What President Obama Can Learn From Steve Jobs

I have long held that the most qualified people to be in government are business folk. Not just Billionaires like Mayor Bloomberg, but anyone who has successfully run anything, been responsible for making payrolls, paying back loans, paying bills on time, navigating through good times and bad. Most important: balancing a budget. But the reality is most people who have these credentials are too smart to get sucked into the dysfunction of the public sector. Nor will they submit themselves to the relentless intrusion and scrutiny of the press. So what’s the next best thing for the “beleaguered” President? Take some lessons from the guys who know how to really get things done. And who better than the best CEO in the Universe: Steve Jobs.


obama jobs

The sunlight of summer has begun it’s annual transition to equinox, and we are all reviving the pulse of the work-year.The President has returned from Martha’s Vineyard to face what will surely be a challenging fall.  It’s mid-term election season and the mood of the voting public is downright ornery.

ODS (Obama Disappointment Syndrome) a growing wave of depression, has created a huge anti-incumbent wave.  “Throw ‘em all out!” seems to be the mantra of the season.

In the last couple of weeks the number of negative op-eds on the President from both sides of the aisle have grown considerably.  The mildest theme seems to be “he is too smart to be in touch with the people,” or “we just don’t know who you are or what you really are about Mr. President.”  The really challenging ones drift into the inevitable issues of racism.
Leer más “What President Obama Can Learn From Steve Jobs”

Making an Agency Digital to the Core

Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war.


Why Digital Natives Are an Essential Ingredient

Posted by Phil Johnson

Phil  Johnson
Phil Johnson

I continue to be fascinated by how agencies change and how extraordinarily hard this can be to accomplish. Regardless of the difficulty, it’s an essential agency survival skill. Great agencies learn how to continually reinvent themselves to the core, while merely good agencies often only change their outward structure. In some ways this pursuit of change, particularly as agencies define their relevance in the digital world, has been the great advertising drama of the last two years. Leer más “Making an Agency Digital to the Core”

Making an Agency Digital to the Core


Why Digital Natives Are an Essential Ingredient

Posted by Phil Johnson

Phil  Johnson
Phil Johnson

I continue to be fascinated by how agencies change and how extraordinarily hard this can be to accomplish. Regardless of the difficulty, it’s an essential agency survival skill. Great agencies learn how to continually reinvent themselves to the core, while merely good agencies often only change their outward structure. In some ways this pursuit of change, particularly as agencies define their relevance in the digital world, has been the great advertising drama of the last two years.

Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war.

PJA Advertising has made this journey along with the rest, and what I’ve learned is that change does not come from one defining choice. You need a commitment from the top. You need to redefine processes and roles. You need to bring in new resources and talent. More than anything, if you want to make changes that go beneath the surface to the core, you need to introduce a foreign agent that will chemically alter the composition of the agency. In our case, we didn’t experience this degree of change until we opened our doors to the new breed of “digital natives” and gave them the freedom to introduce their digital DNA into the agency. Leer más “Making an Agency Digital to the Core”