How to Accurately Measure Your Site’s Metrics – Part 1 | thnxz to @SiteProNews


According to a recent presentation on web metrics by Google, the world’s digital habits have dramatically changed in the past 3 years. In 2009, the internet boasted a healthy 1.5 billion users, and just last year, this figure topped out at over 2.3 billion. That’s a 53% increase in just a few short years. Buying habits have also continued to shift. In 2009, when a customer arrived at a brick and mortar store, 70% of their purchasing decisions were already made. Last year, that figure bumped up to 90%.

We live in a multi-channel, multi-screen world, and the sheer variety and volume of paths and choices a customer has to make results in a complicated challenge for marketers. Deciphering how and where your audience is making key decisions continues to be a gigantic hurdle for businesses hoping to understand the true meaning of their metrics.

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The 3 Top Reasons to Study Your Site’s Metrics

1) Know Your Customers
2) See What’s Working (and What’s Not)
3) Improve Your Results


Take a Holistic Approach to Reading Metrics
Develop a Comprehensive Measurement Plan

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Use the Data! thnxz @TheGrok – bryaneisenberg.com


It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to overcome challenges to test, improve, interpret, and achieve uncommon results will be the ones that clients find useful.

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Andrew did a great job at describing the high-value parts of the PPC advertising agency equation, but that is not the part of PPC management where data-driven decisions excel. There are some things that data-driven computer analysis excels at and others that it doesn’t. Look at the technology stack that is available today to help PPC marketers and advertisers and you will see where some of this technology is headed. In many cases it already is, and in others it will be more capable of handling the majority of tasks that are required to maintain and optimize PPC accounts.

The fact is, unlike many other parts of marketing, PPC advertising when set up properly should be analmost completely data-driven effort.

++ full article and conclusion 🙂

A Nucleus Research study shows that an incremental 241 percent ROI can be generated by applying data to business decisions. And 91 percent of CMOs believe that successful brands make data-driven decisions, as per Columbia Business School.

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition – marketers depend on data for just 11 percent of all decisions.

How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers


Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

Retail KPI’s

Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!

Important Social Media KPIs for Retail

  • Fan Growth: The increase in Fans during a select time range.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
  • User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
  • Shareability: The amount of shares a Page receives per day.
  • Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).

Social media KPIs provide many business solutions for the Retail Industry, such as:

  • Direct ROI for hits on the page
  • Direct ROI for redeemed coupons posted on social networks
  • Soft ROI for in-store transactions via social promotions
  • Brand Awareness
  • Customer Acquisition
  • Social Customer Service

 

View more free reports… socialbakers.com

6 compras de empresas tecnológicas más “cool” del 2012 // gracias a ignaciosantiago.com – @ignaciosantiago.com


pacman-se-come-a-6-empresas-tecnologicas-INFOGRAFIA

 

Un ejemplo…

Amazon & Kiva Systems

Date of acquisition: 19-Mar-2012

Cost: $775 million (USD)Amazon Pac-Man Acquires Kiva Ghost

Amazon: The world’s largest online retailer started as a web based book store, but soon ballooned out into music, retail goods, apparel and a wealth of other products. It was founded in Seattle, Washington in 1994 and now delivers around the world.

Kiva Systems: A warehouse robotics company, Kiva Systems produces robots that take the legwork out of managing stock.

These orange androids self-navigate warehouses using sensors, providing instant access to goods.

Why the merger will work: Amazon are hoping to improve their margins by reducing spending on warehouse processing. Having an automated warehouse system will hopefully make the business more efficient. And those orange robots are pretty nifty. Apart from a Terminator-esque Rise of the Machines, what could go wrong?


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El 97% de las grandes marcas del sector retail triunfan en las redes sociales


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El 97% de las 250 empresas y marcas más importantes están en Facebook

Para las compañías incorporar las redes sociales en sus estrategias de negocio se ha convertido en una práctica necesaria y obligatoria. Ya sea para influir o interactuar con los consumidores a través de  Facebook o twitter, lo cierto es que actualmente las redes sociales se han convertido una poderosa herramienta para las marcas y empresas retail, pero también han otorgado un nuevo poder a los consumidores.

Leer más “El 97% de las grandes marcas del sector retail triunfan en las redes sociales”

The Risk-Averse Entrepreneur’s Guide to Startup Success

1. Know how you’ll fund it. There are many costs to starting a business, even if it’s an online one. Do you have money saved up, or access to a credit line you could tap? Will you work a side job? Get relatives to help you? Have a strategy for how you will pay for business expenses.

2. Be realistic about ramp time. Even with a simple business idea, expect it will be at least six months to a year before the business starts throwing off enough cash to support you. Know how you will cover your living expenses until then.

3. Keep overhead low. See how you could start getting sales before paying rent on a big retail store. Try a kiosk, direct sales, e-commerce or even renting space within an existing store.


Via Scoop.ithuman being in – perfección

Thinking about starting a small business? Here’s a step-by-step guide for how to launch your business in a low-risk way.Get the latest blog articles on…

So you’ve got an idea for a small business. Congratulations! Now, it’s time to figure out how to make it one that survives and even thrives.

Many would-be entrepreneurs are held back by fears of failure due to the risks of starting a business. But there are ways to lessen those risks — by taking a sane, step-by-step approach to getting ready to launch.

Here are seven fundamental steps for planning a low-risk launch… Leer más “The Risk-Averse Entrepreneur’s Guide to Startup Success”

At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities

Finally, we also asked NRF attendees how their companies are investing in mobile this coming year. With 67 percent working with an increased budget for mobile this year, retailers and brands have recognized mobile is no longer a “nice to have” channel. In addition to looking at mobile payment options and optimizing for the smaller smartphone screen, we also see tablets as having a huge impact on this result, particularly for brands that may not have seen as much value in mobile browsing. Where their customers may not be likely to do a lot of browsing on a smartphone, tablet browsing has widened the field considerably, giving retailers the ability to present a much more powerful mobile shopping experience.


by  | http://www.zmags.com/blog/?p=1238

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NRF flew by in a flash, but if you were there you may have spotted some of our people canvassing the exhibit hall with an iPad-based retailer survey. “Retail’s BIG Show” provided a unique opportunity to collect some insight from attendees about their priorities and plans for 2012. We caught up with 740 of those attendees, and asked three key questions about their mobile, tablet and social commerce plans for 2012. Here’s what we found:

81% focused on tablet commerce

81% percent of respondents believe tablet commerce to be either somewhat important or critical in the coming year. It’s no surprise, with 87 percent of tablet owners using their tablets to shop this past holiday, that retailers are recognizing this urgent need to reach and capture the exploding market of consumers shopping on their tablets.

Retailers split on FacebookLeer más “At NRF, Retailers Confirm Tablet and Mobile as 2012 Priorities”