Our Top 5 Weird and Wacky QR Codes



QR codes on top of Cupcakes

QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.

1.  QR Codes on Tombstones…

This is about as strange as it gets. For $10,000 the Japanese company Ishinokoe will sell you a tombstone with a QR code that when scanned can connect family members and visitors to photos and other content about the deceased. Check out the content from this code:

QR code on tomb stone

2.  It’s a bird! It’s a plane! It’s a… QR code?!

This may be the most absurd QR code in existence simply because it’s the most difficult to scan. What were these marketers thinking? You can’t even tell who paid for the absurdity:

Airplane towing QR code

3.  QR Code Crochet Leer más “Our Top 5 Weird and Wacky QR Codes”

QR Code Treasure Hunt Brings Teens to Libraries


QR codes

govtech.com

As a way to teach teens about library resources, the Chesterfield County, Va., public libraries gave them a challenge: Solve problems with the help of quick response (QR) codes.

QR codes are a unique series of patterns that — when scanned with a camera-ready smartphone or mobile device — pull up information such as facts about an object the QR code is attached to.

At the Chesterfield County Public Library, QR codes were deemed a fitting technology to use for teaching teens information about the county libraries.

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“We wanted to try to reach them on their own terms, so we thought about using technology,” said Carolyn Sears, the library services administrator for community services. “… that’s how we got the QR code idea.”

In November, the county libraries tried a two-month program called “iHunt: Crack the CCPL Code.” The program  challenged teens to learn about library resources by completing a digital treasure hunt inside the library.

Librarians strategically placed signs equipped with QR code readers throughout the facility for the teens to find.

Participants started by answering a question about one of the library’s resources. By following the clues in the question, they could find the item the clues led to. They’d also find a sign with a QR code, which when scanned would give them the clues for the second question.

For example, the hunt tasked its participants to locate a specific DVD title. Once participants located the DVD, they’d find a QR code that would help them find the next item in the hunt. Leer más “QR Code Treasure Hunt Brings Teens to Libraries”

Italian QR code stickers bring watermelons into mobile commerce


http://www.qrcodepress.com

watermelon

This quick response barcode fruit label provides consumers with a wealth of information.

Malvasi Agostino, an Italian fruit producer, is adding QR code stickers to its baby watermelons called Cuoredolce, in an effort to provide consumers with more information about the product and encourage them to make more informed decisions.

These barcodes can be scanned with smartphones to discover more about the fruit (…)

The company is based in Poggio Rusco, whichis located in the Mantova, Italy area and produces a number of different watermelon varieties. It is the Cuoredolce baby watermelon that features the new QR code stickers, however. Against the green of the melon’s rind, these black and quite squares are made to stand out quite nicely, hanging below a bright red heart upon which the fruit’s name and the Italian flag are displayed. Leer más “Italian QR code stickers bring watermelons into mobile commerce”

40 códigos QR muy creativos


http://guerrillasmm.visibli.com

Los Códigos QR (Quick Response Code) son el nuevo tipo de código de barras que lleva información que puede ser escaneada por un lector de códigos QR. Suelen tener un diseño mortalmente aburrido, pero gracias a la integración de lectores, los diseñadores ahora son capaces de transformar su aspecto sin sentido en diseños visualmente atractivos como estos que hemos encontrado en Hongkiat:

Angry Birds:

JESS3:


Assorted:


Leer más “40 códigos QR muy creativos”

Are QR codes in your hospital’s clinical future?


By Sara Jackson | fiercemobilehealthcare.com

QR codes have a solid place in hospital marketing and public relations–helping patients to learn about the hospital’s services, get reminders about important appointments, and more.

But now ubiquitous little barcode squares are moving into the clinical side of healthcare. A year-long pilot project in Marin County, Calif., turned the codes into on-the-spot patient information resources for EMTs.

Two emergency response agencies in the county partnered up with Lifesquare, a QR code developer, and distributed QR stickers at local CVS pharmacies. Patients loaded up the codes with their medication lists, which then were embedded on the stickers. Afterward, patients were asked to place the stickers somewhere easily accessible for emergency workers in a crisis–like on a cell phone, for example.

Now EMTs can read the codes in people’s homes on their iPhones, and have an instant list of the patient’s medical conditions, medications and other information, according to a story at ITworld.

“It could benefit so many folks,” Mike Giannini, Marin County Fire Department EMS Battalion Chief, tells ITworld. “The consumer for the piece of mind, us for information at the scene, it’s just a time-saving piece and beyond that it could do so much for health care at a much larger, grander scale if physicians embrace it.” Leer más “Are QR codes in your hospital’s clinical future?”

