Google+ vs. Facebook – Infographic | Written by Jeff Bullas


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I am starting to wonder if Google+ is a waste of time as a marketing platform for bloggers and brands.

Google+ vs Facebook Infographic

Google+ launched with a bang last year and has now reached over 170 million registered users and 100 million active users.

The demographic is mainly male at 67%, the average age is 28 years old with a technical bent.

I do like the Google+ interface and I am sure it had a significant impact on maintaining competitive  pressure on Facebook to keep its user interface fresh with its new “Timeline” design rollout and evolution.

But there is a problem.

Google+’s engagement levels are so low that actually rank behind MySpace and almost any other significant social network you want to mention.

Google+ Engagement is Poor

Research from RJ Metrics shows that that despite the large user base they are hardly spending any time on the site whether vthat is publishing, reading or engaging.

Here are some of the findings:

  •  The average post has less than one +1, less than one reply, and less than one re-share.
  • 30% of users who make a public post never make a second one.
  • After making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post

Other research reveals that Google+ users spend on average only 3 minutes per month versus Facebook at over 400 minutes.

Google+ vs Facebook - Infographic

What about Traffic Referral…? Leer más “Google+ vs. Facebook – Infographic | Written by Jeff Bullas”

7 Ways to Increase User Participation

By Ben Barden

Youth football – increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.
1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time.


By Ben Barden<!– –>

Youth football - increase participationRunning a site doesn’t only require Web development skills. Any site where the users can add content and communicate with each other requires a great deal of care and attention if it’s going to be a success.

Increasing user participation on your site is achievable if you aim for the old adage KISS, or keep it simple, stupid. Beyond that, there are a few things you can do to get more people to interact with your site. Here are seven tips to set you on that path.

1. Enable Social Logins

I’d suggest losing registration altogether if you can. But if your site requires registration, best to make it as simple as possible. A quick click here, a quick click there, and hey presto – one registered user without the barrier of a signup form.

Check out our guide to JanRain Engage and you’ll be setting up social logins in no time. Leer más “7 Ways to Increase User Participation”