Santo scoops global Diesel ad account

Santo’s first global advertising campaign is expected to support Diesel sneakers and uses the strapline, ‘Not made for running. Great for kicking asses.’

The pitch was called after Anomaly, the nine-month incumbent, resigned the business in June after the con­clusion of its ‘Be stupid’ campaign, which had launched in January.

Anomaly’s campaign featured poster ads, including one of a woman taking a photograph of her genitalia, which were banned after the Ad­vertising Standards Authority judged them unsuitable to be seen by children.

The campaign encouraged consumers to embrace their stupid side by showing characters committing unwise acts.

Anuncios

By Anne Cassidy

GLOBAL – Diesel, the Italian fashion brand, has appointed Santo to its global advertising account after a head-to-head pitch against Saatchi & Saatchi.

Santo scoops global Diesel ad account

Santo’s first global advertising campaign is expected to support Diesel sneakers and uses the strapline, ‘Not made for running. Great for kicking asses.’

The pitch was called after Anomaly, the nine-month incumbent, resigned the business in June after the con­clusion of its ‘Be stupid’ campaign, which had launched in January.

Anomaly’s campaign featured poster ads, including one of a woman taking a photograph of her genitalia, which were banned after the Ad­vertising Standards Authority judged them unsuitable to be seen by children.

The campaign encouraged consumers to embrace their stupid side by showing characters committing unwise acts. Leer más “Santo scoops global Diesel ad account”

[Plain text] BRAND REPUBLIC DAILY NEWS BULLETIN [txet nialP]

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BRAND REPUBLIC DAILY NEWS BULLETIN
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========================================================================
Latest news
===========
Impulse calls UK review
———————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
——————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of “stylish
travel”.
M&C Saatchi profits rise 17%
—————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi’s pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company’s interim results
published today.
MediaCom retains Digital UK business
————————————
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
——————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness “surfer” ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
———————————————————
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
—————————————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK – Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
———————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
—————————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London’s state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
————————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox’s first foray into neuroscience research reveals that in terms
of ad creative, it’s the little things that can make all the difference.
Also in the news


========================================================================
------------------------------------------------------------------------
BRAND REPUBLIC DAILY NEWS BULLETIN
------------------------------------------------------------------------
========================================================================
Latest news
===========
Impulse calls UK review
-----------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
-------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
--------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
--------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of "stylish
travel".
M&C Saatchi profits rise 17%
----------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi's pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company's interim results
published today.
MediaCom retains Digital UK business
------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
-------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness "surfer" ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
---------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
-----------------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK - Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
----------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
----------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London's state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
--------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox's first foray into neuroscience research reveals that in terms
of ad creative, it's the little things that can make all the difference.
Also in the news

Kraft-owned Milka calls global creative pitch


By Mark Banham
http://www.campaignasia.com

GLOBAL – Milka, the Kraft-owned Swiss chocolate brand, has launched a review of its global creative account.

Kraft-owned Milka calls global creative pitch

The global business is currently handled by Ogilvy & Mather from its Paris office.

The pitch is likely to be led by Kraft internally from the FMCG giant’s European Paris office and overseen by global vice-president of marketing Daryl Fielding.

Before joining Kraft, Fielding worked at Ogilvy & Mather for ten years, rising to managing partner, and was until recently the commercial director at The Independent. Leer más “Kraft-owned Milka calls global creative pitch”

Grand Marketer of the Year 2010: James Moorhead, Old Spice

In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of potted palms and ethnic statuettes—a fading hippie paradise. The brunette, wearing a one-piece catsuit with bell-bottoms two feet wide at the ankles, pages idly through a magazine. “Old Spice,” the woman muses in a breathy internal monologue. “It’s a nice smell to snuggle up to.” The scene cuts to a younger woman walking through a city park with fountains—she’s the classic NYU student type, once a staple of Woody Allen’s movies back when Woody Allen’s movies were funny. “That Old Spice—wow!” she thinks aloud. “He sure knows what he’s doing!”

You could reshoot that spot today for its unintentional comic value and it would fit right in with Procter & Gamble’s current efforts for Old Spice, the seemingly ubiquitous “Smell like a man, man” campaign.


MARKETER OF THE YEAR 2010
By Jim Edwards

Photograph by Tim Llewellyn

In the 1970s, an Old Spice TV commercial opened with a shot of a woman lounging on a corner-unit sofa covered in garishly patterned cushions, surrounded by a jungle of potted palms and ethnic statuettes—a fading hippie paradise. The brunette, wearing a one-piece catsuit with bell-bottoms two feet wide at the ankles, pages idly through a magazine. “Old Spice,” the woman muses in a breathy internal monologue. “It’s a nice smell to snuggle up to.” The scene cuts to a younger woman walking through a city park with fountains—she’s the classic NYU student type, once a staple of Woody Allen‘s movies back when Woody Allen’s movies were funny. “That Old Spice—wow!” she thinks aloud. “He sure knows what he’s doing!”

You could reshoot that spot today for its unintentional comic value and it would fit right in with Procter & Gamble‘s current efforts for Old Spice, the seemingly ubiquitous “Smell like a man, man” campaign. Leer más “Grand Marketer of the Year 2010: James Moorhead, Old Spice”

No Child Left Creative?

Newsweek recently drew attention to the “creativity crisis” in the United States. In fact, a look at the results of E. Paul Torrance’s well-known creativity test – or “CQ test” – reveals a startling downward trend. According to Newsweek:

“Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Since then, creativity scores have consistently inched downward. ‘It’s very clear, and the decrease is very significant,’ Kim says. It is the scores of younger children in America – from kindergarten through sixth grade – for whom the decline is ‘most serious.’”

