Promoting Your Company on LinkedIn Just Got Easy (Kind of)

LinkedIn’s latest addition isn’t just important because it looks hi tech and it’s easy to use – it transcends the ability of this social media to service both people and businesses.

“We are glad to provide companies a place on LinkedIn to showcase their products, services and associated recommendations,” says Director of Product Management Ryan Roslansky on the LinkedIn blog. “Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals.”

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by Portent, an internet marketing company.
http://www.portentinteractive.com/blog/promoting-your-company-on-link.htm#ixzz16lZdP65k

As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever. Once known as just a social network for tech-savvy professionals to find a new gig, the leading business-oriented social network recently gave companies the ability to strut their stuff with a new Products and Services tab.

One Giant Leap into B2B Marketing

LinkedIn’s latest addition isn’t just important because it looks hi tech and it’s easy to use – it transcends the ability of this social media to service both people and businesses.

“We are glad to provide companies a place on LinkedIn to showcase their products, services and associated recommendations,” says Director of Product Management Ryan Roslansky on the LinkedIn blog. “Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals.”

linkedin image.jpgWhat this means is that companies can list off what they do best, and other LinkedIn members can provide direct recommendations to the each of the products and services, or to the company as a whole. This is measurable word-of-mouth marketing that goes beyond a simple Facebook “Like” because the LinkedIn user’s profile image is attached to the recommendation. Leer más “Promoting Your Company on LinkedIn Just Got Easy (Kind of)”

LinkedIn Gets Major Upgrade in Usefulness

“‘Follow Company’ helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix,” explains LinkedIn’s Ryan Roslansky. “The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are being created every day.”


LinkedIn Lets Users Follow Companies
LinkedIn has introduced a new “Follow Company” feature as a way to (you guessed it) follow companies on LinkedIn. Now LinkedIn users can simply follow organizations to see their latest happenings, and this has a tremendous amount of potential for networking and job opportunities of interest.

With LinkedIn being the professional network that it is, this may have more important value for concrete, real-world relationship and career building than say following someone on Twitter or friending them on Facebook (though there can certainly be similar value there as well in some cases).
Leer más “LinkedIn Gets Major Upgrade in Usefulness”