Calculated Errors – The Ink Trap

I thought about these stories, the problems posed and their respective solutions and then about problems we face in our work on a daily basis, primarily in relation to the topic I introduced in the beginning of this article – of handing projects over to clients. How we should anticipate the media andunderstand the destination. We tend to strive for perfection only to understand that the solution will fall apart as soon as it comes into the hands of the clients we work for. Could it be possible for us to define and design our own ink traps to prepare for the project handover? Is it possible to find solutions which come alive ONLY when in the hands of clients? Can we better utilize the restrictions of the media we work in, and use it to our own benefit?


http://designmind.frogdesign.com/
By Andreas Markdalen (twitter.com/youthprojects)

A few weeks back we handed over a large-scale project to a long-term client; the fruit of a few months hard and dedicated work bundled into carefully structured PDFs, PSDs and EPSs. It was the usual stuff; guidelines, specifications, hero screens and graphical assets – what we commonly refer to asdeliverables.

The handover is, as you might agree, a special moment in the daily life of any creative; a mixed bag of emotions ranging from the joy and happiness of “completion” to the emptiness of “being done” and the skepticism/fear of “what will happen next”.

The reality is that we can’t consider a design project “done” the moment we hand it over, but instead that it is “born” in that moment and that it comes alive in the period after it has left us behind.

In a way, it takes on a life on its’ own. Continuar leyendo «Calculated Errors – The Ink Trap»

Focusing on the blind spot in design thinking

The dangers of focus!

“Design thinkers must act like anthropologists or psychologists investigating how people experience the world emotionally and cognitively.” Tim Brown

This reference makes me sharpen my past and present as a psychologist and I jumped out of the chest a character I greatly appreciate the observation.

Consider the observation as the fundamental food for creativity and innovation. However this process of feeding ideas and ways of thinking often emerges a “blind spot”.

Blind spots occur because of the peculiarity of the architecture design of our eyes. Cells at the back of the eye, a layer called the retina, gathers the light, through a lens, all that is before us.

A recent study suggests that the visual system of the brain may create a physiological representation of visual information, around the blind spots, painting a scene automatically consistent that is, filling the void length.


Por jabaldaia

The dangers of focus!

“Design thinkers must act like anthropologists or psychologists investigating how people experience the world emotionally and cognitively.” Tim Brown

This reference makes me sharpen my past and present as a psychologist and I jumped out of the chest a character I greatly appreciate the observation.

Consider the observation as the fundamental food for creativity and innovation. However this process of feeding ideas and ways of thinking often emerges a “blind spot”.

Blind spots occur because of the peculiarity of the architecture design of our eyes. Cells at the back of the eye, a layer called the retina, gathers the light, through a lens, all that is before us.

A recent study suggests that the visual system of the brain may create a physiological representation of visual information, around the blind spots, painting a scene automatically consistent that is, filling the void length. Continuar leyendo «Focusing on the blind spot in design thinking»

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