26 Keys to Success in Social Media (or Dating)

There’s a slide in my standard social media strategy presentation showing a young couple looking lovingly at one another. Okay, actually only the girl is looking lovingly. The boy’s face looks as if he’s brimming with ulterior motives!

The image is there to remind organizations considering social media that their strategies can’t resemble the teenage boy’s apparent dating strategy if they expect to build strong, lasting relationships.

The striking similarities between dating’s early stages and the first phases of implementing a successful social media strategy are a convenient way to gauge whether your organization’s social media strategy is likely be appropriate and successful.

With several Brainzooming presentations on social media strategy coming up, I wanted to share the specifics behind the slide’s message in more detail.

Here are 26 pieces of dating advice as valuable in trying to form a personal relationship as they are in creating successful social media-based relationships…:

Anuncios

by Mike Brown
http://www.business-strategy-innovation.com/

There’s a slide in my standard social media strategy presentation showing a young couple looking lovingly at one another. Okay, actually only the girl is looking lovingly. The boy’s face looks as if he’s brimming with ulterior motives!

The image is there to remind organizations considering social media that their strategies can’t resemble the teenage boy’s apparent dating strategy if they expect to build strong, lasting relationships.

The striking similarities between dating’s early stages and the first phases of implementing a successful social media strategy are a convenient way to gauge whether your organization’s social media strategy is likely be appropriate and successful.

With several Brainzooming presentations on social media strategy coming up, I wanted to share the specifics behind the slide’s message in more detail.

Here are 26 pieces of dating advice as valuable in trying to form a personal relationship as they are in creating successful social media-based relationships…: Leer más “26 Keys to Success in Social Media (or Dating)”

The Benefits of Retreating

Retreat or withdrawal brings the idea of weakness and defeat to mind. On the surface, it looks as if you are running away because you cannot handle a situation. But at times, you may have to make a planned retreat when faced with overwhelming odds to stage a comeback. A well-planned retreat is a prudent move with benefits that can help you on a personal and a professional level. Read on to find out what the benefits are.

Maintains Relationships

Relationships define our lives. Whether it is on a personal or professional level, most of us have to interact with people. And as you already know, interacting with people is not easy. You have to give and take. In the course of any relationship, you will face conflicts from time to time. Conflicts have the potential to harm a relationship if you do not manage it well. When you find the odds against you, it might be better to retreat to maintain the relationship.

For example, if your boss had a bad day, it would not be wise to ask him for a raise even if you deserve it. On the one hand, he would not be receptive to the idea. On the other hand, you could piss him off and blow your chances in the process. Retreat if the moment is not right to press your case. In doing so, you avoid a needless clash that could cause problems in a relationship.


Retreat or withdrawal brings the idea of weakness and defeat to mind. On the surface, it looks as if you are running away because you cannot handle a situation. But at times, you may have to make a planned retreat when faced with overwhelming odds to stage a comeback. A well-planned retreat is a prudent move with benefits that can help you on a personal and a professional level. Read on to find out what the benefits are.

Maintains Relationships

Relationships define our lives. Whether it is on a personal or professional level, most of us have to interact with people. And as you already know, interacting with people is not easy. You have to give and take. In the course of any relationship, you will face conflicts from time to time. Conflicts have the potential to harm a relationship if you do not manage it well. When you find the odds against you, it might be better to retreat to maintain the relationship.

For example, if your boss had a bad day, it would not be wise to ask him for a raise even if you deserve it. On the one hand, he would not be receptive to the idea. On the other hand, you could piss him off and blow your chances in the process. Retreat if the moment is not right to press your case. In doing so, you avoid a needless clash that could cause problems in a relationship. Leer más “The Benefits of Retreating”

Can We Date?

Answer: Michael,

We have often wondered the very same thing, or very nearly the same thing. After doing a little research, we are surprised to find that, in about half of the U.S., it’s perfectly legal to marry a first cousin. (To which, gaaaaaahhh!) Apparently, according to this related article, a little over 10 percent of all marriages in the world are between second cousins or closer. Of course, your question does not concern the legality of your prospective union, but what society will say. Fact is, that’s why these kinds of things are regulated. Because society kinda has a responsibility to weigh in.

