12 consejos clave para integrar con éxito redes sociales en una empresa


Senior Manager

Por  | seniorm.com
Nota: La redacción de este artículo cuenta con la colaboración y opiniones deMaría Redondo (@mariaredondo), así como con toda la experiencia profesional que posee en el sector de consultoría en Social Media y Marketing Digital empresarial, por lo que se trata de un post en el que hemos aportado conocimiento de forma conjunta.

La parte más difícil de integrar redes sociales dentro de una organización, es la que corresponde a la misma empresa; ya que nunca había estado acostumbrada a socializar de forma tan directa con clientes y proveedores, y mucho menos con sus empleados.

Por todo lo anterior y sabiendo la situación actual de muchas empresas en relación a las redes sociales, presentamos una serie de consejos clave que han permitido a otras organizaciones (PYME incluidas) incorporar Social Media en sus modelos de negocio de forma exitosa, y les han ayudado a adaptarse desde el principio, a los nuevos escenarios de integración de redes sociales dentro de sus estructuras organizativas.

12 consejos que toda empresa que se considere 2.0 debería seguir:

1.- Dejar de lado el anonimato:

La empresa no puede ni debe seguir actuando en nombre corporativo cuando se trata de una red social, la razón es muy sencilla; en las redes sociales hay conversaciones, y detrás de cada conversación, hay personas. El corporativismo y el anonimato que siempre conlleva no tiene buenos resultados en la Red, debido a que las personas no quieren conversar con “cosas” sino con otras personas, y sobre todo, quieren “ver la cara” de sus interlocutores. Es por eso que los perfiles empresariales que mejor funcionan, son los que están de alguna forma “humanizados”.

2.- Hablar “de tú”:

Hay una frase que escuchamos por primera vez de @JoseErre, y que está tomando cada vez más fuerza en la Red, ya que explica un poco cómo está cambiando la comunicación dentro de Internet: “Hablar ‘de usted’ en redes sociales casi se ha convertido en un error ortográfico”. La comunicación en redes sociales se ha convertido en algo muy coloquial, en algo “cercano” y nada formal, pero sin perder el respeto lógico que existe entre las personas que establecen conversación. Seguir esta norma significa poder “llegar” a las audiencias que nos interesan.

3.- Ser transparentes:

En términos empresariales, “transparente” quiere decir abrirse desde y hacia la información; es decir, no intentar esconder lo que seguramente se va a terminar sabiendo, no enmascarar los problemas internos de la empresa y sobre todo, utilizar las mismas redes sociales que los empleados utilizan para mostrar dicha transparencia. No existe un término medio para la transparencia en una organización, o se es transparente o no se es.

4.- Aportar valor Leer más “12 consejos clave para integrar con éxito redes sociales en una empresa”

Anatomy of Colors in Web Design: Yellow and the Sunshine Feel


Today’s article will explore the use of the color yellow in Web design.

Anatomy of Colors in Web Design: Yellow and the Sunshine Feel

Vía Onextrapixel.com
Color is everywhere! Although it wasn’t too long ago that we lived in the era of black and white television and film, color has always and will continue to play an important role in our lives. The color yellow is most commonly associated with our sun. It’s bright, striking and sometimes overpowering rays is a symbol of our earth’s humble beginning. With this article, we take a look at the impact the color yellow has made in our lives.

Some painters transform the sun into a yellow spot; others transform a yellow spot into the sun. – Pablo Picasso

Definition of Yellow

Yellow is the color evoked by light that stimulates both the L and M (long and medium wavelength) cone cells of the retina about equally, with no significant stimulation of the S (short-wavelength) cone cells. Light with a wavelength of 570–580 nm is yellow, as is light with a suitable mixture of somewhat longer and shorter wavelengths. Yellow’s traditional RYB complementary color is purple, violet, or indigo, while its colorimetrically defined complementary color in both RGB and CMYK color spaces is blue.

Different Yellow
Image courtesy from Wikimedia Commons

Why Choose Yellow?

Yellow is often represented as the color of sunshine, sunflowers, and all else related to the sun. It is a color associated with joy, happiness, intellect and boundless energy.

