What People Do on Your Site and Why – thnkz to @TheGrok


In the most general scheme of categorization, we’ve learned that each of the millions of different personalities falls into one of four main groups, which my brother and I labeled in 2001 in our book “Persuasive Online Copywriting” as Driver, Amiable, Expressive, and Analytical, and later renamed them to:

  • Competitive. Fast-paced decision-making, logically oriented
  • Spontaneous. Fast-paced decision-making, emotionally oriented
  • Humanistic. Slow-paced decision-making, emotionally oriented
  • Methodical. Slow-paced decision-making, logically oriented

It doesn’t really matter what you call them. The thing is, you need to become intimately acquainted with these personalities. They are your website’s visitors. And once you know who they are, you have the inside track on how you shape your design and writing to persuade them most effectively.

At the most fundamental level, all people are motivated by a single, critical question: what’s in it for me (WIIFM)? Their dominant personality types strongly influence how they ask that question, perceive value, and consciously – or more typically, subconsciously – approach a decision-making task.

You can certainly see this behavior when you listen to people during usability tests. In fact, check out this video for people searching for “black diamonds.” Listen to their choice of words, how certain things make them feel, and what moves them forward or causes them to stumble.


Usability pundit Jakob Nielsen shared the results of an eye-tracking study he performed in 2007 on the U.S. Census Bureau’s home page. He uses gaze plots to describe four main types of visitor behavior: “search-dominant,” “navigation-dominant,” “tool-dominant,” and “successful.” If you were to look at these four types of behavior through the lens of the personality types you would naturally see beyond what people gazed at and clicked on, and into why they acted the way they did. It’s a natural preference.

What color is Tuesday? Exploring synesthesia – @cytowic Richard E. Cytowic


How does one experience synesthesia — the neurological trait that combines two or more senses?

Synesthetes may taste the number 9 or attach a color to each day of the week. Richard E. Cytowic explains the fascinating world of entangled senses and why we may all have just a touch of synesthesia.

Lesson by Richard E. Cytowic, animation by TED-Ed.

Top Six Components of a Creative Climate | innovationmanagement.se


Are you thinking about ways to transform your workplace into an environment more conducive to innovation? This article takes a closer look at six components of creative climates that have shown to be significant at facilitating creativity according to new research.

This article will continue investigating creative climates with the goal of identifying the most substantial components that facilitates creativity.

What is a creative climate?

A climate can be seen as various aspects of the psychological atmosphere in a team and the surrounding organizational environment. The climate often conveys expectations about which behaviors and attitudes that are acceptable. In the creativity research field there has been many attempts to conceptualize the idea of a ‘creative’ climate – i.e. such a climate that facilitates outcomes that are creative. Examples of such conceptualizations are the Team Climate Inventory by Anderson & West (1996), the Creative Climate Questionnaire by Ekvall (1996) and the KEYS by Amabile et al. (1996).

Many components of a creative climate have been proposed during the years. Some examples are the degree of individual freedom, psychological safety, support and positive relationships among team members, vision provided by supervisors, creative encouragement, mission clarity, available resources, and even joy (Denti, 2011).

The search for significant components of a creative climate

For this article I want to highlight six components of a creative climate that have been shown to be among the most salient in predicting creative and innovative outcomes. To identify these components, I have scrutinized two recent meta-analytic studies on factors that influence creativity and innovation (Hülsheger, Anderson & Salgado, 2009, and Hunter, Bedell & Mumford, 2007). Meta analytic studies have the best ability to detect effects across multiple settings since they combine the results from a large amount of studies¹. The factors are presented in no particular order…   Leer más “Top Six Components of a Creative Climate | innovationmanagement.se”

Workplace Personality Conflicts: Seek Results Not Revenge | Kate Nasser

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Differing views fuel success; tugs-of-war in personality differences stifle it. How well are your teams doing?

Workplace Personality Conflicts: Seek Results Not Revenge
The evil of isolation from distance or differences undermines the true potential of a team. Tugs-of-war over personality styles stifle the very instrument of success — communication. Leaders who realize the power of inspiring and coaching employees through personality conflicts, also realize great results and organizational success.

They untie this knot and replace the battles and tugs-of-war with a professional people-skills approach. These keaders address:

Who does the adapting? Everyone. When employees approach you with issues of communication style differences, coach all to adapt to reach great results.

Which personality type produces the best results in business? None of them. Business is complex involving people with different occupational views. These people have different personality and communication styles. It is the successful fusion of natural talents that delivers results.