How to avoid a bad QR code


QR Code Press | http://bit.ly/JvPCqa
QR Code Security

Not all forms of quick response code are friendly, so you need to learn smartphone security.

Though they may be fun to use, scanning a quick response code could put your device at risk, so make sure that you learn a few important tips in smartphone security to help to keep malicious software away.

QR code security is just a matter of a little common sense and well applied paranoia.

Knowing how to avoid a bad QR code can save your device and your privacy, regardless of what operating system it uses, from Android to iOS. The malicious software that is currently out there is designed to attack most of the major devices available.

The problem with QR code security is that it’s impossible to tell where scanning it will lead. Leer más “How to avoid a bad QR code”

With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram


Screen shot 2012-05-10 at 4.29.24 PM

RIP EMPSON | http://techcrunch.com

Three guys from Provo, Utah set out on a mission to make QR codes, those boring pixellated, black-and-white squares come alive — in other words, to extend their functionality by turning them into realworld “like,” “follow,” and “buy” buttons. And it’s been working. In February, Scan announced a seed funding round from Shervin Pishevar, Google Ventures, CRV, Start Fund, Social + Capital, Ludlow Ventures, and more. The company moved their operations from Utah to San Francisco, and is currently sitting at just over 12 million downloads across iOS devices.

How did it become one of the top downloaded QR code scanner in just over a year? Because, beyond the basic scanning functionality offered by a host of iOS and Android apps, Scan offers a variety of services and features that let SMBs and enterprise companies create mobile optimized QR code, NFC, and other tech experiences to let users can QR codes with their phone and immediately “like” products or businesses on Facebook, follow on Twitter, check in on Foursquare, etc. Check out how businesses are using it here.

As Scan is in the business of creating apps that extend the potential application of QR code tech, Scan is today leveraging the buzz around Instagram to let businesses, organizations, etc. build their Instagram user base via QR codes. The new app, appropriately called Scan-to-gram, lets users scan QR codes and instantly follow a company and its employees.

The company has already lined up a bunch of notable Instagrammers to be part of its initial launch, including Warby ParkerZooey DeschanelNikeMarc JacobsGQVevoAudiNat Geo, and the L.A. Lakers — to name a few.

With Instagram’s acquisition by Facebook, the platform is becoming increasingly appealing — beyond what it already had. Brands are excited because it provides early adopter-types and mobile enthusiasts with a simple way to boost their followers, which gives them access to another social media channel and potential branding opportunities.

On top of that… Leer más “With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram”

Briggs & Stratton unveils its new QR code-based operator manuals


QR Code Manualqrcodepress.com

Industry first missing guidebook solution based on mobile technology for ease of finding engine information.

Briggs & Stratton has just launched a new solution involving serialized QR code labels that will provide a first-ever opportunity for individuals to obtain the information in their misplaced operator’s manuals for everything from lawnmowers to snow blowers.

Their hope is to use mobile technology to end the frustration of the missing documents… Leer más “Briggs & Stratton unveils its new QR code-based operator manuals”

Quick Response Code


QR codes are growing popularity as a result of their flexibility, data capacity and the explosion in the number of smart phones available
By John R Joyce, Ph.D
http://www.scientificcomputing.comThe Quick Response Code was created by Denso-Wave Incorporated,1 a subsidiary of Toyota, in 1994 and is a two-dimensional bar code. I mention it because it has rapidly become one of the most commonly publicly used matrix codes, though you might be more familiar with it under the Denso-Wave trademark of QR Code. If you were in attendance at Pittcon 2012, despite a tweet from someone saying that they hadn’t seen a QR code anywhere, you will no doubt have noticed that they were everywhere! You could find them on everything; including business cards, programs, part of exhibit booths, and even printed on T-shirts.This growing popularity is a result of their flexibility, data capacity and the explosion in the number of smart phones available. While the use of QR codes in the United States has grown rapidly, we are well behind their use in Japan, where it is found everywhere, with places such as the Netherlands and South Korea only a little behind.

QR codes come in a variety of versions with different data capacities, but always appear in a square pattern containing a number of fixed data elements. These are illustrated in th embedded Wikipedia graphic in Figure 1.2Because of the encoding used, the capacity for a given version varies with the specific data to be stored in it. For example, Version 1 consists of a 21 by 21 matrix and can hold between 10 and 25 characters. Version 4 consists of a 33 by 33 matrix and can hold between 67 and 114 characters. By the time you reach Version 40, with a 177 by 177 matrix, the code can contain between 1852 to 4296 characters. If you are only encoding numbers, instead of alpha-numeric characters, the maximum number of digits that can be encoded rises to 7,089. This gives you the ability to encode a great deal of information, but the numbers above only tell part of the story.