As we all know, society is both 1) the tie that binds and nourishes our common humanity; and 2) the bullies that made my prepubescent stature and my early aptitudes for all things academic take the long way around the back of the middle school between classes, just so “society” wouldn’t get any ideas in the halls and single me out for a beating. In other words, it’s rough, and aside from the act of cannibalism, no single reflex of the hive mind triggers such a deep-seated, troglodytic response as whom we choose to couple with. Which is funny, you know, because even with all of our proscriptions against incest and such, if you read your Bible you’ll notice that humans started with just one man and one woman, so clearly their children would have had to hook up to propagate our millennia-crossing, evolutionarily dominating species, right?


The Morning News

The Non-Expert

Experts answer what they know. The Non-Expert answers anything. A reader wants to know if it’s OK to date a distant relative. ERIK BRYAN answers with the help of a flowchart by JENNIFER DANIEL.

Question: Dearest Non-Expert,

I recently reconnected with my brother’s wife’s cousin, who I originally met in college before my brother’s wedding. Back then, I was a directionless drunk with weight issues, and was not much of a catch. Now I’ve got all that sorted out, and we have great chemistry. However, my friends are divided on the matter. Many say it’s “weird,” while others tell me to go for it. To make matters worse, we live in Alabama. I’d rather not contribute to any negative stereotypes. Can I date this girl? I know it’s legally allowed, but is it socially acceptable?

Thank you,
Michael

Answer: Michael,

We have often wondered the very same thing, or very nearly the same thing. After doing a little research, we are surprised to find that, in about half of the U.S., it’s perfectly legal to marry a first cousin. (To which, gaaaaaahhh!) Apparently, according to this related article, a little over 10 percent of all marriages in the world are between second cousins or closer. Of course, your question does not concern the legality of your prospective union, but what society will say. Fact is, that’s why these kinds of things are regulated. Because society kinda has a responsibility to weigh in.

As we all know, society is both 1) the tie that binds and nourishes our common humanity; and 2) the bullies that made my prepubescent stature and my early aptitudes for all things academic take the long way around the back of the middle school between classes, just so “society” wouldn’t get any ideas in the halls and single me out for a beating. In other words, it’s rough, and aside from the act of cannibalism, no single reflex of the hive mind triggers such a deep-seated, troglodytic response as whom we choose to couple with. Which is funny, you know, because even with all of our proscriptions against incest and such, if you read your Bible you’ll notice that humans started with just one man and one woman, so clearly their children would have had to hook up to propagate our millennia-crossing, evolutionarily dominating species, right?

Can We Date by Erik Bryan and Jennifer Daniel of The Morning News, all rights reserved

[View Full-Size Image]
Leer más “Can We Date?”

Are You Dating Your Client?

The other day I realized that the relationships that I have been developing with my clients are similar to what I remember of the dating world. Of course, it’s been over 20 years since I was allowed to date anyone other than my wife, but from what I can recall, the similarities are there. Curse her and her “no dating” rule!

What kind of relationship are you in with your clients?

Flirting – You’re interested in each other, but haven’t made a commitment to do anything yet. Perhaps they are currently committed to another, but that relationship is struggling and you have an opportunity to provide this client with something fresh. You are regularly searching for a reason to call them, to get their attention, in hopes of creating that first date project.

Dating – You’ve been working with a new client and you are still trying to impress them at every opportunity. You aren’t exclusive yet, but you both like the work that has been produced and don’t see any reason to stray. You are looking forward to their calls, and they readily answer yours.

Married – You know what your client likes and dislikes, and you know how to ask in order to meet your creative or budgetary needs. You are mutually exclusive – you don’t do any work for their competitors, and they only use you for projects within your skill set. You might have had a few fights, but the relationship is strong, and you are fiercely protective of their business. You are seeing your creative projects grow over time, and the affect they are having on the business is positive.


The other day I realized that the relationships that I have been developing with my clients are similar to what I remember of the dating world.  Of course, it’s been over 20 years since I was allowed to date anyone other than my wife, but from what I can recall, the similarities are there.  Curse her and her “no dating” rule!

What kind of relationship are you in with your clients?

Flirting – You’re interested in each other, but haven’t made a commitment to do anything yet.  Perhaps they are currently committed to another, but that relationship is struggling and you have an opportunity to provide this client with something fresh.  You are regularly searching for a reason to call them, to get their attention, in hopes of creating that first date project.

Dating – You’ve been working with a new client and you are still trying to impress them at every opportunity.  You aren’t exclusive yet, but you both like the work that has been produced and don’t see any reason to stray.  You are looking forward to their calls, and they readily answer yours.

