Mark Cuban: What Entrepreneurs Need to Know Before Starting a Business


 

Mark Cuban is known for being outspoken and no-nonsense when it comes to business. This week, the billionaire tech entrepreneur, investor and owner of the Dallas Mavericks participated in a question and answer session on popular social news site reddit where he discussed all things business, basketball and, of course, Shark Tank.

When starting a business, Cuban said every entrepreneur needs to know that it’s not so much about having a killer idea as it is about being completely prepared to take a product or service to market. “Everyone has ideas, most don’t do the work required to get the job done,” he wrote.

Another thing aspiring business owners need to keep in mind: Sales are the most important aspect of a small business, Cuban wrote. “No sales, no company.”

 

Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia


 

genbetasocialmedia.com

infografia-estadoredes-top.jpg

59 redes sociales. Ése es el número de plataformas que han estudiado desde Ignite Social Media para elaborar una infografía con sus estadísticas de uso y sus aspectos más relevantes. Sabemos, por ejemplo, que hay igualdad de usuarios si hablamos de género pero que la red con más chicas es Pinterest, mientras que para chicos tendríamos que remitirlos a Dribble.

Además, se incluyen curiosos gráficos que muestran los cinco ganadores y los cinco perdedores a nivel social de los últimos tiempos en función de su crecimiento. Entre los ganadores están Twitter, Tumblr, Reddit, Pinterest y LinkedIn, mientras que Friendster y Digg figuran entre los grandes perdedores. Por si tenéis curiosidad, aquí está la versión de 2011. Os dejamos la infografía completa actual a continuación >>>> Leer más “Las redes sociales en pleno 2012, la infografía de la semana | vía genbetasocialmedia”

Are You Making These Online Advertising Mistakes?

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.
The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.
1. You’re only trying one source of online advertising
There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.

I would highly suggest starting out with AdWords, Facebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.

With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.

Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedIn, Reddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.

LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky. StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.

How to start with big or small budgets

If you only have a little bit to spend, say $100/month, then buying ads from AdWords or Facebook will give you the best bang for your budget. You’ll need to be very stingy with how much you’re bidding, but you can get a decent amount of exposure if you stretch out the $100 as much as you can. The more unique and less competitive the people or keywords you’re trying to target, the longer your $100 will last.


http://blog.kissmetrics.com

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you need to get started. Just a little bit of cash and some keywords and you’re off to the races.

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.

The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.

1. You’re only trying one source of online advertising Leer más “Are You Making These Online Advertising Mistakes?”

Infographic: How The People Leveraged Social Media To Change Congress’ Mind About SOPA In 1 Day

Last week some of the web’s most popular sites, from Wikipedia to Reddit, went dark to protest SOPA and PIPA. The protest was enough to stop SOPA in its tracks (at least for the time being), and Visual.ly, the world’s largest database of infographic, has put together a nice visualization of ‘How the People and Social Media Changed Congress’ Mind in One Day.’

The infographic takes a look at how many Congressmen supported and opposed SOPA before and after the protests. It also tracks the social media conversation about SOPA over the 30-day period leading up to the protest. On January 18, the day of the SOPA Blackout, there were over 800,000 hashtag mentions—a huge jump from the previous day.

People were tweeting about #sopa, #pipa, #wikipediablackout and @sopastrike, discussing SOPA on Facebook and beyond and the results are hard to ignore. Check out the infographic below to see how the numbers of supporters and opponents of SOPA and PIPA in the Senate and the House of Representatives changed in a single day.


http://socialtimes.com | By Megan O'Neill
 

Last week some of the web’s most popular sites, from Wikipedia to Reddit, went dark to protest SOPA and PIPA.  The protest was enough to stop SOPA in its tracks (at least for the time being), and Visual.ly, the world’s largest database of infographic, has put together a nice visualization of ‘How the People and Social Media Changed Congress’ Mind in One Day.’The infographic takes a look at how many Congressmen supported and opposed SOPA before and after the protests.  It also tracks the social media conversation about SOPA over the 30-day period leading up to the protest.  On January 18, the day of the SOPA Blackout, there were over 800,000 hashtag mentions—a huge jump from the previous day.

People were tweeting about #sopa, #pipa, #wikipediablackout and @sopastrike, discussing SOPA on Facebook and beyond and the results are hard to ignore.  Check out the infographic below to see how the numbers of supporters and opponents of SOPA and PIPA in the Senate and the House of Representatives changed in a single day.

