://bit.ly/TBLMo9 GoPro – About Us
http://bit.ly/MxCwwO Adventures With Aviator
http://bit.ly/SiiATF GoPro: Vertical Skydiving World Record
http://bit.ly/MxCwwO Adventures With Aviator
http://bit.ly/TDQGQx GoPro: Red Bull Rampage
http://bit.ly/TBLMo9 GoPro – About Us
http://bit.ly/wehlDT Motorcycle vs. Car Drift Battle 2
http://bit.ly/sCq0gz GoPro HD: Ronnie Renner Takes on Glamis
http://bit.ly/16F6MBh GoPro: Desert Lines with Ronnie Renner
http://bit.ly/URgN4G GoPro: Driftstyle stunt ride
http://bit.ly/16tgKWo DOTZ TV: Car vs Plane Gymkhana Drift Battle
http://bit.ly/10KlBLk GoPro: Golf
http://bit.ly/OooLyR GoPro: Training Day with Brandon Lloyd
http://bit.ly/nSE9Sk GoPro HD: Skateboarding Bucky Lasek
http://bit.ly/HpIcBO Underwater Skateboarding Haleiwa Hawaii
http://bit.ly/17uiSel GoPro: The Streets of Long Beach
http://bit.ly/eBNxY7 GoPro HD: Backdoor with Sunny Garcia
http://bit.ly/11eBFdx GoPro HERO2 : Cliff Jumping : Rick’s Cafe Negril Jamaica
http://bit.ly/13pLfdz «Navagio Beach» Base Jumps
http://bit.ly/WCZXHr GoPro BombSquad: Alaskan Speed Flying
http://bit.ly/nSE9Sk GoPro HD: Skateboarding Bucky Lasek
http://bit.ly/TDQGQx GoPro: Red Bull Rampage
http://bit.ly/11UOaZ7 GoPro: Ken Block in Russia
http://bit.ly/14LYd2f GoPro HD Skiing at its best II
http://bit.ly/PR4Zz2 GoPro: Anthony Walsh – From Sea to Sky
http://bit.ly/U6EL92 GoPro: Melissa Marquardt: Friends, Puppies and Wakeboarding
http://bit.ly/uNsdRq GoPro HD: Dreams with Kelia Moniz
http://bit.ly/11IpGCP GoPro: DeepFlight Submersible

WordPress is 10 years old today: Here’s how it’s changed the Web – thnxz @TheNextWeb

WordPress, the blogging and content management system, is 10-years old today.

The platform has evolved in the past decade from being a basic blogging service to something that has helped people and brands become more social and changed how we communicate on the Web.

By Ken Yeung

Started by Matt Mullenweg and Mike Little, WordPress is an open source service where anyone can make modifications to the code to improve their blog and make it something that works for them.

Bloggers who use WordPress are able to apply design themes to their sites while also integrating third-party plugins easily. Since it’s open source software, there isn’t a need for an approval process before someone can implement a new feature.

As of this writing, the latest version of WordPress has been downloaded more than 21 million times.

Has it already been a decade?

For Mullenweg, hitting the decade mark was a bit startling for him. In a blog post, he waxed nostalgia about the platform he helped create:

Has it really been 10 years? It seems just yesterday we were playing around on my blog, and the blogs of a few high school friends. Two of those friends are married, one isn’t anymore, two are still figuring things out, and one has passed away.

You were cute before you became beautiful. Wearing black and white, afraid of color, trying to be so unassuming. I know you got jealous when I wore those Blogger t-shirts. They were the cool kids at SxSW and I thought maybe you could grow up to be like them.

You wouldn’t have shirts of your own for a few more years. We didn’t know what we were doing when we made them and the logo printed ginormous. People called them the Superman shirt and made fun of them. But, oh, that logo — the curves fit you so well.

WordPress emerged onto the scene when users had the option of posting their thoughts on services like Xanga, LiveJournal, MySpace, and Blogger. One difference between all of these other systems and WordPress was the option for users to simply download the platform and install it right onto their own servers. With this self-hosted model, Mullenweg managed to help make it more accessible and flexible for not only users, but for businesses who wanted more control.

Taking WordPress on the road

Continuar leyendo «WordPress is 10 years old today: Here’s how it’s changed the Web – thnxz @TheNextWeb»

High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive

At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.

With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?

http://www.ioninteractive.com

As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.

This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:

Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.

The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:

Stay problem-focused and solution-driven. It’s about selling the solution, not your product
Include industry-leading proof and build expert credibility
Serve a lot of masters coming from a wide range of wants and needs
Please everyone without disappointing anyone

You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).

In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.

