Social Media Tools in Open Innovation Efforts

Companies have begun using social media tools in order to further build their networks and engage with their innovation stakeholders.

This creates what we can call touch points – situations in which a person or company interact with their current and/or future stakeholders.

Here are a few touch point examples:

• GE has an app for their Ecomagination challenge, which gives them an additional touch point that interacts nicely with their website for the challenge.

• Chris Thoen @cthoen is an active twitter on P&G’s open innovation efforts and others things related to innovation. This can help Thoen and P&G build an innovation leadership position as the innovation community appreciates efforts to distribute knowledge and insights.

However, Twitter is just one touch point in order to reach such a position. Other touch points could include a blog or a LinkedIn group focused on P&G’s corporate innovation capabilities.

• Whirlpool recently launched such a group on LinkedIn.


Companies have begun using social media tools in order to further build their networks and engage with their innovation stakeholders.

This creates what we can call touch points – situations in which a person or company interact with their current and/or future stakeholders.

Here are a few touch point examples:

• GE has an app for their Ecomagination challenge, which gives them an additional touch point that interacts nicely with their website for the challenge.

• Chris Thoen @cthoen is an active twitter on P&G’s open innovation efforts and others things related to innovation. This can help Thoen and P&G build an innovation leadership position as the innovation community appreciates efforts to distribute knowledge and insights.

However, Twitter is just one touch point in order to reach such a position. Other touch points could include a blog or a LinkedIn group focused on P&G’s corporate innovation capabilities.

• Whirlpool recently launched such a group on LinkedIn.

• Through their Intuit Collaboratory website, Intuit – among other things – announces events in which they interact physically which startups. At their latest event in August, we saw lots of tweets and although they did not deliver much learning, it was still nice to see how they have begun using Twitter.

• Psion experiments with Twitter Chats in which they share insights on their open innovation efforts. Leer más “Social Media Tools in Open Innovation Efforts”

Control the Content: Open Innovation Dilemma

During my work with Psion on their open innovation initiatives, I noticed an interesting and perhaps troublesome development on their Ingenuity Working site.

The issue is about the content on their site and to which level a company should control this content. Last week, two of the most popular discussions on Ingenuity Working had titles such as Soccer World Cup and Show Me Your Pets.


During my work with Psion on their open innovation initiatives, I noticed an interesting and perhaps troublesome development on their Ingenuity Working site.

The issue is about the content on their site and to which level a company should control this content. Last week, two of the most popular discussions on Ingenuity Working had titles such as Soccer World Cup and Show Me Your Pets. Leer más “Control the Content: Open Innovation Dilemma”