Did you take part in the SOPA blackout?  What do you think about these results?  We’d love to hear your thoughts in the comments below… Leer más “Infographic: How The People Leveraged Social Media To Change Congress’ Mind About SOPA In 1 Day”

La exclusividad es la “guinda del pastel” en el modelo de negocio de Pinterest

La idea de cómo Pinterest va a generar ingresos en el futuro es algo aún un poco confusa. Después de 37,5 millones de dólares en la financiación total, Pinterest tiene aún dudas de hacia dónde enfocar su generación de ingresos. Pero una cosa parece clara: laexclusividad será el eje del modelo de negocio de Pinterest. La red soc ial es en la actualidad sólo para invitados. Sin embargo, su crecimiento se ha disparado a través de la irresistible poder viral de internet. La exclusividad ha dado buenos resultados para la gama alta de tiendas, restaurantes y clubes nocturnos.


http://www.marketingdirecto.com

El último producto de moda en el universo 2.0 es PinterestAhora se trata del sitio de referencia de más rápido crecimiento del momento con 260 millones de visitantes únicos mensuales. En la actualidad, según un estudio publicado recientemente, maneja más tráfico de referencia que YouTube, Reddit, Google + y LinkedIn.

La idea de cómo Pinterest va a generar ingresos en el futuro es algo aún un poco confusa. Después de 37,5 millones de dólares en la financiación total, Pinterest tiene aún dudas de hacia dónde enfocar su  generación de ingresos. Pero una cosa parece clara: laexclusividad será el eje del modelo de negocio de Pinterest. La red soc ial es en la actualidad sólo para invitados. Sin embargo, su crecimiento se ha disparado a través de la irresistible poder viral de internet. La exclusividad ha dado buenos resultados para la gama alta de tiendas, restaurantes y clubes nocturnos.

La empresa podría generar ingresos de muchas formas como, por ejemplo, haciendo publicidad intentando evitar afectar a la experiencia del usuario o yendo también directamente a la ruta de comercio electrónico, donde ganaría dinero de cada transacción que llegase desde el sitio. Las ideas generadoras de ingresos son infinitas y Pinterest no tienen un plan de negocios. La compañía necesitaba primero conocer a sus usuarios, cuáles son sus intereses, lo que les gusta, los sitios que están visitando, lo que van a subir y compartir. Así será como la empresa con el tiempo haga dinero. Leer más “La exclusividad es la “guinda del pastel” en el modelo de negocio de Pinterest”

Are You Making These Online Advertising Mistakes?

The Conclusion

Now that you know some of the more common mistakes that marketers make with their online advertising you should now be prepared to go out there and advertise like you never have before. As I’m sure you already know, there’s a lot of opportunity available through the different ways you can advertise online, but first you need to make sure you’re doing it the right way.

If you want three easy things to remember the next time you’re ready to throw down some money on online advertising, here they are:

Test, test, test and then test some more. You should always be testing to find out what’s working and what’s not.
Be sure to try out different advertising sources. Ad platforms like Facebook Ads and AdWords are a given, but you should also try out others sources like buying direct, email newsletters and social sites like Reddit or StumbleUpon.
Know your ROI goals (especially identifying the right “R”) and always have a way to know if and how much value advertising is creating for your business.
About the Author: Ryan Hupfer is the Customer BFF at isocket and BuyAds.com and is oddly passionate about supercharging direct ad sales for both advertisers and publishers. Be sure to say hey to me on Twitter at @hup.


http://blog.kissmetrics.com
-.-

 

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you need to get started. Just a little bit of cash and some keywords and you’re off to the races.

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.

The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.

1. You’re only trying one source of online advertising

There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.

I would highly suggest starting out with AdWordsFacebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.

With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.

Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedInReddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.

LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky.  StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.

How to start with big or small budgetsLeer más “Are You Making These Online Advertising Mistakes?”

From encryption to darknets: As governments snoop, activists fight back

In Iran, they would think about jamming as a first countermeasure.

In the wake of the Occupy protest movement in cities around the world, some online activists have gathered together to create The Darknet Projectand the Free Network Foundation, two rather quixotic attempts to re-engineer mesh networking to the point that it would encircle the globe and act as a giant encrypted network.