Full article here 🙂

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Sobre programadores y mercados (sí, volviendo al tema) |

enriquedans.com
Dos circunstancias convergentes me traen de nuevo al tema de los programadores, su abundancia o escasez y su remuneración. Un tema al que vuelvo de manera recurrente porque le doy una importancia absolutamente fundamental para el futuro de nuestro país, y que ya generó una interesantísima discusión en los pasados meses de junio y julio.

La primera circunstancia viene de una conversación larga de hace unos días con Xavier Renom, emprendedor español afincado en San Francisco y fundador de Justinmind (enhorabuena, por cierto, por haber sido elegida como herramienta de prototipado en Stanford University), conversación en la que me comentaba que contratar programadores en los Estados Unidos era algo sencillamente fuera del alcance de las startups normales, por su elevadísimo sueldo y su escasa o nula fidelidad.

Por otro, y confirmando esos comentarios, este más que recomendable artículo de Jon Evans en TechCrunch titulado “How long will programmers be so well-paid?“, en el que intenta analizar las variables económicas que provocan una enorme carestía de programadores en el mercado norteamericano.

En efecto: los programadores en los Estados Unidos son carísimos, un trabajo envidiable, con un estatus social elevado, y con la percepción de que la situación tiene todavía muchísimo años de recorrido a pesar de la irrupción progresiva de programadores teóricamente más baratos desde países emergentes. Las referencias a los sueldos de los programadores, en torno a una media de $125.000 más beneficios extrasalariales múltiples, planes de pensiones, stock options, etc. en el caso de Google o Facebook, pero muy similares en otras, suenan en equivalente patrio a hablar del mito de El Dorado.

El artículo me parece de obligada lectura para todos los que estén de una u otra manera relacionados con este negocio, porque transmite muy bien en qué consiste el trabajo de programador (genial la viñeta de Abstruse Goose al respecto) y porque deja claro que el perfil demandado es ese al que de verdad le gusta programar, enfrentarse a retos, formarse de manera continua, probar nuevas herramientas, nuevos lenguajes, nuevos objetivos. Muchos de los temas que salieron en aquella fenomenal sesión que tuvimos el pasado julio en Utopic_US, explicados por alguien que obviamente sabe de qué está hablando, y que además lo comunica bien.

La historia completa en el Blog de Enrique Dans

Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion

Logic+Emotion

I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as «Marketing Cloud» moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to «social enterprise» and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

«all this money—and companies will only be solving one third of their social business problem» Continuar leyendo «Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion»

Technology Will Only Solve 1/3 of Your Social Business Problem

«all this money—and companies will only be solving one third of their social business problem»

The problem with social technology solutions—even really great technology is that it’s incomplete. It’s no wonder why Salesforce is making a killing, because I’ve seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they’ve possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).

The Three P’s of Social Business >>>> Continuar leyendo «Technology Will Only Solve 1/3 of Your Social Business Problem»

Social media etiquette for journalists: how the rules have changed

by Maite Fernandez | http://ijnet.org/

Ever since Facebook and Twitter emerged as key tools for news, journalists and newsrooms have performed a high-wire act: They need to use social media to engage their audience in new and inventive ways, while also maintaining ethical standards.

Achieving that balance has been rocky for many reporters, and several have faced serious consequences for speaking their minds in 140 characters or less.

But some practices that were frowned upon in the early days of social media engagement are no longer verboten, according to top social media editors who participated on the panel “Social Media Debate: Best Practices vs. Bad Habits” at the Online News Association’s 2012 conference in San Francisco. Associated Press social media editor Eric Carvin was the moderator.

Here are the social media points of etiquette that have changed the most in recent years:

The decline of «the view from nowhere»

The notion that journalists should only spit out facts and headlines has been replaced by the idea that it’s acceptable to have a point of view and show some personality.

“If you asked me two years ago, I would [have] said, ‘No, a journalist should not have an opinion on Twitter,’ » said Niketa Patel, social media product manager for CNN Money. But now her thinking has changed. «We are humans, too. We do have opinions. I think as long as you’re not controversial about it, or you’re not overly trying to make a statement, then I think it’s OK…to have somewhat of an opinion,» she said.

For Liz Heron, social media director at The Wall Street Journal, journalists are at their best on social media when they offer analysis and context instead of just the straight story.

Deleting tweets is up for debate Continuar leyendo «Social media etiquette for journalists: how the rules have changed»

Facebook le da la bienvenida oficial a Instagram

Autor: Lincinews

Facebook e Instagram anunciaron ayer que su acuerdo está cerrado. Eso significa que los 16 empleados de Instagram, oficialmente se están cambiando de su oficina de San Francisco a la sede de Facebook en Menlo Park.

Al mismo tiempo, Instagram informó que superó el hito de las 5 mil millones de fotos. Eso sigue siendo nada, en comparación con los 300 millones de fotos subidas cada día a Facebook, pero sin duda es enorme si piensas que Instagram es actualmente sólo móvil.

