QR codes encourage more recycling


 

qrcodepress.com
QR Codes help encourage recycling

The Whangarei District Council in New Zealand is using mobile and prizes to boost their programs.

A new promotion from the Whangarei District Council in New Zealand is taking a mobile friendly approach to promoting the use of its recycling program by using QR codes to give people the chance to win prizes when they recycle properly.

The six week program will run until December 3, to draw attention to the new permanent bins.

The permanent recycling bins will be located on the city streets, as well as one at Tutukaka on the foreshore. They will each feature QR codes that can be scanned by smartphone using recyclers, so that they can enter into draws that win points that will earn different types of prizes.

The QR codes recycling campaign is joining the “It’s a Karma thing” campaign by Love NZ.

The council has joined forces with the Love NZ campaign program called “It’s a Karma thing”, which allows QR codes and GPS technology to be used for scanning bin codes in order to earn larger numbers of “Karma Kredits.”

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Timberland Offers 3D View of Earthkeepers

Leagas Delaney is the agency behind the print and TV ads; Holst created the 3D window displays and microsite.

This is not the first time that Timberland has boasted its green initiatives. Last October, the footwear and apparel brand tapped singer Wyclef Jean as its “Earthkeeper hero.” The two partnered on a U.S. campaign to promote environmental and humanitarian efforts in Haiti.

Several months later, the company began running a series of outdoor, environment-themed events in 10 U.S. cities as part of its 2009 sponsorship of the Green Apple Festival, an annual music and Earth Day awareness event. The brand launched a contest in conjunction with the event to promote the Earthkeepers line.


– Elena Malykhina
Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel.

The effort, dubbed “Nature Needs Heroes,” includes TV, print and retail ads, as well as social media and a microsite that uses 3D technology to help consumers become better acquainted with Earthkeepers. The site allows users to examine a frozen moment on screen at a 360-degree angle.

Retail ads, too, utilize 3D technology. Starting Thursday, select store windows in the U.S. started featuring oversized graphics, which consumers can bring to life using 3D glasses handed out in stores. Point-of-purchase displays show an x-ray image of the Earthkeepers 2.0 boot, touting the company’s use of recycled materials.

In the past, Timberland focused on traditional elements like TV and print, said Jim Davey, Timberland’s vp of global marketing. “This is the first time we’ve reflected new media realities with additional elements like 3D microsites and interactive windows in our retail stores,” he said.

Furthermore, Timberland aims to drive its eco-friendly message home through TV and print ads, which focus on a “lost bottle.” The humorous ads depict a man chasing a runaway water bottle so that he can recycle it. TV spots will air in the U.S., Europe and Asia during live sports, primetime and late night programs. And those consumers who want to create their own heroic moments can do so using Timberland’s Earthkeepers Facebook app, called “Virtual Forest,” which debuts later this month.

“We’re finding that consumers are being drawn to the styling and performance of the new Earthkeepers collection, but it’s also the most environmentally-innovative collection of products we’ve ever launched,” said Davey. “Great products that happen to be more sustainable makes for a great story.” (Timberland has had a good year so far, with sales growing in the high teens, said Matt Powell, an analyst at SportsOneSource.) Leer más “Timberland Offers 3D View of Earthkeepers”

P&G ups sustainable packaging credentials

The packaging is more sustainable because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum, according to P&G, and is 100 per cent recyclable.

By launching this renewable packaging on some of its global beauty brands, P&G said it will “leverage its scale to deliver meaningful environmental improvements”. The pilot will be rolled out globally over the next two years, with the first products expected to be on retail shelves in 2011.


GLOBAL – FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials.
P&G ups sustainable packaging credentials

The packaging is more sustainable because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum, according to P&G, and is 100 per cent recyclable.

By launching this renewable packaging on some of its global beauty brands, P&G said it will “leverage its scale to deliver meaningful environmental improvements”. The pilot will be rolled out globally over the next two years, with the first products expected to be on retail shelves in 2011. Leer más “P&G ups sustainable packaging credentials”

Design / Eco Coke Bottle


Drink Coca-Cola in Bottles
Image by Dominic’s pics via Flickr
A very successful project graduation, the young student Andrew Kim with “Eco Coke Bottle”. The concept is simple: to transform the structure of the cubic bottled drinks, while allowing a significant gain in storage space and efficiency for recycling.

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Posted by Michael Schepis
http://www.visualkontakt.com/

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