How to Improve Workflow in a Multi-Author WordPress Blog | @ProBlogger


 

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This guest post is by Syed Balkhi of WPBeginner.

Running a multi-author blog can become a hassle, especially if you do not have a dedicated content manager for your site.Having run several multi-author blogs myself, I understand the issues you face and decisions you have to make.

If you’re running a multi-author blog, you may have asked yourself questions like, should I give the writer access to my WordPress dashboard? Is it secure? How do I monitor their activities to see they aren’t messing up my website? How do I improve my workflow?

In this article, I will share my personal experience in managing a collaborative WordPress site safely and effectively.

The “t” in “team” is also for “trust”

If you want to improve your workflow, then you will have to give your writers access to your WordPress dashboard. Otherwise, you will find yourself copying and pasting a lot of elements from a Word Document into your WordPress dashboard, attaching images, adding styling elements, and so on.

Fortunately, WordPress comes with numerous user roles with various permission levels.

user capability

If you look at the charts above, the two permission levels that make the most sense for multi-author blogs are Contributor and Author.

The biggest issue with Contributors is that they can’t attach images because they do not have the ability to upload files. Since you want your authors to have the ability to upload and attach images to their articles, you will want to give them Author-level permissions.

The big issue with that is that it gives them the ability to publish posts, delete posts, edit published posts, and so on. While I trust all of my authors, I don’t want things to go live without going through an editorial review. So I don’t want them to have this capability.

The good thing about WordPress is that there is a plugin for just about everything. You can use a popular plugin called Members to modify the capabilities of the Author role. Once you install the plugin, go to Users > Roles and modify the Author role. Your final permissions settings should look something like this:

The roles editor

As you notice, the only abilities we’ve given Authors here are editing posts, reading posts, and uploading files.

Security and monitoring Leer más “How to Improve Workflow in a Multi-Author WordPress Blog | @ProBlogger”

4 Post Headlines that are Guaranteed to Get Readers Excited

This is a guest post by Gregory Ciotti.

So, your content marketing and blogging efforts are falling flat on their face, are they? Your posts must be terrible. They aren’t getting shared or read by anyone, so they must be garbage…

Or maybe you just don’t know how to catch people’s attention.

When it comes to creating highly popular, viral posts for marketing and blog promotion purposes, we all know that the cornerstone is amazing content and excellent information. We also all know the importance of getting traffic to our blogs in order to convert people over to subscribers and potential customers. That’s nothing new.

Image copyright Andres Rodriguez – Fotolia.com

But did you know that there are four ways to change your posts on-site to further fuel the viral fire?
Most likely, you are already writing awesome posts, and the only reason that they aren’t getting read is because nobody is enticed enough to click through.

Without a single additional guest post or traffic generating method, you can increase the virility of your blogs posts and content marketing efforts with the simplest of changes: what you name them.


http://www.problogger.net

This is a guest post by Gregory Ciotti.

So, your content marketing and blogging efforts are falling flat on their face, are they? Your posts must be terrible. They aren’t getting shared or read by anyone, so they must be garbage…

Or maybe you just don’t know how to catch people’s attention.

When it comes to creating highly popular, viral posts for marketing and blog promotion purposes, we all know that the cornerstone is amazing content and excellent information. We also all know the importance of getting traffic to our blogs in order to convert people over to subscribers and potential customers. That’s nothing new.

Excited readerImage copyright Andres Rodriguez – Fotolia.com

But did you know that there are four ways to change your posts on-site to further fuel the viral fire?Most likely, you are already writing awesome posts, and the only reason that they aren’t getting read is because nobody is enticed enough to click through.

Without a single additional guest post or traffic generating method, you can increase the virility of your blogs posts and content marketing efforts with the simplest of changes: what you name them.

Creating headlines that nobody can resist

The biggest change you can make on-site to get your posts to go viral is to make sure people are actually clicking on them.

That sounds basic, but so few bloggers and content marketers pay close attention to post titles when, in reality, it can be the most important part of the post … at least when it comes to getting people to read it.

Your headline is your first impression, and if you don’t get it right, people are going to pass over even the most excellent of content—all because you lost them at the start. As a blogger or an entrepreneur, it is time for you to stop letting that happen.

