What President Obama Can Learn From Steve Jobs

I have long held that the most qualified people to be in government are business folk. Not just Billionaires like Mayor Bloomberg, but anyone who has successfully run anything, been responsible for making payrolls, paying back loans, paying bills on time, navigating through good times and bad. Most important: balancing a budget. But the reality is most people who have these credentials are too smart to get sucked into the dysfunction of the public sector. Nor will they submit themselves to the relentless intrusion and scrutiny of the press. So what’s the next best thing for the “beleaguered” President? Take some lessons from the guys who know how to really get things done. And who better than the best CEO in the Universe: Steve Jobs.

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The sunlight of summer has begun it’s annual transition to equinox, and we are all reviving the pulse of the work-year.The President has returned from Martha’s Vineyard to face what will surely be a challenging fall.  It’s mid-term election season and the mood of the voting public is downright ornery.

ODS (Obama Disappointment Syndrome) a growing wave of depression, has created a huge anti-incumbent wave.  “Throw ‘em all out!” seems to be the mantra of the season.

In the last couple of weeks the number of negative op-eds on the President from both sides of the aisle have grown considerably.  The mildest theme seems to be “he is too smart to be in touch with the people,” or “we just don’t know who you are or what you really are about Mr. President.”  The really challenging ones drift into the inevitable issues of racism.
Leer más “What President Obama Can Learn From Steve Jobs”

Ten Things Your Employees Wish You Knew About Them

If you think it’s tough being a manager these days, try being an employee. Most are in the position of having to go with the flow because of the current economic conditions. But that doesn’t necessarily mean they do so with a smile on their face. Here are ten things your employees wish you knew about them:

1. They are happy to have a job. But that doesn’t necessarily mean they are happy in their job. Big difference. People who are happy in their jobs act a lot different than those grateful to have a job. They are highly engaged and will do whatever it takes to delight the customer. The other group simply floats along praying for the day they can tell you really what they are thinking. Most likely they will do this as they hand in their notice. That is if they even give notice.

2. You’re not the boss of me. My five year old used to say this to me all the time. That is until I corrected her by telling her that actually I was the boss of her and that what I said goes. You may be the boss, but you don’t own your people. The minute you start playing the, “Because I said so” card, you’ve lost the game.

3. Your girls don’t like being called girls. I remember how shocked I was when my first client started speaking to me about the girls in the office, as he pointed to a sea of silver haired women. That should have been a sign that the problem was right in front of me. It is disrespectful to call females over the age of 18 girls. They are women. Keep this in mind when referring to female employees or you’ll soon find yourself managing a team consisting of yourself. Then you’ll be free to reference yourself in the manner that best suits you.


BY FC Expert Blogger Roberta Matuson

(…)

If you think it’s tough being a manager these days, try being an employee. Most are in the position of having to go with the flow because of the current economic conditions. But that doesn’t necessarily mean they do so with a smile on their face. Here are ten things your employees wish you knew about them:

1. They are happy to have a job. But that doesn’t necessarily mean they are happy in their job. Big difference. People who are happy in their jobs act a lot different than those grateful to have a job. They are highly engaged and will do whatever it takes to delight the customer. The other group simply floats along praying for the day they can tell you really what they are thinking. Most likely they will do this as they hand in their notice. That is if they even give notice.

2. You’re not the boss of me. My five year old used to say this to me all the time. That is until I corrected her by telling her that actually I was the boss of her and that what I said goes. You may be the boss, but you don’t own your people. The minute you start playing the, “Because I said so” card, you’ve lost the game.

3. Your girls don’t like being called girls. I remember how shocked I was when my first client started speaking to me about the girls in the office, as he pointed to a sea of silver haired women. That should have been a sign that the problem was right in front of me. It is disrespectful to call females over the age of 18 girls. They are women. Keep this in mind when referring to female employees or you’ll soon find yourself managing a team consisting of yourself. Then you’ll be free to reference yourself in the manner that best suits you. Leer más “Ten Things Your Employees Wish You Knew About Them”

Gerald Ford Became US President 36 Years Ago Today.

Gerald Ford became President without any votes being cast

36 years ago today in 1974, Gerald Ford became the first US President to come into office without a single vote being cast in his favour. The unprecedented transition of power under the 25th amendment officially occurred when Mr Nixon handed a letter of resignation to his Secretary of State Dr Henry Kissinger.

Speaking only minutes after taking the oath of office in the East Room of the White House, he said: “You have not elected me as your president by your ballots. So I ask you to confirm me as your president with your prayers.”

It’s hard to build your reputation and your ‘personal brand’ when people haven’t had the chance to see what you stand for.

