Russian Search Engine Yandex Enters Social Arena


mediapost.com

RussiaRussia’s ad online industry continues to follow U.S. search engine marketing emerging trends in the local and social arenas. But it requires significant resources and an understanding of the local market, according to Elena MacGurn, senior SEO specialist at Covario.

MacGurn said some global brands have established an online presence in Russia, but few have tied that into social. Earlier this year, Yandex pulled in site content from social networks, partnering with Twitter to serve public tweets and social profiles in search results. The engine estimates having about 250 million personal profile pages hosted on blog platforms and social networks.

Yandex shows country-specific data for international users and offers different search results for geo-dependent queries in more than 1,250 Russian regions, according to MacGurn. She said the search engine offers tools to support geotargeting and SEO localization. Leer más “Russian Search Engine Yandex Enters Social Arena”

Don’t Turn Off The Internet We Have A Revolution | Jeffbullas.com


Written by Lisa Galarneau | jeffbullas.com

One reader commented that in my recent post about our social [media] revolution in the Cloud, I didn’t mention Egypt, Libya, etc. etc. or any of the other populaces who are using their knowledge of new media as a powerful weapon in democracy.Dont Turn Off The Internet We Have A Revolution

It seems a long time ago now, but I was once a linguist in the U.S. Army.  Russian.  The Cold War.  One of my potential jobs would be ‘psychological operations’ and also involved Airborne training, so I could more readily distribute fliers and pamphlets.  Propaganda is a popular device, and something to be wary of, yet we find ourselves awash in it continuously: from governments to corporations to teachers and parents who decide (often based on so-called expert opinion) what is right and good for everyone.  Or at least, in line with their own agendas for you.  I also lived in Chile under Pinochet in the late 1980s… one state-run tv channel and only an old-fashioned two-way radio patched through to landline phones for communication back home.  Information is life-blood to me, as a node in the network, so much so that I literally feel like a limb is cut off when I am denied access for too long.

Information as a Mechanism for Social Transformation

There is a long history of using information as a mechanism for social transformation.  Margaret Sanger, who founded Planned Parenthood, fought epic battles with the American postal service for the crime of distributing information pamphlets helping women understand birth control options, particularly the new-fangled French diaphragms (she later married a mega millionaire and hired a scientist to make her the magic ‘pill’ that we now take so for granted).  World War II was a major information war, before we had memes to understand it at all.  Telegraph, radio and telephone services had been flourishing for some time.  The Nazis targeted intellectuals of many persuasions, sometimes singling them out based on the eye-glasses they wore to assist with their myopia (itself an adaptation that is selected for in families that read a lot).  The Japanese had their own radio station blasting the South Pacific (Tokyo Rose) with their distorted claims and barely disguised imperialist agenda.  Voice of America responded with its own conversations, and continues to be a major force in communicating democratic possibilities (at least our variety), even now. The Soviet Union fell because of Mikhail Gorbachev’s reforms.  Glasnost (open-ness) and perestroika(transformation) edicts were issued as a way to pull the Soviet Union our from behind the iron curtain that kept it economically and culturally stultified for so long.  The burden of knowledge and ramifications of transparency were too much for the early 20th century has-beens (the ‘Communist’ revolution in Russia occurred in 1917). Leer más “Don’t Turn Off The Internet We Have A Revolution | Jeffbullas.com”

Kiwi Eggs for Gentle Sex


packagingoftheworld.com


Designed by POLARIS Brand Design & Development, Kyiv, Ukraine.

This project has been created as a gift to POLARIS clients on the Women’s Day.

Spring…
Birds are flying back home, the first flowers are blooming, body is lacking vitamins and men are hectically looking for March 8 gifts. Every woman wants to get something special. And every woman has nesting instincts. All men want to make a not trivial, useful, and certainly inexpensive gift. These expectations have outlined the concept of the corporate gift. 

The idea based on the wordplay. The name “kiwifruit” comes from the kiwi — a brown flightless bird. The shape of fruit looks like an egg… The only thing left to pack the habitual fruits into the habitual egg packaging and – voilà – fun, tasty, healthy and exclusive. The premium “perfume” design in corporate POLARIS colors completes the ensemble – the original gift is ready!

Not only visual effects were used, but also verbal ones: spicy wordplay in the phrase “for gentle sex”. The average Ukrainian women would hardly get the expression. But word-for-word translation together with packaging design fills the message with new meaning.

So, Kiwi Eggs is a present with a spicy spring hint for woman. It looks expensive but costs a little. We have just found some additional value. The limited edition of Kiwi Eggs has been presented to Ukrainian, Russian and Georgian partners of POLARIS company. And some ardent fans asked for more.

The most important thing: no kiwi birds were harmed during this project.



Leer más “Kiwi Eggs for Gentle Sex”

Understanding Domain Names: Why and When?

As a web professional, there are things we have to deal with outside the realms of development and design. Sometimes it’s a matter of business, sometimes it’s keeping our finances in order, and every now and again, the subject of branding, re-branding or protecting our brand hits our to-do list.
When you begin your journey into starting up your first freelance portfolio, this information will play a vital role in how you represent yourself, however, that’s not to say that this subject won’t recur later on.


http://www.onextrapixel.com/

As a web professional, there are things we have to deal with outside the realms of development and design. Sometimes it’s a matter of business, sometimes it’s keeping our finances in order, and every now and again, the subject of branding, re-branding or protecting our brand hits our to-do list.

Understanding Domain Names: Why and When?

When you begin your journey into starting up your first freelance portfolio, this information will play a vital role in how you represent yourself, however, that’s not to say that this subject won’t recur later on.

Online Brand Availability

If you ever want to launch that start-up idea you have, or if you want to build a new business, a basic knowledge of domain names is critically important. After all, it represents your office’s address.