Customized QR Code from 360i
Figure 2: Customized QR Code from 360i

Using Reed–Solomon error correction, damaged codes still can be read. How much damage can be absorbed depends on the level of error correction used. For example, Level L error correction allows seven percent of the code words to be restored, while Level H error correction allows 30 percent of the code words to be restored.

However, this code restoration capability does come at a price. For code restoration to work, redundant data must be included in the code, meaning that fewer data characters can be encoded. The bottom line is that how much you can actually store in this code, as with so many things in life, is a trade-off. The full description of version 2 of this code can be found in standard ISO/IEC 18004:2006.3 Leer más “Quick Response Code”

Going coin hunting with McDonald’s

Each QR code could be scanned once a day and only four codes could be collected each day. Customers had to collect a minimum of ten coins to redeem a menu item. The messages were generally good at driving sales. However, studies showed that customers don’t buy into the programme because of brand relation – they do it because it is cheap and convenient. With the increased competitive situation in Denmark it was clear that McDonald’s had to differentiate its communication in its value range – otherwise they would be an easy target for price-orientated attacks, from among others, Burger King.

Reacting and reaching out – on multiple platforms
As the target audience was moving away from traditional platforms, in favour of digital media, McDonald’s had to react and evolve in to a brand that could connect and engage on multiple platforms instead of just pushing messages. The first step was initialised in October 2010, with the creation of a Facebook page. With the foundation for interaction established – McDonald’s had to build on top of this, ensuring a strong relationship with its consumers and build engagement.

In order to build differentiation into the value programme it established a brand connection – and not just a ‘price connection.’ At the same time it aimed to maintain the perception of the programme so that its customer’s perception of the price remained the same, otherwise it would risk losing sales to its competitors.


 

bizcommunity.com

COPENHAGEN, DENMARK: McDonald’s had been communicating its value programme ‘Coinoffers’ via mainly TV, radio and out-of-home posters to teenagers and young adults for many years. ‘Coinoffers’ was a campaign that revolved around a smartphone app for iPhone and Android that scanned custom QR codes around the country.

click to enlarge

Each QR code could be scanned once a day and only four codes could be collected each day. Customers had to collect a minimum of ten coins to redeem a menu item. The messages were generally good at driving sales. However, studies showed that customers don’t buy into the programme because of brand relation – they do it because it is cheap and convenient. With the increased competitive situation in Denmark it was clear that McDonald’s had to differentiate its communication in its value range – otherwise they would be an easy target for price-orientated attacks, from among others, Burger King.

Reacting and reaching out – on multiple platforms
As the target audience was moving away from traditional platforms, in favour of digital media, McDonald’s had to react and evolve in to a brand that could connect and engage on multiple platforms instead of just pushing messages. The first step was initialised in October 2010, with the creation of a Facebook page. With the foundation for interaction established – McDonald’s had to build on top of this, ensuring a strong relationship with its consumers and build engagement.

In order to build differentiation into the value programme it established a brand connection – and not just a ‘price connection.’ At the same time it aimed to maintain the perception of the programme so that its customer’s perception of the price remained the same, otherwise it would risk losing sales to its competitors.
Leer más “Going coin hunting with McDonald’s”

25 Unmissable Social Media Articles Worth Reading This Weekend

The future of paywalls, memberships and advertising and why the writing on the wall is starting to appear.
The end of RIM & Blackberry as we know it.
If you think ‘Social’ Means Viral, you’ve got it all wrong.
The managing director of Microsoft Research Cambridge, Andrew Blake, talks about Kinect and the future of computer interfaces.
Five reasons the new iPad has finally won me back.
And speaking of iPads, how much do you about yours? This video will teach you a few tips and tricks that you may not have known about the tablet.


 

simplyzesty.com
Every week, we have a look at some of the biggest social media stories that are out there, sift through the thousands of articles on offer and bring you 25 stories that you simply have to read.

These are never breaking news stories but rather some of the deepest thinkers and smartest minds from the world of technology and social media, offering their thoughts and views regarding the biggest stories of the week.

You won’t make it through them all in one sitting but it’ll bring you up to speed with this week’s happenings. So just sit back, grab a coffee and enjoy.

Want to get users hooked on your product? Start driving them crazy!
Why achieving a viral success online doesn’t necessarily mean you’ll earn something from it.
How Google’s organic links have lost value.
How Chicago is beating Silicon Valley at the start up game.
Making a web film/show and want to know the different services that allow it to earn revenue. Then this guide to ad-free distribution resources will help.