Many of the professions that today’s younger generations will have don’t even exist yet. Which is why it’s so important to ensure that young men and women are versatile, confident thinkers who bring originality and insight to everything they do. That’s the goal of InspirUS, and it should be the goal of every school around the world.


by Kevin Roberts

No Child Left Creative?I’ve been thinking quite a bit lately about the idea of creative leadership. In a recent survey of 1500 CEOs conducted by IBM, a majority identified creativity as the most important characteristic for a leader to possess.

For anyone who has ever been at the helm of a large organization, this shouldn’t come as a surprise. The world is increasingly complex, and the problems that we will face in the coming decades will be nearly impossible to anticipate. We need leaders who can turn on a dime and use what is available to them to construct successful, innovative solutions.

This is one of the many reasons that I’m such a proud supporter of the InspirUS program at Lancaster Royal Grammar School. As I’ve mentioned many times before, InspirUS is a 10-week educational program for gifted students. It emphasizes creative thinking, problem-solving and understanding over rote memorization.

As we often say in the InspirUS program, the world needs more innovative leaders and creative thinkers, not more trivia experts.

This philosophy is becoming more widely adopted across Europe. In fact, 2009 was designated “The European Year of Creativity and Innovation,” by the European Union. The initiative aimed “to raise awareness of the importance of creativity and innovation for personal, social and economic development.” Leer más “No Child Left Creative?”

5 consejos para los aspirantes a creativos

Las galas de premios y las series de televisión como Mad Men ha hecho que, cada vez más, la gente se de cuenta del glamour de la industria publicitaria y, probablemente, no haya un papel más inspirador, frustrante y, a veces, atractivo, que el de un creativo publicitario.

Los creativos de publicidad suelen dividirse en dos ramas. Los copywriters, que son los responsables de crear los conceptos creativos y escribir los textos para los anuncios (si hacen falta); y los directores de arte, que trabajan con los copys para modelar las soluciones visuales a los problemas creativos.

Pero los creativos no son los encargados de todo el proceso de creación publicitaria. Trabajan con equipos con directores de cuentas, productores, directores de proyecto, planificadores de marca y otros profesionales que supervisan el trabajo creativo y de marca para los clientes.


Las galas de premios y las series de televisión como Mad Men ha hecho que, cada vez más, la gente se de cuenta del glamour de la industria publicitaria y, probablemente, no haya un papel más inspirador, frustrante y, a veces, atractivo, que el de un creativo publicitario.

Los creativos de publicidad suelen dividirse en dos ramas. Los copywriters, que son los responsables de crear los conceptos creativos y escribir los textos para los anuncios (si hacen falta); y los directores de arte, que trabajan con los copys para modelar las soluciones visuales a los problemas creativos.

Pero los creativos no son los encargados de todo el proceso de creación publicitaria. Trabajan con equipos con directores de cuentas, productores, directores de proyecto, planificadores de marca y otros profesionales que supervisan el trabajo creativo y de marca para los clientes. Leer más “5 consejos para los aspirantes a creativos”

Toyota lanza una campaña autobiográfica en Facebook

Toyota está animando a que los dueños de sus coches compartan sus historias personales con sus vehículos en Facebook en lo que se ha denominado una “autobiografía” de cada cliente. El fabricante de coches ha dicho que la campaña trata de resaltar la diversión y la emoción que ofrece ser sueño de un coche, pero además hace hincapié en los lazos familiares que se producen con sus modelos Camry y Corolla en particular. La campaña, que ha sido creada por Saatchi & Saatchi, tiene como objetivo mostrar al mundo que todavía hay un montón de propietarios de coches Toyota que son leales a la marca japonesa a pesar del problema con el pedal del acelerador que se produjo este año, ha informado ClickZ.

Desde que se lanzara la aplicación en Facebook el 2 de julio, se han añadido más de 5.400 posts en la página de Toyota en esta red social, en la que se dice a los propietarios que recojan y muestren sus momentos más memorables. En estos posts, los propietarios de coches Toyota introducen información sobre el modelo, el año y el kilometraje de sus coches e incluyen una anécdota relacionada con él, como los recuerdos del primer coche o momentos agridulces cuando tuvieron que vender o regalar su coche con el que recorrieron miles y miles de kilómetros.


Toyota está animando a que los dueños de sus coches compartan sus historias personales con sus vehículos en Facebook en lo que se ha denominado una “autobiografía” de cada cliente. El fabricante de coches ha dicho que la campaña trata de resaltar la diversión y la emoción que ofrece ser sueño de un coche, pero además hace hincapié en los lazos familiares que se producen con sus modelos Camry y Corolla en particular. La campaña, que ha sido creada por Saatchi & Saatchi, tiene como objetivo mostrar al mundo que todavía hay un montón de propietarios de coches Toyota que son leales a la marca japonesa a pesar del problema con el pedal del acelerador que se produjo este año, ha informado ClickZ.

Desde que se lanzara la aplicación en Facebook el 2 de julio, se han añadido más de 5.400 posts en la página de Toyota en esta red social, en la que se dice a los propietarios que recojan y muestren sus momentos más memorables. En estos posts, los propietarios de coches Toyota introducen información sobre el modelo, el año y el kilometraje de sus coches e incluyen una anécdota relacionada con él, como los recuerdos del primer coche o momentos agridulces cuando tuvieron que vender o regalar su coche con el que recorrieron miles y miles de kilómetros. Leer más “Toyota lanza una campaña autobiográfica en Facebook”