What interests me as a marketer though is that during this time, significant research was done to establish what the average attention span of each person was, so that Gerald Ford could attempt to win over the hearts and minds of the population, using media sound-bites on tv and radio.


by jeremywaite

Gerald Ford became President without any votes being cast

36 years ago today in 1974, Gerald Ford became the first US President to come into office without a single vote being cast in his favour.  The unprecedented transition of power under the 25th amendment officially occurred when Mr Nixon handed a letter of resignation to his Secretary of State Dr Henry Kissinger.

Speaking only minutes after taking the oath of office in the East Room of the White House, he said: “You have not elected me as your president by your ballots. So I ask you to confirm me as your president with your prayers.”

It’s hard to build your reputation and your ‘personal brand’ when people haven’t had the chance to see what you stand for.

What interests me as a marketer though is that during this time, significant research was done to establish what the average attention span of each person was, so that Gerald Ford could attempt to win over the hearts and minds of the population, using media sound-bites on tv and radio. Leer más “Gerald Ford Became US President 36 Years Ago Today.”

President Truman vs. MacArthur: President Obama vs. McChrystal?

Reading about General McChrystal’s lack of political smarts, I could not but think of the dustup between Truman and MacArthur. The issues were largely different, but in one sense, identical. In 1950–’51, the Korean war, though boldly begun, had degenerated into a bloody stalemate. General MacArthur wanted to carry the war to China, and made his passionate recommendations very public, against the stated policy of the President. MacArthur was the leading military figure of the nation. As Walter Karp has written…


Reading about General McChrystal’s lack of political smarts, I could not but think of the dustup between Truman and MacArthur. The issues were largely different, but in one sense, identical.  In 1950–’51, the Korean war, though boldly begun, had degenerated into a bloody stalemate.  General MacArthur wanted to carry the war to China, and made his passionate recommendations very public, against the stated policy of the President.  MacArthur was the leading military figure of the nation.  As Walter Karp has written… Leer más “President Truman vs. MacArthur: President Obama vs. McChrystal?”

Why You Should Position Yourself As An Expert To The Media


NEW YORK - NOVEMBER 20:  A Bob the Builder toy...
Image by Getty Images via Daylife

This is a guest post by Shelly Cone.

I absentmindedly drummed my pen against my keyboard waiting for that elusive muse to grant me some much needed inspiration. I had just accepted an assignment for a large trade magazine about what’s new in construction and manufacturing machines. Big machines. The extent of my knowledge of machines is what I’ve seen on Bob the Builder cartoons.

I needed an expert to tell me what the latest new thing in equipment was, but who is an expert in that?

Every field has its experts. When you read, watch or hear a news story the reporter isn’t the expert, it’s the person being quoted. But even then that person isn’t always the expert. A lot of times that person is simply the person who was consistent at building a relationship with that reporter, who got on their radar.

Most likely there is someone who is more of an expert than the person being interviewed, but when you are a reporter with a deadline looking for an expert for your story, any schmoe with enough knowledge about the subject to speak authoritatively can be an expert. As long as they are available for interviews.

I’m not knocking reporters by the way. After all, I’ve been one for many, many years. But let’s face it, when you are on deadline, the best source is sometimes the first one that comes to mind. That someone should be you.

How This Applies To You

Don’t discount the importance of offline media relationships to increase your exposure both online and off.

Media loves to use experts, so establish yourself as one. In my situation, I knew I could contact some construction company or any manufacturer or even the president of a contractors board or union — all of these people would know about their industry but they couldn’t tell me a thing about trends, or maybe they could but I wouldn’t have any specific questions to ask. I’d be fishing for information. And worse, I wouldn’t know exactly what information I was seeking.

Essentially the conversation would go like this:

“Hi, President of the Contractor’s Board. I’m Shelly Cone and I’m a reporter covering trends in machinery for a magazine. So what are the latest trends?”
And he’d say, after rolling his eyes and sighing in frustration, “What kind of machinery?”
And I’d say, “Big construction-type of equipment.”
Then, he’d want to hang up. But since he is the President of the Contractor’s Board, he’d say, “Well, it depends on the machine. And what do you mean by trends? I only work with front loaders.”

So instead of having this long drawn out conversation I knew I needed someone that I could ask that question to and wouldn’t be wasting their time. Someone that could fill me in, allowing me to ask some specific questions of the frustrated Contractor’s Board President.

My expert was someone in the field but someone also up on the latest buzz. Turns out ergonomics was the latest trend in machinery, in all types of manufacturing and construction equipment. You know, things like push buttons instead of levels and comfy seats. It was a great angle and when I talked to the manufacturers and board president, I had some very specific questions to ask.

So How Do You Establish Yourself As An Expert? Leer más “Why You Should Position Yourself As An Expert To The Media”