“With an ISP, the government can tell an ISP to cut that connection,” wrote a Reddit user named pomegranati in a recent post. “With a public network, especially if all the connections are anonymous, they won’t know where something is coming from or where something is going. They can track what’s happening, but they won’t be able to shut it down unless they go to every specific node and physically shut them down. Now, if the network is encrypted, then they won’t know what’s being sent.”

The problem for activists is that, just as in the mobile world, there are also real-world attacks that can compromise physical networks.

WiFi uses the same band of energy (2.4 GHz) that microwave ovens do, so getting a few people to stand on rooftops, Say Anything-style, would probably do much to disrupt any local mesh WiFi network within a radius of tens of meters.

“If you want to jam a wireless signal, you can just put a microwave on the roof and set it to full power,” Kaplan said. “In Iran, they would think about jamming as a first countermeasure, because it’s so extremely cheap.”

Plus, if the network is designed to have new nodes join easily, then it will be just as easy to add fake nodes, and to inject fake instructions into the network, confusing traffic or causing it to come to a halt entirely.

Doing the most good

Knowing how to use much of this technology at the level of detail required to stay reasonably safe is beyond most common users. For the majority of activists, properly vetted software and hardware protection of mobile phones and Internet connections may be too expensive or too complicated to set up and maintain properly.

But for those not well-versed in security, the hope for secure communications isn’t over. Some of the most dramatic worldwide gains come when the tech behemoths that we all rely on everyday start re-thinking their own approach to privacy.

“When Google turned on SSL by default, in January 2010, in one day that company did more to protect the privacy of activists than the rest of us have done since,” Chris Soghoian concluded.

“If Google encrypted the contents of your Android phone by default, that would provide a huge protection [for] people whose phones are stolen or are seized by the police. Those are the kind of protections that we need,” he added. “All these applications that people are creating, that activists are creating, and then abandoning six months after their funding runs out—those are just a waste of time. Those are never going to go anywhere and they’re never going to be used by anyone. We need technologies that can be used by millions of consumers, without playing with configuration options.”


By  | http://arstechnica.com
The Free Network Foundation has worldwide plans
The Free Network Foundation has worldwide plans

Darknets

Other projects have moved beyond mobile phones, trying to create new infrastructure that can be used by activists to spread an Internet connection across a wide area through either mesh networking or a related project spawned out of Anonymous and reddit, often referred to as a “darknet.”

For years, mesh networking projects have sprung up across the world as a way to share an Internet connection over a large geographic area. The idea is that each individual node can share data (including an Internet backhaul) with other local nodes, eventually cobbling together a much larger network.

Many community wireless projects got started in the early 2000s as a way to provide Internet access to underserved, and particularly rural communities. Since then, many have collapsed due to a corresponding rise in commercial Internet service, particularly 3G service provided via local mobile providers. Of the community WiFi networks that still operate, few are designed for encrypted, heavily secure communication. Activists instead are now trying to create community networks that are built from the ground up with security in mind.

Some have been more successful than others. Since 2003, for instance, the FunkFeuer network in Austria has worked on expanding its wireless network across many parts of the country. This past weekend, the two main hubs in Vienna and Graz were connected via a new node over the Alps, with the Graz network extending southward into neighboring Slovenia. Other similar city-scale projects exist in St. Louis, Oakland, Vancouver, Montevideo, and Athens.

“What you want to have is end-to-end encryption the whole time,” said Aaron Kaplan, one of the leaders of FunkFeuer. “If you rely on the encryption happening in between, it just takes one link to cheat on the encryption, which decrypt the packets, stores them, and then encrypts them again—like a man-in-the-middle attack.” Leer más “From encryption to darknets: As governments snoop, activists fight back”

Karma as a Social Interaction Design Pattern in Websites

The principles of karma are understood worldwide. We all like to believe that the good deeds and actions we do will be returned to us in one way or another. At its core, karma encourages us to help others.

Most of us were introduced to systems that promote good behavior as early as elementary school. Kids who misbehaved would endure punishments such as restricted play times and detention, while those who excelled and conducted themselves properly received rewards and extra credit, even if it was simply a gold star sticker.


by Jason Gross
http://sixrevisions.com/user-interface/karma-design-pattern/

Karma as a Social Interaction Design Pattern in Websites

The principles of karma are understood worldwide. We all like to believe that the good deeds and actions we do will be returned to us in one way or another. At its core, karma encourages us to help others.