Website Address
Figure 1: The website address is critically important, thought should go into its branding.

Within this article, we’re going to explore your options, once you’ve got yourself an idea for what (if anything) your new project should be called, and critically, what your project actually does. Because it’s not a sexy chore, and somewhat frustrating to find that perfect domain (with lots being sucked up and left unused), it’s one of the hardest challenges you’ll likely encounter.

With the advice below, you’ll at least have an idea of which domain types matter, and thereby, which you should focus on attaining (and if you can’t get it, when you should reconsider your brand due to unavailability).

Prioritize: The Trendy Three

Domain names in truth are a little biased to whether the audience can remember the extension. It might seem ideal to snag yourself a free .TK domain in preference to buying a more easily recognised extension, but that will work against you when your visitors begin trying to locate you for the first time. While increasing numbers of TLD’s are becoming available on the Web, the truth is that visitors will automatically assume your site uses one of three extensions: dot COM, NET or ORG.

Perhaps this feels a bit unfair due to the lack of good available names in the system, but if you can get one of the top three (or all three if the brand is named really creatively), you’ll put yourself in an ideal position.

Most widely recognised extensions
Figure 2: Dot COM, NET and ORG and the most widely recognised extensions. Get them if you can!

When you’re working with the top three domains, the great thing is that they’re often among the cheapest to register, and even more critically, all domain and hosting providers will likely support them (in terms of offering the ability to register and renew ownership). While I would say it’s not as essential to own one of the big three as it used to be (due to more people becoming web aware), there are still a huge number of people who don’t understand the web, and won’t likely realize that extensions exists outside of .com, .net and .org exist, so they do still hold sway over consumers. Leer más “Understanding Domain Names: Why and When?”

INFOGRAPHIC: Facebook Conquers The World

Despite that, Google continues to pursue Facebook with their Google +1 product, formerly named “Google Me” in the press. Clearly Facebook’s domination wasn’t an overnight thing, with early concerns about MySpace, who was the leader in social networking for a period of time. While this map misses a number of other less-dominant social networking sites, it has been interesting to watch the spread of the social web giant over time, something that the image below effectively illustrates.


For the past year Vincenzo Cosenza has been actively plotting Facebook’s increasing domination via a world map and last night he published an updated version of his map.

According to the updated statistics, Facebook is now the market leader in 115 out of 132 countries. As we all know, China and Russia continue to present some challenges however outside of China, Facebook is gaining serious ground just about everywhere. At this point it has become pretty much common thought that there is no way to defeat Facebook’s stranglehold on the social web.

World Map 2010 Leer más “INFOGRAPHIC: Facebook Conquers The World”

Malware Infection Hits Russian Android Phones

Lookout, a security company specializing in mobile antivirus software, said in a blog post that the malicious program was the first Trojan horse developed exclusively for the Android platform. But it said the program would not affect Android phone users outside of Russian cell networks.

Security experts also noted that the infected application was not available in the Android Marketplace, the store used to download applications for the Android platform. Phone owners must explicitly change a setting on their phone to permit the installation of non-Marketplace applications.

Jay Nancarrow, a Google spokesman, said Android applications must get permission from the user before doing things like sending text messages or making phone calls.

“We consistently advise users to only install apps they trust,” Mr. Nancarrow said in a statement. “In particular, users should exercise caution when installing applications outside of Android Market.”


By NICK BILTON

Kim White/Bloomberg

Google Android Platform

The adage “Be careful what you wish for” has a modern-day counterpart: “Be careful what you download.” Especially on your mobile phone.

On Tuesday several mobile security companies were analyzing a Trojan horse that appeared on phones running Google’s Android software in Russia. Leer más “Malware Infection Hits Russian Android Phones”

Content Management System (CMS) Icon Set (12 Free Icons)

Today we are glad to release CMS Icon Set, a set with 12 high quality icons in 48×48px, available in the .png-format. The set was designed to be used in content management systems, but can also be useful for other user interface designs. This goodie was designed by the Russian design studio Pixel-Mixer and released especially for Smashing Magazine and its readers.


Today we are glad to release CMS Icon Set, a set with 12 high quality icons in 48×48px, available in the .png-format. The set was designed to be used in content management systems, but can also be useful for other user interface designs. This goodie was designed by the Russian design studio Pixel-Mixer and released especially for Smashing Magazine and its readers.

Smashing-set in Content Management System (CMS) Icon Set (12 Free  Icons)

Download the icon set for free!

You can use the set for all of your projects for free and without any restrictions. You can freely use it for both your private and commercial projects, including software, online services, templates and themes. The set may not be resold, sublicensed or rented. Please link to this article if you want to spread the word.

Preview in Content Management System (CMS) Icon Set (12 Free  Icons)

As Slate Shows with Siemens, Contextual Ad Targeting Still Needs to be Trained

I was reading through an article on Slate analyzing Mitt Romney’s comments about a proposed U.S.-Russia nuclear arms treaty and did a double-take. It started to talk about rail-based missiles, and then went on for a bit. Right next to the article was an ad from Siemens touting the benefits of high-speed railroads. I wonder if Siemens can launch missiles off their railways? That might open up some new revenue streams from them and make these ads REALLY profitable.

See the snapshot of the placement…


I was reading through an article on Slate analyzing Mitt Romney‘s comments about a proposed U.S.-Russia nuclear arms treaty and did a double-take. It started to talk about rail-based missiles, and then went on for a bit. Right next to the article was an ad from Siemens touting the benefits of high-speed railroads. I wonder if Siemens can launch missiles off their railways? That might open up some new revenue streams from them and make these ads REALLY profitable.

See the snapshot of the placement: Leer más “As Slate Shows with Siemens, Contextual Ad Targeting Still Needs to be Trained”