5 Quick Tips for Online Branding


A promotional image distributed by Ogilvy & Ma...
Image via Wikipedia

Targeting – Your advertising should appeal to the demographic where you place your ads. Consistent messaging that conveys your the values of your product or service is key to driving recognition or recall for when they’re in a buying mode. Creating top of mind awareness with consistency and repetition can build equity. It’s surprising how often people will think one ad will suffice for all. This isn’t print. You can rotate different creative and run with your best performers. Leer más “5 Quick Tips for Online Branding”

Anuncios

Social Media Advice in 3 Words

Smaller, more digestible ideas are sometimes easier to comprehend. They’re meaning is clear, concise, and to the point.

Borrowing the triplet concept from Dharmesh, I was inspired to come up with 25 triplets that are like social media proverbs which master Kane might even be proud of…


Free Social Media Networking Icons - 154 Orang...
Image by webtreats via Flickr

Smaller, more digestible ideas are sometimes easier to comprehend. They’re meaning is clear, concise, and to the point.

Borrowing the triplet concept from Dharmesh, I was inspired to come up with 25 triplets that are like social media proverbs which master Kane might even be proud of… Leer más “Social Media Advice in 3 Words”

Why Marketers Need SEO

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

“When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting…


A typical search engine results page
Image via Wikipedia

In an interview entitled Common Mistakes of Marketing Creatives and CEOs, Keith Reinhard (Chairman Emeritus of DDB) explains…

When I was growing up in the industry, let me entertain you, let me make you smile, I’m very versatile, it was one way.”

Advertising was this way for decades, and what may have worked for the last 40 years clearly isn’t as effective these days. A shift like this comes as no surprise. Whether its advertising or just about anything, things change.
Reinhard goes on to describe the way things work now by suggesting… Leer más “Why Marketers Need SEO”