So what are the four best ways to structure your titles to ensure your posts go viral?

1. The “intrigue” style headline

This is the headline that makes people do a double take when they read it. That makes them wonder, “What is this guy/gal talking about? How can that even be possible?”

Intrigue is one of the most effective ways of creating a viral post.

Imagine this… Leer más “4 Post Headlines that are Guaranteed to Get Readers Excited”

13 Ways for Bloggers to Make Money with Advertising

Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions.

3. Cost Per Acquisition (CPA)


Recently, I posted my “How bloggers make money MindMap” on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary:

1. Ad networks

These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia). They can probably fit in some of the other categories as well, as they use different models to deliver their ads.

2. Cost Per Impression (CMP)

This is where you sell space for an ad and get paid based upon how many times it loads. Usually you get paid per 1000 impressions of the ad. The rate varies a lot, depending upon topic. There are lots of very low, “remnant” ad networks out there that pay you a pittance per impression, but if you have a higher value niche you can get better money. I’ve been paid up to $40 per 1000 impressions. Leer más “13 Ways for Bloggers to Make Money with Advertising”

Social Media Vs. SEO

As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO.

This post will probably generate controversy. There are an army of people out there who make a living selling SEO products and services. To use an old adage, when you only tool is a hammer, every problem is a nail. To them, SEO is the beginning and end of traffic generation.

To be sure, search engines do drive a lot of traffic, however, with the increasing pollution of search engines with content farms, Google’s love of big brands/big media, and the increasing amount of work required to rank for ever longer keywords, SEO is no longer worth the effort for most bloggers.
The power of brands

Google loves brands. The reasoning behind this actually makes some sense. An easy solution to the problem of spam websites was for Google to give extra authority to sites that have large, established brands. This doesn’t bode well for bloggers, however.

To given you an example of how much authority brands are given, several months ago I conducted an experiment. I had an article that I had done some link building on. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties). I had an opportunity to put some content on the website of a very large media brand. I put that article, word for word, on their site to see how they would rank for the exact same keyword. Within an hour, they were ranked at #4, just behind my original article. In a day, they were ranked above me, even though the same content had been on my site for months and I had gone through the effort to do link building.

I realize there is a new content bonus that Google will give articles for a while, but the fact they were able to rank so high, so quickly, even against a previously indexed article with links, shows just how much the deck is stacked against blogs. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. If they could, there would be no spam.

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be.


Original post
http://www.problogger.net/archives/2010/11/08/why-social-media-is-a-better-investment-than-seo/
ProBlogger – Make Money Online ProBlogger Blog Tips

This guest post is by Gary Arndt of Everything-Everywhere.com

As a blogger, you probably do not have the luxury of having a staff of people to work for you. As such, your time is very valuable and you need to spend it where it will do the most good. We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media.

My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO.

This post will probably generate controversy. There are an army of people out there who make a living selling SEO products and services. To use an old adage, when you only tool is a hammer, every problem is a nail. To them, SEO is the beginning and end of traffic generation.

To be sure, search engines do drive a lot of traffic, however, with the increasing pollution of search engines with content farms, Google’s love of big brands/big media, and the increasing amount of work required to rank for ever longer keywords, SEO is no longer worth the effort for most bloggers.

The power of brands

Google loves brands. The reasoning behind this actually makes some sense. An easy solution to the problem of spam websites was for Google to give extra authority to sites that have large, established brands. This doesn’t bode well for bloggers, however.

To given you an example of how much authority brands are given, several months ago I conducted an experiment. I had an article that I had done some link building on. After several months the article ranked #3 for the keyword I was targeting (behind two large media properties). I had an opportunity to put some content on the website of a very large media brand. I put that article, word for word, on their site to see how they would rank for the exact same keyword. Within an hour, they were ranked at #4, just behind my original article. In a day, they were ranked above me, even though the same content had been on my site for months and I had gone through the effort to do link building.

I realize there is a new content bonus that Google will give articles for a while, but the fact they were able to rank so high, so quickly, even against a previously indexed article with links, shows just how much the deck is stacked against blogs. Google can’t easily tell the difference a legitimate blog from a made for Adsense spam site. If they could, there would be no spam.