Married – You know what your client likes and dislikes, and you know how to ask in order to meet your creative or budgetary needs.  You are mutually exclusive – you don’t do any work for their competitors, and they only use you for projects within your skill set.  You might have had a few fights, but the relationship is strong, and you are fiercely protective of their business.  You are seeing your creative projects grow over time, and the affect they are having on the business is positive. Leer más “Are You Dating Your Client?”

Patience Is Needed In Social Media Event Marketing

I’ve really been organizing events for about 30 years. I can say that because I was always the one as a teenager who called around all of my friends and got a big group of people together for a meet up. Sometimes I lamented and wondered why no one else would organize events. Until eventually I realized that most people don’t organize stuff, and prefer to sit back and wait for others to drive events to happen.


Logo for the Addicted to Social Media Blog
Image via Wikipedia

Posted by John Cass

I’ve really been organizing events for about 30 years. I can say that because I was always the one as a teenager who called around all of my friends and got a big group of people together for a meet up. Sometimes I lamented and wondered why no one else would organize events. Until eventually I realized that most people don’t organize stuff, and prefer to sit back and wait for others to drive events to happen. Leer más “Patience Is Needed In Social Media Event Marketing”

“One idea at a time. Preferably one you love.”

“I’m in Love Idea”

In my social life, I’ve only been in love once and it didn’t work out in the end due to long distance and bad timing. In business, I’ve been in love twice. Once with TypeFrag and now a second time with Carbonmade. Just as in your social life, when you meet someone great you get this gut feeling and your stomach fills up with butterflies, the same is true when an idea clicks with you. You fall in love. Your stomach churns and you can’t sleep at night, all because you want to work on the idea so much — the equivalent being wanting to be with someone all the time.

If you’re thinking “I’m not really into you”, then you should pack away your thoughts and wait for the next idea. If you’re at all successful developing your idea then you’ll be fully involved with it for at least five to seven years. You don’t want to be invested in something that you don’t care about enough to commit to for that long. And most importantly, you won’t be able to give an idea your best work and attention if you’re not in love. Your relationship will suffer and, ultimately, die out.


"One idea at a time. Preferably one you love." Good and bad ideas are not so black and white. Spencer Fry of Carbonmade discusses how to get that “I’m in Love Idea” and execute it well.

Photo by Felipe on Flickr.

Coming up with ideas isn’t too difficult, but finding the right one can be a challenge. Even worse, following an idea that just isn’t good enough can lead to disaster. Focusing on one idea at a time can help you weed out the bad:

“Good ideas are a dime a dozen” or “execution is everything” are popular phrases entrepreneurs roll off their tongues when asked, “Do ideas matter?” While I provisionally agree with both statements, it’s just not so black and white. Both phrases are rather misleading. Ideas don’t simply materialize out of thin air, and not every idea is worth your time. As popular as it is to dismiss the thought of coming up with a good idea — you know, because it requires sitting around, thinking and suspending activity — it’s critical to focus on one idea at a time, preferably your “I’m in Love Idea.”

Without that focus, Fry suggests you’re in danger of entertaining ideas that seem good but don’t mean all that much to you. If you’re not sure—if you’re not in love with the idea—you’re better off letting it go. Whether you break up with your idea or fall madly in love with it, when considering the idea don’t let it just sit in your head. As Ze Frank points out, it’s better to let the ideas out and see what happens rather than keeping them in your head (where they’ll turn into brain crack).

But what about execution?

While execution is far from everything — despite the nice ring to the slogan — a better way to phrase it would be that an “I’m in Love Idea” isn’t going to do the work for you. Leer más ““One idea at a time. Preferably one you love.””

A Second Look At Blogging And Your Business

Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.

A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost!


Whenever my marketer friend visits a website, right after looking at the product or service, he goes directly to the company’s blog. He tells me, “Show me a company’s blog and I’ll tell you if that company will be successful or not.” He makes an interesting point.

A blog, when used strategically, is an effective way to communicate with customers and clients – it’s also a powerful tool that can help directly generate revenue.

Blogging doesn’t require upfront expenses (well, except the time to create the content, which is something that can be managed by a dedicated person). Built attractively and written well, a blog can also drive traffic from search engines. Since each blog post can stand alone as its own page, marketers can merchandise relevant products and services on those pages, without any direct cost! Leer más “A Second Look At Blogging And Your Business”