PageRank is a precious resource
The real lesson: PageRank is precious. Don’t waste it. You can steer PageRank around, just like you can pour water through pipes. Smart site architecture sends PageRank (authority) where you need it.
You want as much PageRank as possible flowing to your most important pages. The more links you have on every page of your site, the less of this resource you’ll have getting to those pages, and the less you can control it.
Links leak PageRank
If you’re a client, or a 10Things client, you’ve heard me say “you’re leaking pagerank” more than once. Now it should make a little sense. Links ‘leak’ Pagerank – they draw away some of the authority of a page, leaving less authority to ‘flow’ to other linked pages.
So link wisely, and consolidate links whenever possible. For example:
* Say you have a blog, and a monthly archive list on the right-hand side of every page that extends back to 2008. That’s almost 36 links on every page. Instead combine 2008 and 2009 into a single link for each year. Then list all posts for the relevant year on the target page. You just reduced 24 links to 2 links instead. That’s a lot of closed leaks.
So remember: Home page is a bucket. Like water, PageRank is a limited resource. You control the pipes. Be smart about it.