Andy Lippman and Grace Woo
VR Codes are dynamic data invisibly hidden in television and graphic displays. They allow the display to present simultaneously visual information in an unimpeded way, and real-time data to a camera. Our intention is to make social displays that many can use at once; using VR codes, users can draw data from a display and control its use on a mobile device. We think of VR Codes as analogous to QR codes for video, and envision a future where every display in the environment contains latent information embedded in VR codes.
Testing landing pages can be a lot of fun. Especially when you are able to quickly see results, analyze your data and launch new test waves quickly and easily. It’s addicting to launch an experience and see how it’s performing in real-time.
But it’s easy to get so wrapped up in the real-time nature of testing that you forget to stop, slow down and be methodical. We’ve blogged about this recently with our 12-point landing page testing process and awesome format for documenting test plans.
Sometimes even in the when you know the right process to follow, you need a little cold water on your face before you make a wrong turn. Here are 4 quick tips to remember next time you are in the heady, giddy phase of a landing page test. Just a little dose of testing reality:
1. Don’t call the test too soon.
2. Don’t despair.
3. Be ready to be wrong, be ready to be right.
- Trust your landing page testing tool, sit back and let it calculate statistical confidence for you. You want to be sure of the results, and results can change before statistical confidence is reached.
- Many marketers who are just getting started launch a test with no result, throw up their arms, declare testing doesn’t work and stop testing. Don’t be that marketer. Stick with it, and you will get results.
- Be the marketer who avoids getting dogmatic about what will and won’t work, and instead be the one who says, “I don’t know, let’s test it”.
- While launching some big new feature or redesign on your site is all risk (you won’t know how it works until you launch it!), taking a simple layout/content/design test live is pure experimentation—little risk, and lots of opportunity for reward
Right away, “Own The Moment” became the project’s mantra. The team believed that the person who controlled the jukebox music for an entire bar or restaurant was made a star for those minutes that his or her song played — he or she owned that moment. As Creative Director Sean Rhodes put it, “That concept of giving something of yourself and contributing to that night and then that device experience, the Virtuo, enabling that – it helped inspire us and govern the interactions we were trying to set forth.”
To learn more about the project, check out this new case study video below.
Full story http://designmind.frogdesign.com
(Abstract… full article +INFO Creative Bloq )
A style guide shouldn’t read like the work of a control freak, but nor should it be vague and ambiguous. Paul Wyatt explains how to strike the right balance.
Here are (some of the best) tips for ensuring your style guide does the job right in ensuring others do it right.
It doesn’t have to be perfect
Full article +INFO 🙂
Concentrate on the visible
Full article +INFO 🙂
Work with a copywriter
Full article +INFO 🙂
Create art-worked examples
Helping students become quality Tutorial Designers has been on my mind and agenda lately. The reasons are plentiful, from the train of thought “if you can teach it, you know it”, being a vital skill in the 21st century, Alan November’s work “Who owns the Learning?”/ “Digital Learning Farm” to tutorials being an important piece in the self-motivated and self-directed learning of our times.
Para trabajar de forma profesional en un proyecto, muchas veces necesitamos algo más que una lista de tareas, y es el momento de buscar una solución en software, tanto si es un trabajo que vamos a llevar a cabo solos como si hay otras personas en el equipo. Si los clientes son varios, entonces ya es imprescindible encontrar algún buen programa de gestión de proyectos, estable pero también flexible. Los programas desoftware libre son ideales porque además de ser potentes, cuentan detrás con una comunidad de desarrolladores y pueden hacernos ahorrar bastante en costos.
I like this tool, it’s free, easy to use and without advertiser banner. Even if you’re not a computer genius, you can use it. Try it, you’ll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture. Leer más “Timeline Cover Maker | Custom Facebook Banner/Background”