The color yellow gives one a warm and cosy effect. It also arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is also often associated with food. Pure yellow is very bright and often attracts one’s attention. This is probably one of the reasons why taxi cabs are often painted bright yellow. However, when over used, yellow can create a disturbing effect; in fact, those of you planning to paint your baby’s nursery room yellow because it’s a gender neutral color, think twice because babies cry more in yellow colored rooms.

Yellow Person

Ever notice that most warning signs are often a combination of yellow against a black background? The yellow and black combination produces the best contrast compared to any other color. Thus, this combination is often used in warning or danger signs. In heraldry, yellow is the color symbolising honor and loyalty. Ironically, yellow is also a color associated with cowardice.

Often chosen to promote children’s products and leisure or entertainment items, yellow evokes a pleasant and cheery disposition in people. Because of yellow’s talent for attracting one’s attention, it is often used to highlight the important elements in your design. Commonly perceived by men as a light hearted and childish color, yellow is not a recommended color to use when trying to sell prestigious or luxurious products – which rational man would buy a bright yellow business suit or a yellow Mercedes?
Seen as spontaneous and sometimes over the top, avoid using yellow if your underlying subtext is to portray stability and safety.

Yellow is at its best when used in its purest form and at its brightest. Add too much white and it because pale and sickly. Muddy it too much with black and it becomes dingy and dirty-looking. As such, tints and shades of yellow are often visually unappealing because it loses its best quality; its innocence and cheerfulness. No matter, remember to use a dark color as a contrast to yellow especially since pale yellow tends to bleed into a white background.

The Benefits of Yellow

The color yellow can affects us mentally and physically which includes stimulating our mental and nervous system, activates our memory, and encourages communication. Golden yellow carries the promise of a positive future, and spreads its cheer. Especially since yellow shines its optimism, enlightenment, and happiness upon us.

Yellow stands out from other colors, and with the support of other lively colors, it can spark one’s creativity while invigorating one’s spirit. In fact, people who suffer from mild cases of color blindness can usually see the color yellow more easily than other colors.

Although yellow symbolizes wisdom and wealth, and is full of creative and intellectual energy, it can also create feelings of frustration and anger as well. People are more likely to lose their temper if they are in rooms with yellow colored walls. The color yellow also increases one’s metabolism. Being one of the most visible colors, it is attention grabbing and often used on traffic signs or advertisements to attract people’s attention.

As with any color, there are both positive and negative effects, but put some yellow into your life if you want a little clarity in your decision-making process, ‘burnout’ relief, sharper memory and better concentration skills. When you’re in a panic, exhausted, or depressed, and you’re in need of a pick me up, yellow’s your color.

The Effects of Yellow

Too much or too little of anything can have an adverse effect. Yellow is most stressful on the eye because of the high amount of light that is reflected off its color. The use of yellow as a background on paper or computer monitors can lead to strain and stress on the eye and in extreme cases, even vision loss. Too much yellow can cause the inability to focus or complete one task at a time as it can be too distracting. And the lack of yellow can give one the feeling of being isolated, resulting in low self esteem, insecurity and even depression. Also, not having a sufficient amount of yellow can result in a person becoming rigid, cunning, possessive and even overly defensive.

Different Types of Yellow in Web Design

Although yellow works well on its own (it is after all a primary color), it also works very well as a companion to other colors. Use bright yellow to create excitement if red or orange is too strong or too dark for you. Yellow is the right kind of perky!

Amber

Amber is a fossilized tree resin that has been appreciated for its color and natural beauty for centuries. Amber is also the name of an orange-yellow color. In fact, was named after this fossilized tree resin because it shares similar shades it. Shades of amber can range from orange to reddish-orange and even light yellow. This is why amber often refers to a series of orange shades.

Danilo Freitas
Danilofreitas

Goldenrod Yellow

Goldenrod is a color that resembles the goldenrod plant, hence its name Goldenrod Yellow.

Dhanesh T.K
Dhaneshtk

Chartreuse Yellow

Chartreuse (the web color) is a color halfway between yellow and green that was named because of its resemblance to the green color of a French liqueur called Green Chartreuse. The traditional color Chartreuse is a yellow color mixed with a small amount of green and named because of its resemblance to the yellow color of a French liqueur called Yellow Chartreuse. The web color chartreuse is precisely halfway between green and yellow; 50% green and 50% yellow. It is one of the tertiary colors of the HSV color wheel. Leer más “Anatomy of Colors in Web Design: Yellow and the Sunshine Feel”