Week in Review



Intuit Has ‘No Plans to Retire’ QuickBooks SDK

shutterstock_100803736

Mobile apps and SaaS might be the future of Intuit’s developer toolkit for QuickBooks, but don’t tell that to the thousands of developers who are still using QuickBooks’ Software Development Kit (SDK) to make desktop applications. To ease the transition, Intuit has announced that the company currently has “no plans to retire the SDK” while it nudges third-party developers toward the cloud with the new Intuit Partner Platform (IPP).

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Link to El día D de los emprendedores

Todo emprendedor conoce el día D. Es el día en el que después de mucho pensar, de mucho imaginar, de diseñar el producto, de ver las primeras pruebas, de hacer todo el testeo, finalmente el proyecto ve la luz. En general lo que nos pasa a todos los emprendedores es que después de un proceso tan intenso de trabajo, piensas que el mercado entenderá tu propuesta y empezarán a llegar compras por todos lados. Pero cuando finalmente llega, no pasan grandes cosas.

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Link to Modelo de captación: ¿Cómo conseguir nuevos clientes?

Los objetivos de marketing siempre tiene que ver con un resultado de negocio (crecer, mantener o frenar caída) siempre relacionados con algo (respecto al año pasado o respecto a un mercado o share). Para conseguirlo al final hay sólo dos caminos: conseguir nuevos clientes o que los clientes actuales consuman más. Hoy me gustaría recoger algunos apuntes sobre la captación.

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Extremely Beautiful Examples Of Sunset Photography

Extremely Beautiful Examples Of Sunset Photography

One of the most colorful times of the day is when the sun is going down to rest behind the horizon.Enjoy watching these extremely beautiful examples of sunset photography !

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Design From the Future! An Interview with the Authors of Make It So.

By Andrew Maier 

Design From the Future! An Interview with the Authors of Make It So.

There’s something magical about the genre of Science Fiction: “science” is rigorous while “fiction” grants creative license. But where does one end and the other begin? Nathan Shedroff and Christopher Noessel hunt for an answer in their latest book, Make it So.

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Classic Photography Theme for WordPress

Classic Photography is our latest free WordPress theme, and this one has loads of features that make it a great choice for photographers who need a quality website.

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Classic Photography Theme for WordPress

Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion


Logic+Emotion

Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem”  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem | Logic+Emotion”

Technology Will Only Solve 1/3 of Your Social Business Problem


Screen shot 2012-09-30 at 6.30.45 PM
I’m behind on writing a bit as I’ve just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

Salesforce also made good on what many observers were already suspecting—it has begun to package and consolidate acquisitions of social platforms Radian 6 and Buddy Media into what’s now known as “Marketing Cloud” moving forward. Shel Israel shrewdly views this as a pivot to catering to CMOs as part of the strategy to convert an enterprise to “social enterprise” and in short follow the money trail as companies grapple with how to integrate social at scale.

But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:

“all this money—and companies will only be solving one third of their social business problem” 

The problem with social technology solutions—even really great technology is that it’s incomplete. It’s no wonder why Salesforce is making a killing, because I’ve seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they’ve possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).

The Three P’s of Social Business >>>>  Leer más “Technology Will Only Solve 1/3 of Your Social Business Problem”

Effective Sales Presentations for Closers

The Closer is a television show about a police detective who has an uncanny ability to close cases. The secret to her success is how she leads suspects into confessing in the interrogation room.

You can have the same success. Not at closing police cases but at closing deals. Instead of interrogating murder suspects, you’re going to give killer sales presentations. Luckily you don’t need a gun, just some basic sales presentation techniques.
Preparation

Are you ready for this? The prospects you are meeting want to do business with someone they can count on. You need to be comfortable and confident during your sales presentation. You won’t close the deal if you’re not ready.

* Have all of your materials are ready. You should have ample copies of brochures, one-sheets or other handouts.
* If you’re going to use a PowerPoint or Keynote presentation from your computer, make sure you know how to start it up without fumbling.
* Bring your own projector. This guarantees you have all the equipment you need to show your presentation. Make sure you’re familiar with how it all works.
* If you do create a slideshow, rely on images — not words and numbers. Effective sales presentations move and inspire prospects. You can follow up with details.
* Research your prospect’s company, industry and market.
* Know your product. Your prospects expect you to be an expert on what you’re selling.


Sealing the deal...

The Closer is a television show about a police detective who has an uncanny ability to close cases. The secret to her success is how she leads suspects into confessing in the interrogation room.

You can have the same success. Not at closing police cases but at closing deals. Instead of interrogating murder suspects, you’re going to give killer sales presentations. Luckily you don’t need a gun, just some basic sales presentation techniques.