If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition. However, if you are in a niche with a large traditional media presence (like travel, politics, news, sports, or food) you might see on a regular basis how difficult it can be. Leer más “Social Media Vs. SEO”

Transcription of – The Five C’s of Blogging: Reflections on 8 Years of Blogging

Today as you, as this video goes up on ProBlogger, it’s the six year birthday of ProBlogger. Naomi Dunford emailed me last week to remind me of the birthday. I think she started blogging on my third birthday, so she remembers it every year. She reminded me of it and offered to put a guest post up on that day, a birthday post which will go up later today.

I wanted to take a few moments out today to reflect upon the six years of ProBlogger and the almost eight years that I’ve been blogging. I started in 2002, and I wanted to reflect on some of the lessons that I’ve learned and particularly how I’d go about it if I was starting out again today.

Whilst what I’m going to share today isn’t really rocket science, I think it’s good to be reminded of these things, whether we’re new bloggers or older bloggers because whilst we often know this stuff, we don’t actually always do it – and I find myself in that category as well.

If I was to start out again today, there’d be three or four different things that I would be focusing upon.
1. Content… [Más…]

The first one is content. Now, that’s a bit of a no-brainer in many ways. Of course you’d be focusing upon content as a blogger, a blogs not a blog really without some kind of content whether that be video or text or audio or images.

But really, your blog’s success hangs upon what you put up on to it.

As I’ve said many times on ProBloggers over the years, if it’s not enhancing someone’s life in some way, the chances are, they’re not going to come back again. That enhancement of their lives, solving problems, meeting needs in some way could be a big thing. It could be helping them to be a better Dad or a Mum, or helping them to learn something that will help their career.

It could be big things like that, or it could be small things. Giving them a chuckle, giving them a laugh. Helping them to know that they’re not the only person with a problem. Giving them a sense of community, a place for them to connect with other people. These are problems that you can be solving with your content. Your content needs to be useful in some way. And really I guess a lot of what I would be doing if I was starting out again today, is identifying the problems that people have, needs that they have and trying to work out how I can develop content that is meeting those needs on a daily basis. Just putting content on a blog that doesn’t really mean anything, that doesn’t actually help someone in some way, it’s kind of empty, and as a result, most blogs that do that don’t really reach the heights that they could.
2. Community

The second thing that I’d be putting a lot of time into and I guess I did this particularly in the early days of my first blogs was community.

Helping people who come across your blog to feel like they’re being noticed, feel like they’re being heard, and giving them opportunities to meet other readers of your blog. It’s just such a vitally important thing.

People don’t go online just to consume content any more. They’re actually going online to belong and we’re seeing this with the rise of Facebook and Twitter and social media. The popularity for many years now of forums and chat, and all this web stuff that we’re seeing, it’s all about community, it’s all about belonging.

This is what attracted me to blogs in the first place, is that one, they would give me a voice, but two, they would enable me to connect with real people who shared my passions and interests in life. And yeah, so I guess, starting out again today and even tomorrow as I continue with my blogging, community is something that really I think needs to be a priority for us.

Taking notice of your readers, valuing your read


http://www.problogger.net
by Darren Rowse

I’ve had this video transcribed below for those who prefer to get it that way. The transcription provided by The Transcription People.

Today as you, as this video goes up on ProBlogger, it’s the six year birthday of ProBlogger. Naomi Dunford emailed me last week to remind me of the birthday. I think she started blogging on my third birthday, so she remembers it every year. She reminded me of it and offered to put a guest post up on that day, a birthday post which will go up later today.

I wanted to take a few moments out today to reflect upon the six years of ProBlogger and the almost eight years that I’ve been blogging. I started in 2002, and I wanted to reflect on some of the lessons that I’ve learned and particularly how I’d go about it if I was starting out again today.

Whilst what I’m going to share today isn’t really rocket science, I think it’s good to be reminded of these things, whether we’re new bloggers or older bloggers because whilst we often know this stuff, we don’t actually always do it – and I find myself in that category as well.

If I was to start out again today, there’d be three or four different things that I would be focusing upon.

1. Content… Leer más “Transcription of – The Five C’s of Blogging: Reflections on 8 Years of Blogging”

Behind the Scenes of FreelanceSwitch with Collis!