What is the difference between a tug-of-war and a lively disagreement of ideas? Tugs-of-war are not productive. Active discussions of differing views are. Tugs-of-war strive to maintain position to win. Active discussions explore and adapt to achieve a shared success. Teams and organizations succeed when employees adapt to and work with different communication styles not battle over which communication style is right! Strive to be excellent, not right.

The Questions That Transform Leer más “Workplace Personality Conflicts: Seek Results Not Revenge | Kate Nasser”

The Thinking Mindset vs. The Doing Mindset: Pick One (And Only One)

by Art Markman | http://99u.com

Ilustration: Oscar Ramos Orozco
You’ll find that some days, the ideas come fast and furious. The days when you just want to sit at your desk, stare up at the sky and just let your mind wander.Other days, though, you really want to get moving. You’re antsy and you can’t really focus on any one thought. Instead, you are most efficient if you are getting things done.

It is no coincidence that the motivation to think and the motivation to act seem to strike us at different times. Research by psychologists Arie Kruglanski, Tory Higgins, and their colleagues suggests that we have two complementary motivational systems: the “thinking” system and the “doing” system – and we’re generally only capable of using one at a time.Think about how you best generate new ideas. Often, you “brainstorm” or try to come up with as many ideas as possible. That is called diverging and requires our thinking system. At other times, you need to evaluate those ideas and figure out which ones are best. That is called converging, and it requires the activation of the doing system.

We have a ‘thinking’ system and a ‘doing’ system – and we’re generally only capable of using one at a time. 

Managing your mindset can help you optimize your thinking when you are trying to be creative. Here are a few suggestions for influencing your motivational state. These suggestions can be effective either for you as an individual or when you are working in a group.Get some distance.

Physical and mental distance influence the way you think about things. When you are near to something, you think about it specifically, and you focus on the ways that you can interact with it. Being close to your work engages the doing system. When you are far from it, you think about it more conceptually. Distance engages the thinking system.

Your workplace environment is strongly associated with getting things done. In order to engage a thinking mindset, spend time working in another place. Change your environment, and you will change the way you think.

Stand up and move.

The modern workplace revolves around sitting. Most people have a primary workspace that involves a chair in front of a desk or table. This posture is great, because it allows us to work for long periods of time without causing bodily fatigue.

Change your environment, and you will change the way you think.

Additionally, the seated posture does not support many complex actions, so it reinforces the activation of a thinking mindset, especially thanks to years of schooling.

If you need to jumpstart your doing motivation, get moving. Stand up. Walk around your workspace. Put your ideas on sheets of paper and physically separate them in your space. Walk over to each idea and evaluate it separately. By getting up and moving, you shift yourself from a mode of deliberation to one of selection. Leer más “The Thinking Mindset vs. The Doing Mindset: Pick One (And Only One)”

3 Sure-Fire Ways to Generate New and Great Ideas | via pickthebrain.com


Do you want new and great ideas?

The kind that makes people

  • Smile in wonder and possibility after you introduce it
  • Question why they don’t ask for your opinion more often
  • Recognize how intelligent, creative and brilliant you really are

If you’re nodding your head, I have a question for you:

What’s the problem?

Why aren’t you coming up with awesome ideas?

Why do you have trouble coming up with even good ideas?

It’s probably because you believe that great ideas are reserved for a lucky few.

I have some good news and bad news for you.

First, the bad (that’s the way I prefer it): To have new and great ideas require work. The belief that an excellent idea just pops into your head in an AHA! moment is wrong. Eureka, like overnight success, takes time.

Now the good: It is possible for anyone to generate great ideas. Stop thinking that you can’t be creative and realize that you just don’t know how. You have all the resources you need to create awesome ideas and lucky for you, this article will show you how to do it.

Broaden Your Horizons… Leer más “3 Sure-Fire Ways to Generate New and Great Ideas | via pickthebrain.com”

25 sitios inspirados en el rosa

Existen sitios inspirados en el verde,púrpurablanco y negro… Cada uno busca la inspiración en un determinado color. El rosa es un color muy bonito, moderno, que refleja un atractivo y rebeldía en los sitios web que muy pocos colores pueden conseguir. Si estás buscando un color atractivo y original para tu diseño, seguramente esta lista de 25 sitios web inspiradosen el rosa te ayudarán:

MailChimp 5.3








Digital Devotion


We Shoot Bottles




Solid Giant


Leer más “25 sitios inspirados en el rosa”