Preparation

Are you ready for this? The prospects you are meeting want to do business with someone they can count on. You need to be comfortable and confident during your sales presentation. You won’t close the deal if you’re not ready.

  • Have all of your materials are ready. You should have ample copies of brochures, one-sheets or other handouts.
  • If you’re going to use a PowerPoint or Keynote presentation from your computer, make sure you know how to start it up without fumbling.
  • Bring your own projector. This guarantees you have all the equipment you need to show your presentation. Make sure you’re familiar with how it all works.
  • If you do create a slideshow, rely on images — not words and numbers. Effective sales presentations move and inspire prospects. You can follow up with details.
  • Research your prospect’s company, industry and market.
  • Know your product. Your prospects expect you to be an expert on what you’re selling. Leer más “Effective Sales Presentations for Closers”

Cómo la tecnología social puede integrarse con el marketing tradicional

Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.


Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.

Web strategist ha publicado algunas tácticas para la integración del marketing social y tradicional: Leer más “Cómo la tecnología social puede integrarse con el marketing tradicional”

Introducing the buyer-centric revolution

Beyond the organisation’s go-to-market goals and imperatives, marketing also makes a bigger, broader economic contribution. Every economy involves production and consumption; supply and demand. How well the economy works, however, doesn’t just depend on production prowess but on how well production and consumption/supply and demand are aligned. If you’re brilliant at supply, but you supply something for which there is no demand, then your production activities haven’t created wealth. They have created waste instead.

Ditto: if you have produced stuff people want but they can’t navigate their way to it, your efforts are as good as wasted. So the magic ingredients in any economic system are not production and consumption in isolation, but the alignment and navigation that bring them into line, in sync. Marketing’s broader economic contribution, then, is to ensure that production is a wealth creating rather than a waste creating activity. Pretty important in other words.

Now: a question. Who says it is the God-given right or duty of organisations to direct, manage and organise these economically critical tasks of alignment and navigation? The principle of alignment and navigation holds true whether it is carried out by producers (the source of supply), a third party such as a government, or the source of demand (‘the consumer’).


The Marketing Metrics Continuum provides a fra...
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Reinventing marketing

Sometimes something is so obvious you don’t need to give it a second thought. It’s obvious for example that the sun orbits the earth and it’s obvious that the marketing is something that’s done by marketers who are employed by organisations to achieve the goals the organisation sets them.

Obvious perhaps, but sometimes the obvious hides a deeper not-so-obvious truth. To glimpse this deeper truth we first need to see how our initial assumption colours everything – everything – marketers do. If ‘marketing’ is done by marketers working for organisations then:

— the purpose of marketing: to help the organisation achieve its go-to-market goals.

— the processes marketers use – processes that help the organisation pursue its purpose, of course.

— the metrics marketers use to measure how well they are doing.

For any practitioner, this is a vast, rich and complex agenda. But as I’ve noted before, it’s also stunningly limited. So let’s step outside of it for just a moment. Leer más “Introducing the buyer-centric revolution”

Why We Prefer Founding CEOs

When my partner Marc wrote his post describing our firm, the most controversial component of our investment strategy was our preference for founding CEOs. The conventional wisdom says a startup CEO should make way for a professional CEO once the company has achieved product-market fit. In this post, I describe why we prefer to fund companies whose founder will run the company as its CEO.
The macro reason: that’s the way most of the great technology companies have been built


Ben Horowitz, Andreessen Horowitz | Apr. 29, 2010, 8:36 AM

You’re just a rent-a-rapper, your rhymes are minute-maid

I’ll be here when it fade to watch you flip like a renegade”

—Rakim, Follow the Leader

jeff bezos kindle amazonWhen my partner Marc wrote his post describing our firm, the most controversial component of our investment strategy was our preference for founding CEOs. The conventional wisdom says a startup CEO should make way for a professional CEO once the company has achieved product-market fit. In this post, I describe why we prefer to fund companies whose founder will run the company as its CEO.

The macro reason: that’s the way most of the great technology companies have been built

At Andreessen Horowitz, our primary goal is to invest in the great technology franchises. As we looked at the history of great technology companies, we discovered that founders ran an overwhelming majority of them for a very long time, including:

  • Acer—Stan Shih
  • Adobe—John Warnock
  • Amazon – Jeff Bezos
  • AMD—Jerry Sanders III
  • AppleSteve Jobs
  • DEC—Ken Olsen
  • Dell—Michael Dell
  • EA—Trip Hawkins
  • EDS —Ross Perot
  • Hewlett-Packard—Dave Packard
  • Intel—Andy Grove
  • Intuit—Scott Cook
  • Microsoft —Bill Gates
  • Motorola—Paul Galvin
  • nVidia—Jen-Hsun Huang
  • Oracle—Larry Ellison
  • Peoplesoft—Dave Duffield
  • Salesforce.com—Marc Benioff
  • Seagate—Al Shugart
  • Siebel—Tom Siebel
  • Sony—Akio Morita
  • Sun—Scott McNeely
  • VMware—Diane Greene

In addition, founders run today’s most promising new companies such as Zynga (Mark Pincus), Facebook (Mark Zuckerberg), Twitter (Ev Williams), Workday (Dave Duffield and Aneel Bhusri) and Fusion-io (David Flynn).