El anuncio de Facebook específicamente refuerza la afirmación anterior de que mantendrá Instagram completamente separado de su negocio: “estamos comprometidos en hacer en seguir construyendo y desarrollando Instagram de manera independiente. Continuar leyendo «Facebook le da la bienvenida oficial a Instagram»

¿San Francisco o Silicon Valley? – Infografía

Si ya has decidido dar el paso y vas a ir a California a montar tu startup, todavía debes decidir dónde vas a querer situarla. No es lo mismo trabajar en la mitad norte de San Francisco que en San José, Mountain View o Palo Alto. En esta infografía encontrarás información interesante para tomar esta decisión.

Así, por ejemplo, algunas compañías como Twitter, Square o Foursquare se decantaron por San Francisco, mientras que prácricamente todo el mundo sabe que Google está situada en Mountain View, junto a Microsoft y Linkedin.

En la infografía creada por Column Five también hay información sobre servicios básicos como el precio del alquiler en cada zona o los pros y las contras que tiene instalarse en cada una de las localizaciones.

(Click para ampliar)

Ad Targeting Is Hard

http://techcrunch.com

Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years.

Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.

As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. Meanwhile, Google AdWords remains phenomenally successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. This is what makes AdWords so much more effective than banner ads.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a worthy one, it does require a lot of technical heavy lifting. Here’s why (…) Continuar leyendo «Ad Targeting Is Hard»

Facebook compra Spool, camino a conquistar el mundo móvil

Por Juan Diego Polo | wwwhatsnew.com

Ya os hemos hablado en algunas ocasiones de Spool, una aplicación que nos permitía guardar en el móvil los enlaces de la web para visualizarlos más tarde, disponible como extensión para Chrome y aplicación Android y iPhone.(…) Continuar leyendo «Facebook compra Spool, camino a conquistar el mundo móvil»

NASA Releases Awesome Images of Massive Solar Flare Heading Toward Earth [VIDEO]

http://mashable.com

NASA is keeping a close eye on that solar flare that started on Thursday, July 12, and now it’s released dramatic time-lapse video and photos of the flare that’s found its way to Earth.

There’s nothing to fear with this solar dustup — although it’s rated X1.4, barely within the “extreme” range, it’s not expected to cause any damage to electronic equipment, either in orbit or here on terra firma.

However, as we mentioned in our previous post about this latest solar flare, there might be some unusually southern northern lights tonight, so it might be a good idea to go outside and take a look if you live north of New York, Chicago, San Francisco, Barcelona or Paris (approximately 40 degrees North latitude).

Meanwhile, take a gander at these dramatic photos from NASA, showing our mighty Sun having a mild hissy fit:

Ver video
http://mashable.com/2012/07/14/nasa-solar-flare/
Pics and video courtesy NASA

Conozca a las empresas en las que no existen los jefes

En estas compañías no hay ascensos. Para decidir la remuneración, los empleados evalúan a sus colegas y votan por los que creen que aportan mayor valor

La empresa diseñadora de videojuegos Valve, del estado de Washington, asegura en su sitio web que no tuvo jefes desde su fundación en 1996, tampoco tiene gerentes ni proyectos asignados.

En su lugar, 300 empleados reclutan a sus colegas para que trabajen en iniciativas que creen que valen la pena

Según describe un artículo publicado por The Wall Street Journal, la compañía valora tanto la movilidad laboral que los escritorios de sus empleados están montados sobre ruedas, lo que les permite moverse fácilmente para formar zonas de trabajo donde quieran.

En esta compañía, la jerarquía es plana, los sueldos son determinados a menudo por colegas y la carga de trabajo diaria es determinada por los mismos empleados.

La pregunta es: ¿cómo se completa el trabajo? «Al principio, es menos eficiente», dice a The Wall Street Journal Terri Kelly, presidenta ejecutiva de W.L. Gore, fabricante de Gore-Tex, una tela usada principalmente en impermeables. Su título es uno de los pocos en la firma de Nueva Jersey.

Pero una vez que el resto de la compañía brinda su apoyo, «la ejecución es rápida», señala.

Por años, las empresas han estado eliminando capas de gerentes de mediano rango, que pueden entorpecer la productividad, destaca la nota de The Wall Street Journal.

Las pocas que han llevado la idea más allá al prescindir de la mayoría de los jefes, dicen que una jerarquía plana ayuda a motivar a los empleados y los hace más flexibles, incluso si esto significa que algunas tareas, como la toma de decisiones y la contratación de personal, demoren más.

En Valve, no hay ascensos, sólo proyectos nuevos… Continuar leyendo «Conozca a las empresas en las que no existen los jefes»