4 spots que han causado sensación esta semana


 

MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

por EVELYN CASTILLEJOS
Londres, Reino Unido.-
 Ad brands presenta cuatro anuncios que han causado sensación en los úlitmos días.

Los spots son muy variados, pues mientras uno hace reflexionar sobre la hambruna infantil, otro nos deleita con el asombro de las personas cuando ven “bailar” a los objetos de un supermercado. Y qué decir de la fotografía que se puede capturar con una buena cámara y de la presencia de un robot que se siente cansado por manejar tantos datos.

Te presentamos los cuatro spots. Que los disfrutes.

Canon: Inspired

Agencia: Grey New York

Red Stripe: Corner Shop Leer más “4 spots que han causado sensación esta semana”

Anuncios

Uma breve história dos games


por Carlos Merigo | @cmerigo | brainstorm9.com.br

 

Já que o mundo dos games está em clima de novidades e inovações com a E3, o pessoal do Polygon resolveu lembrar e resumir a história dessa arte em três minutos.

Assista e tente dar uma de Rubens Ewald Filho quando ele comenta aquelas montagens do Oscar.

Entrepreneurship expands way beyond São Paulo in Brazil

Besides the last edition of Startup Weekend and StartupFarm, Brasilia is also launching a new chapter of Anjos do Brasil, the Brazilian Angel Investing network. Carlos Augusto Ferraz, GP of Polaris Investments, leads the new branch. Other two chapters were just launched in Mato Grosso do Sul State (Ricardo Nantes, Portal Educação) and Rio Grande do Sul State (Mark Woodhead, DPTEC). Due the high demand, a vertical dedicated to this expansion is being created and I will have the pleasure to lead this initiative. More details will be announced tomorrow.
Today, Vivek Wadhwa featured the startup scene of Campinas City at The Washington Post’s article Brazil: Home of the next Mark Zuckerberg? I have to confess that I am biased. I am part of this ecosystem and started Innoveur to foster entrepreneurship, innovation and investments in this high potential hub, before expanding to work closer with entrepreneurs and investors from other regions as well. You can have an overview of this ecosystem reading my blog’s launching post. We will definitely explore more this theme soon.
Wadhwa was visiting the country not just to meet the local entrepreneurs and influencers, but also for the executive program of the Singularity University hosted by FIAP and Microsoft last weekend. Definitely, another great opportunity for the local innovators.
It was a very exciting week for the local market. I am looking forward to see much more in 2012!


Cristo Redentor do Rio de Janeiro

Por: Ana Carolina
http://pulsosocial.com

The entrepreneurship wave that we have been following up in Brazil is definitely gaining force all over the country. Initially with most of the news coming from São Paulo, the last events and news prove that this movement is here to change the market, not just a city or state.

In the last days, Rio de Janeiro has hosted several significant events: the Founders Forum (with PROFounders Capital, IG Expasión, Buscapé Company, Accel Partners, RedPoint Ventures, Flybridge Capital Partners, LATAM Facebook, Peixe Urbano, OLX, LATAM General Atlantic and Mercado Livre), Endeavor’s  Innovation Panel(announced here) and the 21212 Digital Accelerator’s first Demo Day. A mission led by LAVCA (the Latin American Private Equity & Venture Capital Association) and Silicon Valley Bank brought other top-notch investors from US to meet our market and entrepreneurs and were present in the last two events.

The startups accelerated by 21212 and launched at this first Demo Day Edition are listed here. The biggest winner was PagPop, a mobile payments solution pretty similar to the US’ Square. Another company accelerated by this program is Helpin, one of the finalists of PS10. Targeting international investors, the event was presented in English and with a Silicon Valley flavor, not just about the format, but also in the way the entrepreneurs pitched their companies and shared their histories. Most of the companies presented business models already validated in other markets (mainly US) and it is one of the criteria for future applicants. For innovative business model, the startup might already have some traction in the Brazilian market. The next class starts in April and entrepreneurs can still apply here. Leer más “Entrepreneurship expands way beyond São Paulo in Brazil”

31+ Great Iconic Photos from History ###RECOMENDADO###

31+ Great Iconic Photos from History


http://www.stumbleupon.com

The Titanic before sailing.

The First McDonalds ever

Che and Fidel

Early construction of Brasilia, capital of Brasil

Papal Nuncio Cesare Orsenigo..

Elvis in the Army

The Beatles before they became famous

The Titanic in the bottom of the sea

Construction of Disneyland.

Leer más “31+ Great Iconic Photos from History ###RECOMENDADO###”

38 Awe-Inspiring Business Cards of Designers In The Community

The business card is a part of a designer’s promotion tool. Whether we’re meeting our potential client for the first time or introducing our design service to new people, we can always try to win their heart by using a well-designed business card. If the client were already impressed by our portfolio then we should double the impression by giving a beautiful business card. Perhaps the beautifully designed business card could encourage the client into contacting us.


The business card is a part of a designer’s promotion tool. Whether we’re meeting our potential client for the first time or introducing our design service to new people, we can always try to win their heart by using a well-designed business card. If the client were already impressed by our portfolio then we should double the impression by giving a beautiful business card. Perhaps the beautifully designed business card could encourage the client into contacting us.

38 Business Cards of Designers In The Community
As inspiration, this time we have collected some examples of business card designs. Every business card was submitted personally by 38 talented designers in the community and we would like to share them with our readers.

PS: You may also want to take a look at some of the designer creative workstations too! Leer más “38 Awe-Inspiring Business Cards of Designers In The Community”

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Destacados

El éxito sonríe a las agencias digitales 22 Abr 2010 · Agencias

El éxito sonríe a las agencias digitales

El sector de las agencias digitales parece ser inmune a la crisis económica. Así lo demuestra el ranking de las 60 agencias digitales más grandes de Alemania que publica Horizont. Según este estudio, los honorarios crecieron un 6,4% durante 2009 en este sector, que también registró un incremento del 5,4% en el número de empleados … Leer más

La creatividad no debe reciclarse


En publicidad no existe tal cosa como el reciclaje de ideas o la búsqueda de una sostenibilidad, según un artículo publicado en la revista Ad Age, que plantea que las agencias deben saber censurar las ideas similares a otras piezas de la competencia.

El medio plantea que aunque las ideas tengan un origen independiente y el parecido sea coincidencia, de todas formas se debe abortar su realización, ya que esto daña el prestigio de la agencia.

En este sentido, la revista planteó que la publicidad debería tener un departamento análogo a la división de documentación en los periódicos, que se encargue de determinar no la veracidad pero sí la originalidad de las piezas.

“No es sólo un tema de integridad. Tiene que ver con su reputación, que afecta directamente a su negocio. Los clientes están buscando agencias con ideas “originales”, concluyó el artículo.

http://www.marketingdirecto.com/actualidad/tendencias/la-creatividad-no-debe-reciclarse/

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