The Smartest Beer Ever? – The Unspillable Pint

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.


http://www.simplyzesty.com

When it comes to beer adverts, they are usually dominated by good looking women, sports and the fact that the beer is colder than any other beer ever seen before.

In short, they are pretty short on imagination and creativity, but that is nothing that this new Haan advert could ever be accused of.

This Australian beer company have set out to tackle one of the biggest problems known to man (and women of course): spilling beer when jostled in a pub. The video is, of course, only a prototype and it’s highly likely that they used some creative editing to make it look this slick but the concept is a brilliant one, even if it is never likely to see the light of day. Watch this video explode across social media channels in the coming days as it is made for sharing.

See video >>> Leer más “The Smartest Beer Ever? – The Unspillable Pint”

Avatar producer explains how to market to kids despite PG-13 rating


A PG-13 movie is the sweet spot for maximizing the revenue of a film. Movies that are rated “R” will by definition have a narrower audience, while any child with a parent can see a movie rated PG-13. “We were very conscious as we went through Avatar not to make an R-rated movie,” Landau explained. “There is a version that could have been R-rated, and if Jim [Cameron] had the opportunity to go back, he would change True Lies. True Lies is an R-rated movie, although you don’t think of it that way. We were very conscious about making [Avatar] accessible.”

3D needs to be planned for, not added later

Landau also had strong words about films that tried to quickly add 3D effects near the end of the process. In his world, 3D is inevitable, and he said that just as wearing sunglasses is a part of going to the beach, the same could be said for going to the movies. We asked about films with poorly done 3D turning the audience off the technology.

“I think that ultimately people shouldn’t have to think about 3D or not-3D, I think it should all be in 3D,” he said. “I think right now you’re doing a disservice to the consumer and the filmmaker by trying to convert movies hastily into 3D.” He brings up Clash of the Titans, where the conversion process was attempted in seven weeks, without any input from the film’s director.

“Converting a movie from 2D to 3D is not a technical process. It is a creative process,” Landau explained. “You have to involve the creators into the process. If you want a movie to be in color, would you ever shoot it in black-and-white and convert it?”

He sums up his feelings on 3D simply. “For us, 3D is a window into a world, not a world coming out of a window. We want the screen plane to disappear when you’re watching our movie, not for you to be ducking during every scene.”

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Avatar producer explains how to market to kids despite PG-13 rating.

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