14 Examples of The Persuasive Power of Color in Web Design

To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.
While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.
A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.
Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.
The Power of Color…

Anuncios

To see the impact color has on the overall user experience of a website, one need only strip away a hue to see how the visual flow is affected.

While color creates the mood and feel of the site by directing user attention to certain elements, there are many ways to approach the use of color. Hue, value, and saturation are all three integrated dimensions of color that, when used properly, can enhance the site’s message just as well, if not better, than using flashy colors.

Color As A Persuasion Tool


In this article we’ll delve deeper into color psychology as it relates to web design, and view examples of sites that used color persuasively in their branding efforts.

A quick intro to color

For a primer on color, one should refer to the color wheel, as it presents a logically arranged sequence of pure hues. I’m sure you’re familiar with the primaries – red, yellow, and blue; and secondaries: green, orange, and purple – which are formed by mixing the primaries.

Tertiary colors are comprised of the middle colors like yellow-green and blue-green. They are created by mixing a primary color and a secondary color. We often refer to the color wheel as it can be used to create harmonious color schemes, leading to an effective visual experience.

The Power of Color… Leer más “14 Examples of The Persuasive Power of Color in Web Design”

Anatomy of Colors in Web Design: Black – A Representation of Style & Mystery

This series Anatomy of Colors in Web Design is back! One color at a time, we look at web designs from around the world. Over the past few months, in the series, we’ve looked at various colors like Green, Blue and Yellow. Our fourth installment of the series will look at the darkest end of the spectrum of colors – Black.

Anatomy of Colors in Web Design: Black – A Representation of Style & Mystery

Remember to continue watching this space, as we continue to take a closer look at other colors in upcoming months. Subscribe to our RSS feed or Follow us on Twitter so that you won’t miss the full series.

Everyone has played with color paints or crayons when they were a child. Remember experimenting with various color paints only to realize that the more colors you add the darker the color becomes. Eventually, the paint becomes so dark that it resembles a black or dark brown shade of paint. Black; is it a color or is it an absence of color? Or maybe it is an overdose of color? After all, a scientist would say that black absorbs all the colors of the visible spectrum and reflects none of them to one’s eyes. Today’s exploration of black, the color of space and the universe, will take a look at how the color has impacted our lives.
Definition of Black

Black is the color that does not emit or reflect light in any part of the visible spectrum. It absorbs all frequencies of light. Hence black is often considered as the lack of all colors of light, or an exhaustive combination of multiple colors of pigment. Although black is sometimes described as “achromatic” or hue-less, in practice, it can be considered a color.

Black is the visual impression experienced when no visible light reaches the eye. This is in contrast with whiteness which is the impression of any combination of colors of light that equally stimulates all three types of color-sensitive visual receptors.

Pigments that absorb light rather than reflect it back to the eye appears to look black. However, a black pigment can result from a combination of several pigments that collectively absorbs all colors. Like the above mention of the childhood paints experiment, if appropriate proportions of three primary pigments are mixed, the result reflects so little light that it appears to be black. This provides two superficially opposite but actually complementary descriptions of black.

Types of Black
Image courtesy from Wikimedia Commons

Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation. – Hermann von Helmholz

The Benefits of Black

Black is stern and formal. It is also authoritative and powerful. It is a color that can evoke strong emotions but it can also be overwhelming when used in excess. Dark colors make a room seem smaller, black being the epitome of darkness is no exception. Even a well lit room would seem dark when a lot of black is used.


This series Anatomy of Colors in Web Design is back! One color at a time, we look at web designs from around the world. Over the past few months, in the series, we’ve looked at various colors like Green, Blue and Yellow. Our fourth installment of the series will look at the darkest end of the spectrum of colors – Black.

Anatomy of Colors in Web Design: Black – A Representation of Style  & Mystery

Remember to continue watching this space, as we continue to take a closer look at other colors in upcoming months. Subscribe to our RSS feed or Follow us on Twitter so that you won’t miss the full series.

Everyone has played with color paints or crayons when they were a child. Remember experimenting with various color paints only to realize that the more colors you add the darker the color becomes. Eventually, the paint becomes so dark that it resembles a black or dark brown shade of paint. Black; is it a color or is it an absence of color? Or maybe it is an overdose of color? After all, a scientist would say that black absorbs all the colors of the visible spectrum and reflects none of them to one’s eyes. Today’s exploration of black, the color of space and the universe, will take a look at how the color has impacted our lives.

Definition of Black

Black is the color that does not emit or reflect light in any part of the visible spectrum. It absorbs all frequencies of light. Hence black is often considered as the lack of all colors of light, or an exhaustive combination of multiple colors of pigment. Although black is sometimes described as “achromatic” or hue-less, in practice, it can be considered a color.

Black is the visual impression experienced when no visible light reaches the eye. This is in contrast with whiteness which is the impression of any combination of colors of light that equally stimulates all three types of color-sensitive visual receptors.

Pigments that absorb light rather than reflect it back to the eye appears to look black. However, a black pigment can result from a combination of several pigments that collectively absorbs all colors. Like the above mention of the childhood paints experiment, if appropriate proportions of three primary pigments are mixed, the result reflects so little light that it appears to be black. This provides two superficially opposite but actually complementary descriptions of black.

Types of Black
Image courtesy from Wikimedia Commons

Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation. – Hermann von Helmholz

The Benefits of Black

Black is stern and formal. It is also authoritative and powerful. It is a color that can evoke strong emotions but it can also be overwhelming when used in excess. Dark colors make a room seem smaller, black being the epitome of darkness is no exception. Even a well lit room would seem dark when a lot of black is used. Leer más “Anatomy of Colors in Web Design: Black – A Representation of Style & Mystery”