Here at Envato we’re pretty famous for building a lot of successful blogs, like this one! We’ve done quite a few now, so last year I decided other people might find our techniques and systems useful. Today I’m really happy to announce my new book How to Build a Successful Blog Business which is a step by step guide to doing what we do, and it comes packed with case studies for our blogs including FreelanceSwitch!

The book covers everything from picking a niche to hiring staff, monetizing to building traffic. Like all my books it’s very practical, but I think the best part is the case studies because they include things like our income and expense graphs, detailed backstories about how our sites came to be, and much more. To give you a taste of what the book is like, I thought you might like to read a little part of the case study about FreelanceSwitch:


Here at Envato we’re pretty famous for building a lot of successful blogs, like this one! We’ve done quite a few now, so last year I decided other people might find our techniques and systems useful. Today I’m really happy to announce my new book How to Build a Successful Blog Business which is a step by step guide to doing what we do, and it comes packed with case studies for our blogs including FreelanceSwitch!

The book covers everything from picking a niche to hiring staff, monetizing to building traffic. Like all my books it’s very practical, but I think the best part is the case studies because they include things like our income and expense graphs, detailed backstories about how our sites came to be, and much more. To give you a taste of what the book is like, I thought you might like to read a little part of the case study about FreelanceSwitch:


Extract from The FreelanceSwitch Case Study

… Our monetization plan for FreelanceSwitch’s early days can really be summed up as: try everything and see what works. We began with privately sold (via email) banner ads, tried other ad programs like Google Adsense and Adbrite text ads, tried affiliate programs, sold Text-Link-Ads (which these days will get you an SEO penalty), wrote a book and sold it, sold ads on our RSS feed, tried ads on the podcast, tried many variations of all the above and eventually created a subscription based job board.

Some strategies were relatively successful. Text-link-ads yielded a solid, dependable income stream for a long time, until eventually we removed them for fear that Google was penalizing us. The book did well and we spun that off as a book business called RockablePress (which is where you got this book). And of course banner ads have made up the staple of our revenue for most of the site’s life.

Some strategies were less successful and one was a downright disaster. Among the many affiliate programs we tried, one was for a template site called TemplateMonster. While they are a very successful service, it turned out that our audience hated the company. When we added a “templates” section to the site which was a library of 3rd party templates for sale, the reaction in our comments was extremely annoyed. Though it immediately started yielding revenue, we axed it days later. After all our site was about making freelancers happy, not peddling third party products that they mostly despised!

While banner ads remain to this day a great earner, they have always been by nature variable. We get a good return for the traffic we serve, but we’re dependent on a handful of advertisers who come and go and result in some great months of revenue and some not so great. Leer más “Behind the Scenes of FreelanceSwitch with Collis!”

LinkedIn Has New Ways to Drive Targeted Traffic to Your Site


Some Count LinkedIn as Top 5 Traffic Source

When you think about traffic-driving social networks, LinkedIn may not be the first thing that comes to your mind, and truth be told, there’s a good chance it will not drive the kind of traffic Twitter or Facebook will for your site. However, some sites have found it to be a quite valuable traffic tool, and the company seems to want to further cement its status as such.

Do you get substantial traffic from LinkedIn? Let us know.

LinkedIn reportedly has about 65 million members. That may not seem like much compared to Facebooks 400 million (likely well over that by now in reality), but LinkedIn can bring a different brand of relevance to the table.

Earlier this year, we talked to entrepreneur Lewis Howes (who claims that LinkedIn is one of the top traffic sources to his blogs) about how powerful LinkedIn can be for driving traffic. He had written on the subject previously at Darren Rowse‘s ProBlogger. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers),” Howes told us. “That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time…”

What’s New

LinkedIn has announced some changes to its news sharing options, and some of them just may help content spread more like it would on Twitter.  Notable changes include:

1. Public vs. Private – Users now get complete control over who sees what they’re sharing (everyone, connections, a group, or one person).

2. Images and article excerpt – Facebook-style images/excerpts that can increase clickthrough potential.

Linkedin -  Display images and excerpts with shared content - help with driving  traffic with linkedin Leer más “LinkedIn Has New Ways to Drive Targeted Traffic to Your Site”