ReadWriteWeb / Latest news…


Ask.com Co-Founder Joins Allvoices

Written by Curt Hopkins

allvoices.pngDavid Warthen, co-founder of search engine Ask.com (formerly Ask Jeeves) has joined citizen journalism site Allvoices as its Chief Technology Officer.

Warthen was co-founder, and CTO for, Ask Jeeves. As Ask.com it remains the fourth most consulted search engine. It was sold to Barry Diller’s InterActive Corp for $1,85 billion in 2005. After Jeeves, Warthen acted as CTO for Eye Games, “a pioneer of full-body motion interactive webcam video games that presaged the Nintendo Wii” and Answerbag, acquired by Demand Media in 2007.

Allvoices relies on a lot of technology to do what it does. In addition to the relatively simple parts, like allowing contributors to sign up and readers to read stories, the company uses a Digg-like reader ranking system to bring stories up in the mix. It uses a complex search algorithm to verify story submissions. They also use reputation ranking to decide which contributors are the most trustworthy and they have to communicate these dynamic algorithms to users in a way that makes them useful.

“Allvoices technology is in support of the human element – where global citizens are the creators and curators of the content – to make both the site and the business model scalable,” Warthen told us. “These human/algorithm hybrid systems have been at the core of most of the work I have done, where the people involved are considered part of the system and not “outside” of the system.” Leer más “ReadWriteWeb / Latest news…”

Acceso a Twitter desde cualquier sitio web


Twitter da un nuevo paso adelante en su lucha por ganar presencia en la red y lanza ahora la plataforma @anywhere, que permitirá a sus usuarios acceder a su cuenta en la red social desde sitios webs de terceros, como Yahoo!, Bing o Youtube, informa Horizont.

Los sitios webs que tengan implementada la plataforma @anywhere dispondrán de un enlace desde el cual los miembros de Twitter tendrán acceso directo a sus cuentas. Al pasar el ratón por dicho enlace, el usuario podrá ver su último tweet encajado en una pequeña ventana. Gracias a @anywhere, será también mucho más fácil para los anunciantes añadir su perfil en Twitter a la publicidad online.

La integración de la plataforma @anywhere es muy simple y requiere únicamente de unas cuantas líneas de Javascript. “Esta aplicación permite a los sitios web ofrecer más servicios a sus visitantes de una manera sencilla”, escribe Biz Stone, fundador de Twitter, en el blog de la red social.

Además de Yahoo!, Bing y Youtube, se espera que integren @anywhere en sus respectivos sitios web eBay, Amazon, Salesforce, Digg y The New York Times, entre otras compañías.

http://www.marketingdirecto.com/actualidad/digital/acceso-twitter-desde-cualquier-sitio-web/

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Is Jive Software Taking Steps Toward An IPO?


Written by Alex Williams

tony-zingale-9664.png

If there is any doubt about the social Web moving into the enterprise, then the news today from Jive Software has to make even the hardest skeptics start to wonder.

The Portland, Oregon company that has built its success on providing a social layer to the enterprise is pursuing a path that may lead it to a public offering.

Fueled by venture capital, the company said today that it is looking for a new CEO.

Current CEO Dave Hersh is stepping aside from his role to become chairman of the Jive board. The interim CEO will be Tony Zingale, a Jive board member.

Hersh has lead the company since 2001. He will lead the search effort for a new CEO. Zingale is an experienced CEO. He most recently lead Mercury Interactive, a company acquired for $5 billion. He was also CEO of Clarify, a CRM company.

In a phone interview today, company executives said an IPO is a possibility. It’s a move that makes sense. Jive is now competing with the largest technology companies in the market. For instance, Jive has a Sharepoint integration with Microsoft. But the reality is the two companies are vying for the same accounts.

The issue is size. Companies like Microsoft have huge sales channels. Jive does not have that kind of reach. An IPO would give Jive the resources to compete more effectively with the giants of the tech world.

It’s also a clear sign that the market is there for social software in the enterprise. Hersh said to us in an interview recently that there is a mad chase for all applications to be social.

That’s quite true. And Jive’s dreams of an IPO are representative of that reality.

Via Readwriteweb.com

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