Most of us were introduced to systems that promote good behavior as early as elementary school. Kids who misbehaved would endure punishments such as restricted play times and detention, while those who excelled and conducted themselves properly received rewards and extra credit, even if it was simply a gold star sticker.

Karma as a Social Interaction Design Pattern in Websites

In consumerism, loyal patronage is rewarded at gas stations, airlines, grocery stores, and so forth through loyalty cards where customers receive special discounts and benefits once they collect enough points.

Karma as a Social Interaction Design Pattern in Websites

The Effectiveness of Karma Systems in Social Websites

Karma as a game mechanic works wonderfully in social systems. We see karma game mechanics in action most frequently for user contributions in sites like Reddit, Hacker News (HN), Stack Overflow, and Foursquare.

While each of these sites (along with the many more that have similar features) employ their own algorithms for determining a user’s karma standing, the general idea tends to be pretty consistent: Good actions (such as submitting good links or flagging link spam) increases your karma, while bad actions (like submitting spam or trolling) decreases karma.

In the social web, karma allows a community to self-regulate itself, which tremendously helps in scalability. For example, Reddit — one of the biggest websites in the world, garnering close to half a billion page views a month — is able to run with only 6 staff members, no doubt thanks to the help of the millions of people who use the site and the karma system Reddit has developed.

Karma as a Social Interaction Design Pattern in Websites Leer más “Karma as a Social Interaction Design Pattern in Websites”

In Social Media, You Cannot have Success without a Team

If you can get your blog on one of these front pages, you dramatically increase your chances for growing your community and building a follower base. (Especially if you do this for a long period of time, allowing your material to saturate the online space)

You aren’t going to be able to win at this unless you have a strong team. What does a team do? People on it back you. They upvote your stuff — usually because they like what you try to share. It’s also a simple fact of life that people stick with people who they like. It’s called friendship. (It’s also common for people of similar political, religious or other viewpoints to hover around each other online.) When you and a group of people cluster around specific content, it increases the chance the content will be noticed by people outside your group. That’s just a fact of life in social media.


2

In the fast-paced, ever-evolving world of the social web, it’s often hard just to figure out how to use some of the more popular sites that let you share your favorite articles and videos, much less bring traffic and followers to your site from them. With so much to think about and do on these sites, you are only going to get by with a little help from your friends. I’m not just saying that because I’m a Beatles fan. It’s really the only way you can have any success, and transfer some of that success to your own blog.

75 Most Creative Free Social Media Icon Sets

We’re sharing hundreds of free social media icons for your website design needs, you can choose to download these all creative icons. we all know that social networks and social bookmarking are really important media for our websites or blogs, these can help to promote our business and news stories in world wide web.

Most of the icon-sets are really creative and professional designed to be universally used on every blog – but what if your blog is different, and in need of some social icons that are not only creative, unique and original also sharing different kind of icon sets. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable. Hope you like all listed beautiful icons, If I have missed any, leave send me the link via the comments.

Note: all listed icons are sharing as freebies, but you all respected visitors and readers may follow their owner terms and conditions of free license. Thanks

[Más…]
Picasso: A Free Social Media Icon Set

Picasso is a social media icon pack that is unique. The icon set was inspired – and dedicated to – the wonderful work of Pablo Picasso. You will find many subtle details inspired by this great artist if you look close enough!


http://www.dzinepress.com/2010/08/75-most-creative-free-social-media-icon-sets/

free-social-media-icons-530

We’re sharing hundreds of free social media icons for your website design needs, you can choose to download these all creative icons. we all know that social networks and social bookmarking are really important media for our websites or blogs, these can help to promote our business and news stories in world wide web.

Most of the icon-sets are really creative and professional designed to be universally used on every blog – but what if your blog is different, and in need of some social icons that are not only creative, unique and original also sharing different kind of icon sets. It’s also important that this feature isn’t over looked by web site visitors. So it’s always a good idea to use icons when linking to social media sites. They get peoples attention and the logos are immediately recognizable.  Hope you like all listed beautiful icons, If I have missed any, leave send me the link via the comments.

Note: all listed icons are sharing as freebies, but you all respected visitors and readers may follow their owner terms and conditions of free license. Thanks

Leer más “75 Most Creative Free Social Media Icon Sets”

How Important Have Apps Become?


By Ethan Bloch |  //www.flowtown.com

ft-apps-921
It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on the subject, including use demographics, most popular apps, frequency of use, and cost/number of downloads. These numbers make it clear that apps are becoming an increasingly important part of our every day lives.

