Week in Review



Intuit Has ‘No Plans to Retire’ QuickBooks SDK

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Mobile apps and SaaS might be the future of Intuit’s developer toolkit for QuickBooks, but don’t tell that to the thousands of developers who are still using QuickBooks’ Software Development Kit (SDK) to make desktop applications. To ease the transition, Intuit has announced that the company currently has “no plans to retire the SDK” while it nudges third-party developers toward the cloud with the new Intuit Partner Platform (IPP).

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Link to El día D de los emprendedores

Todo emprendedor conoce el día D. Es el día en el que después de mucho pensar, de mucho imaginar, de diseñar el producto, de ver las primeras pruebas, de hacer todo el testeo, finalmente el proyecto ve la luz. En general lo que nos pasa a todos los emprendedores es que después de un proceso tan intenso de trabajo, piensas que el mercado entenderá tu propuesta y empezarán a llegar compras por todos lados. Pero cuando finalmente llega, no pasan grandes cosas.

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Link to Modelo de captación: ¿Cómo conseguir nuevos clientes?

Los objetivos de marketing siempre tiene que ver con un resultado de negocio (crecer, mantener o frenar caída) siempre relacionados con algo (respecto al año pasado o respecto a un mercado o share). Para conseguirlo al final hay sólo dos caminos: conseguir nuevos clientes o que los clientes actuales consuman más. Hoy me gustaría recoger algunos apuntes sobre la captación.

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Extremely Beautiful Examples Of Sunset Photography

Extremely Beautiful Examples Of Sunset Photography

One of the most colorful times of the day is when the sun is going down to rest behind the horizon.Enjoy watching these extremely beautiful examples of sunset photography !

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Design From the Future! An Interview with the Authors of Make It So.

By Andrew Maier 

Design From the Future! An Interview with the Authors of Make It So.

There’s something magical about the genre of Science Fiction: “science” is rigorous while “fiction” grants creative license. But where does one end and the other begin? Nathan Shedroff and Christopher Noessel hunt for an answer in their latest book, Make it So.

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Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion


Logic+Emotion

Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem”  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion”

Technology Will Only Solve 1/3 of Your Social Business Problem


Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem” 

The problem with social technology solutions—even really great technology is that it’s incomplete. It’s no wonder why Salesforce is making a killing, because I’ve seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they’ve possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).

The Three P’s of Social Business >>>>  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem”

Effective Sales Presentations for Closers

The Closer is a television show about a police detective who has an uncanny ability to close cases. The secret to her success is how she leads suspects into confessing in the interrogation room.

You can have the same success. Not at closing police cases but at closing deals. Instead of interrogating murder suspects, you’re going to give killer sales presentations. Luckily you don’t need a gun, just some basic sales presentation techniques.
Preparation

Are you ready for this? The prospects you are meeting want to do business with someone they can count on. You need to be comfortable and confident during your sales presentation. You won’t close the deal if you’re not ready.

* Have all of your materials are ready. You should have ample copies of brochures, one-sheets or other handouts.
* If you’re going to use a PowerPoint or Keynote presentation from your computer, make sure you know how to start it up without fumbling.
* Bring your own projector. This guarantees you have all the equipment you need to show your presentation. Make sure you’re familiar with how it all works.
* If you do create a slideshow, rely on images — not words and numbers. Effective sales presentations move and inspire prospects. You can follow up with details.
* Research your prospect’s company, industry and market.
* Know your product. Your prospects expect you to be an expert on what you’re selling.


Sealing the deal...

The Closer is a television show about a police detective who has an uncanny ability to close cases. The secret to her success is how she leads suspects into confessing in the interrogation room.

You can have the same success. Not at closing police cases but at closing deals. Instead of interrogating murder suspects, you’re going to give killer sales presentations. Luckily you don’t need a gun, just some basic sales presentation techniques.

Preparation

Are you ready for this? The prospects you are meeting want to do business with someone they can count on. You need to be comfortable and confident during your sales presentation. You won’t close the deal if you’re not ready.

  • Have all of your materials are ready. You should have ample copies of brochures, one-sheets or other handouts.
  • If you’re going to use a PowerPoint or Keynote presentation from your computer, make sure you know how to start it up without fumbling.
  • Bring your own projector. This guarantees you have all the equipment you need to show your presentation. Make sure you’re familiar with how it all works.
  • If you do create a slideshow, rely on images — not words and numbers. Effective sales presentations move and inspire prospects. You can follow up with details.
  • Research your prospect’s company, industry and market.
  • Know your product. Your prospects expect you to be an expert on what you’re selling. Leer más “Effective Sales Presentations for Closers”

Cómo la tecnología social puede integrarse con el marketing tradicional

Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.


Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.

Web strategist ha publicado algunas tácticas para la integración del marketing social y tradicional: Leer más “Cómo la tecnología social puede integrarse con el marketing tradicional”

Introducing the buyer-centric revolution

Beyond the organisation’s go-to-market goals and imperatives, marketing also makes a bigger, broader economic contribution. Every economy involves production and consumption; supply and demand. How well the economy works, however, doesn’t just depend on production prowess but on how well production and consumption/supply and demand are aligned. If you’re brilliant at supply, but you supply something for which there is no demand, then your production activities haven’t created wealth. They have created waste instead.

Ditto: if you have produced stuff people want but they can’t navigate their way to it, your efforts are as good as wasted. So the magic ingredients in any economic system are not production and consumption in isolation, but the alignment and navigation that bring them into line, in sync. Marketing’s broader economic contribution, then, is to ensure that production is a wealth creating rather than a waste creating activity. Pretty important in other words.

Now: a question. Who says it is the God-given right or duty of organisations to direct, manage and organise these economically critical tasks of alignment and navigation? The principle of alignment and navigation holds true whether it is carried out by producers (the source of supply), a third party such as a government, or the source of demand (‘the consumer’).


The Marketing Metrics Continuum provides a fra...
Image via Wikipedia

Reinventing marketing

Sometimes something is so obvious you don’t need to give it a second thought. It’s obvious for example that the sun orbits the earth and it’s obvious that the marketing is something that’s done by marketers who are employed by organisations to achieve the goals the organisation sets them.

Obvious perhaps, but sometimes the obvious hides a deeper not-so-obvious truth. To glimpse this deeper truth we first need to see how our initial assumption colours everything – everything – marketers do. If ‘marketing’ is done by marketers working for organisations then:

— the purpose of marketing: to help the organisation achieve its go-to-market goals.

— the processes marketers use – processes that help the organisation pursue its purpose, of course.

— the metrics marketers use to measure how well they are doing.

For any practitioner, this is a vast, rich and complex agenda. But as I’ve noted before, it’s also stunningly limited. So let’s step outside of it for just a moment. Leer más “Introducing the buyer-centric revolution”

Why We Prefer Founding CEOs

When my partner Marc wrote his post describing our firm, the most controversial component of our investment strategy was our preference for founding CEOs. The conventional wisdom says a startup CEO should make way for a professional CEO once the company has achieved product-market fit. In this post, I describe why we prefer to fund companies whose founder will run the company as its CEO.
The macro reason: that’s the way most of the great technology companies have been built


Ben Horowitz, Andreessen Horowitz | Apr. 29, 2010, 8:36 AM

You’re just a rent-a-rapper, your rhymes are minute-maid

I’ll be here when it fade to watch you flip like a renegade”

—Rakim, Follow the Leader

jeff bezos kindle amazonWhen my partner Marc wrote his post describing our firm, the most controversial component of our investment strategy was our preference for founding CEOs. The conventional wisdom says a startup CEO should make way for a professional CEO once the company has achieved product-market fit. In this post, I describe why we prefer to fund companies whose founder will run the company as its CEO.

The macro reason: that’s the way most of the great technology companies have been built

At Andreessen Horowitz, our primary goal is to invest in the great technology franchises. As we looked at the history of great technology companies, we discovered that founders ran an overwhelming majority of them for a very long time, including:

  • Acer—Stan Shih
  • Adobe—John Warnock
  • Amazon – Jeff Bezos
  • AMD—Jerry Sanders III
  • AppleSteve Jobs
  • DEC—Ken Olsen
  • Dell—Michael Dell
  • EA—Trip Hawkins
  • EDS —Ross Perot
  • Hewlett-Packard—Dave Packard
  • Intel—Andy Grove
  • Intuit—Scott Cook
  • Microsoft —Bill Gates
  • Motorola—Paul Galvin
  • nVidia—Jen-Hsun Huang
  • Oracle—Larry Ellison
  • Peoplesoft—Dave Duffield
  • Salesforce.com—Marc Benioff
  • Seagate—Al Shugart
  • Siebel—Tom Siebel
  • Sony—Akio Morita
  • Sun—Scott McNeely
  • VMware—Diane Greene

In addition, founders run today’s most promising new companies such as Zynga (Mark Pincus), Facebook (Mark Zuckerberg), Twitter (Ev Williams), Workday (Dave Duffield and Aneel Bhusri) and Fusion-io (David Flynn).

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