Leer más “25 Unmissable Social Media Articles Worth Reading This Weekend”

10 ejemplos de campañas desastrosas con códigos QR


 

marketingdirecto.com

Los códigos QR se reproducen hoy en día como setas. Es difícil no toparse con alguno de estos crípticos dibujos en blanco y negro a lo largo del día. Sin lugar a dudas, los códigos QR son una excelente plataforma demarketing para las empresas, pero algunas se muestran más bien torpes con esta novedosa fórmula promocional. Para demostrarlo, Creative Guerrilla Marketing recoge a continuación algunos desastres cometidos en acciones publicitarias con códigos QR:

1. El código QR “para hormigas”


Antes de lanzar una campaña con códigos QR hay que asegurarse de que el código es lo suficientemente grande como para poder escanearlo.

2. El código QR emplazado en el lugar equivocado

El código QR debe emplazarse en un lugar que atraiga al público objetivo de la marca.

3. El código QR emplazado en una web móvil

Si para escanear un código QR se necesita un smartphone, ¿qué sentido tiene emplazarlo en una web móvil?

4. El código QR sin fundamento Leer más “10 ejemplos de campañas desastrosas con códigos QR”

La historia del primer tatuaje random con código QR > Conectados| El blog de Genes Interactive


Via Scoop.ithuman being in – perfección

El código QR es una de las herramientas que más ha crecido alrededor del mundo, relacionando un espacio offline con uno online a través de un smartphone que cargue la información.

Via genesconectados.com

 

55 generadores en línea de código QR


Hector Russo | http://geeksroom.com

A medida que pasa el tiempo los códigos QR se van haciendo más y más populares.  Es cosa de todos los días, la gente los escanea en línea, en publicaciones impresas y en muchos otros sitios, ya que existen escáners para cualquier plataforma de móviles con cámara.  Una forma muy fácil de obtener información y dependiendo de la aplicación,  podemos guardar esos datos, ordenarlos y muchas otras cosas más.

Pero les hago una pregunta ¿ustedes tienen SU código QR?

Si no lo tienen, pueden crearlo pues son muy prácticos como por ejemplo para intercambiar su información con otras personas, en lugar de andar llevando un tarjeta de presentación (business card).  También lo pueden aplicar en muchos otros elementos para promocionar un evento, un blog, un producto.

El código QR lo pueden generar con cualquiera de sus datos como por ejemplo nombre, dirección, email, sitio web y muchos otros más.   Además no es ninguna ciencia, hoy en día cualquier persona puede generar su código, aún sin tener ninguna experiencia y no es necesario instalar software en su sistema, ya que existen muchos servicios gratuitos en línea, que ofrecen la posibilidad de generar código QR.

Aquí tienen una lista que llevé a cabo con 55 aplicaciones en línea para generar código QR.  Algunos son muy simples y otros más avanzados, con más opciones.

  1. 2D Code Me
  2. AC QR Code
  3. Azonmedia
  4. Batch QR Code
  5. BeQRious
  6. Bee Tagg
  7. Bosq web
  8. ConnectMe QR
  9. Create-A-Code
  10. Delivr Leer más “55 generadores en línea de código QR”

The continual abuse of QR codes must stop | (I’dont think about mentioned down), gabrielcatalano

Marketers are abusing quick response (QR) codes left, right and centre. Examples are rife: take QR codes in the London Underground, where people have no 3G or Wi-Fi signal, or worse still, QR codes on gravestones, scarves (inane), or on billboards that no one can actually scan without climbing over a motorway. These are all examples of marketers fundamentally misunderstanding consumer behaviour.

The #QRFail in the London Underground mentioned above should not be confused with the dazzling use of QR in Seoul’s underground train platforms where Tesco put virtual shop shelves along the passenger platforms for busy consumers to shop using smart phones. The difference between Seoul and London is that consumers in the former had ubiquitous Wi-Fi access in the underground, where in the latter they were stranded without connection.


Version 1 QR code example

http://www.wired.co.uk
This is a guest post by Deaglan MacFarland, a Digital Strategic Planner at multi-channel communications agency The Blue Hive. You can follow MacFarland on Twitter @DMacFarland

Marketers are abusing quick response (QR) codes left, right and centre. Examples are rife: take QR codes in the London Underground, where people have no 3G or Wi-Fi signal, or worse still, QR codes on gravestonesscarves (inane), or on billboards that no one can actually scan without climbing over a motorway. These are all examples of marketers fundamentally misunderstanding consumer behaviour.

The #QRFail in the London Underground mentioned above should not be confused with the dazzling use of QR in Seoul‘s underground train platforms where Tesco put virtual shop shelves along the passenger platforms for busy consumers to shop using smart phones. The difference between Seoul and London is that consumers in the former had ubiquitous Wi-Fi access in the underground, where in the latter they were stranded without connection. Leer más “The continual abuse of QR codes must stop | (I’dont think about mentioned down), gabrielcatalano”