Read more: http://www.flowtown.com/blog/how-important-have-apps-become#ixzz10GdHZG3L

The History of Marketing


Have you ever wondered how modern marketing practices came to be? Well, so did we. After doing some research, we thought it best to tell the story through the use of this visual aid.

Read more: http://www.flowtown.com/blog/the-history-of-marketing#ixzz0zuUWUuQh

Modernist: Free WordPress Theme with Focus on Typography

* By Elja Friedman

Today we are glad to release a yet another freebie: a beautiful Modernist WordPress theme, designed by Rodrigo Galindez and released for Smashing Magazine and its readers. The theme is based on the design ideas of Jan Tschichold, Josef Müller-Brockmann, Dieter Rams, and other modernists. Beautifully built yet transparent, it was designed with a focus on optimal typography in order to better showcase your content: text, images and video.

The theme supports widgets, is SEO optimized, has clean and documented code. It is loading very quickly, and has various WordPress 3.0 features. Works in IE 6+ and all versions of Safari/Firefox/Opera. Includes CSS3 enhancements. As usual, the theme is absolutely free to use in private and commerical projects.


The logo of the blogging software WordPress.
Image via Wikipedia

Today we are glad to release a yet another freebie: a beautiful Modernist WordPress theme, designed by Rodrigo Galindez and released for Smashing Magazine and its readers. The theme is based on the design ideas of Jan Tschichold, Josef Müller-Brockmann, Dieter Rams, and other modernists. Beautifully built yet transparent, it was designed with a focus on optimal typography in order to better showcase your content: text, images and video.

The theme supports widgets, is SEO optimized, has clean and documented code. It is loading very quickly, and has various WordPress 3.0 features. Works in IE 6+ and all versions of Safari/Firefox/Opera. Includes CSS3 enhancements. As usual, the theme is absolutely free to use in private and commerical projects.

Download the theme for free!

The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

Release in Modernist: Free WordPress Theme with Focus on Typography

Designer Hopes to Bring Chic to Geeks

By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said.


By JENNA WORTHAM

Internet entrepreneurs are not known for their keen fashion sense. (Unless you’re Ashton Kutcher, but that doesn’t count.)

There is, however, no shortage of occasions for them to be well-dressed — whether it’s meeting with potential investors or interviewing for a new co-founder.

Which is why Kristen Slowe, a product developer and fashion designer, is hoping to cater to geeks who want to dress a little bit sleeker with an online clothing line called Saboteur.

“After going to tech meet-ups and tech events and seeing the same items again and again, we realized there was a real void in the menswear market,” said Ms. Slowe, who is unveiling her new line on Wednesday.

Ms. Slowe, who designed the collection herself, said that she kept versatility and low maintenance in mind when creating the line. For example, one of the items offered is a jacket called the Invincible Jacket, made of a polyurethane and wool blend that is moisture, wrinkle and stain resistant.

“They can wear it to the office, out to dinner on a date, without worrying about it,” she said. Leer más “Designer Hopes to Bring Chic to Geeks”

Social media campaign structure

by ian

I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps involved, and ended up with this cycle:

1. Selection: You figure out where you’re going to go to find your audience. Twitter? Facebook? Reddit?
2. Creative: First, someone’s gotta write, photograph and otherwise create stuff that’ll attract attention. This can mean a set of blog posts, or something else.
3. Outreach: Then you use the creative to draw in and grow your audience. The bigger your audience, the more chances of success in the next step, assuming that you’ve attracted a quality audience. If you use an auto-follower to spam 40,000 people, you’ll fail.


I’m on a panel tomorrow night at SMC Seattle. I’ll be talking super-specifics about using social media as a business. So, I’ve been doing a ton of thinking on how social media really works for small-medium businesses. I’ve tried to boil down the steps involved, and ended up with this cycle:

  1. Selection: You figure out where you’re going to go to find your audience. Twitter? Facebook? Reddit?
  2. Creative: First, someone’s gotta write, photograph and otherwise create stuff that’ll attract attention. This can mean a set of blog posts, or something else.
  3. Outreach: Then you use the creative to draw in and grow your audience. The bigger your audience, the more chances of success in the next step, assuming that you’ve attracted a quality audience. If you use an auto-follower to spam 40,000 people, you’ll fail. Leer más “Social media campaign structure”