Connecting On LinkedIn the Right Way – thnxz @ambercadabra


I used to kind of ignore it, to be honest. It was a bit of a glorified Rolodex for me, and I only tapped it when I needed to track someone down and I didn’t seem to have them in any of my conventional contact streams.

But lately, I think LinkedIn has been doing a bang-up job of making themselves relevant and useful. From their well-curated Linked INfluencers content  (Hey LinkedIn – you need to call me about this one!), to their refreshed and improved contact functions, I’m becoming more and more of a fan. I think it’s got great potential for business and professional development alike.

Of course, the more relevant a platform becomes, the more people abuse it.

I’ve seen tons of posts lately lamenting people who are blast emailing their contacts on LinkedIn, spamming groups, pitching stuff ad nauseam…so I think we all know the mistakes people are making. Which begs the question:

How do you use LinkedIn to connect with people the right way? 

Full article 🙂

10 Office Technologies on Their Way Out


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Here’s a question you may not hear at all in 2017: “Did you get my fax?”

LinkedIn surveyed more than 7,000 global professionals about which tools and trends will disappear from offices in the next five years and which will become even more common. Nearly three quarters of those surveyed said they expected fax machines to disappear, making it the second most likely office technology to go extinct behind tape recorders.

Other once common office tools like the Rolodex, desk phones and even desktop computers ranked high on the list of items likely to become obsolete in the workplace. Meanwhile, more than half of professionals surveyed (55%) believe that tablets will become increasingly common in the office, the most of any technology on the list. Laptops also ranked high, with 34% of those surveyed predicting it would become more common. Leer más “10 Office Technologies on Their Way Out”

Secrets to Phone Pitching

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.
But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.


Lizzie | http://www.dontdrinkthekoolaidblog.com/

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.

But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.

If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time.  Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.

PR secrets to phone pitching

Then when you do pick up the phone keep the following tips in mind: Leer más “Secrets to Phone Pitching”