30 anuncios de Post-it que se quedan “pegados” a la memoria | ***muy buenos***

Aunque los Post-it se venden en realidad prácticamente solos, la marca es amiga fiel de los anuncios, en los que aprovecha para verter algo de la magia inherente a este producto.

Anuncios

http://www.marketingdirecto.com

Desde que la 3M lanzara al mercado en 1980 los primeros Post-it, estas pequeñas hojas de papel autoadhesivo se han convertido en parte integral de nuestra vida cotidiana, y también de la publicidad.

Aunque los Post-it se venden en realidad prácticamente solos, la marca es amiga fiel de los anuncios, en los que aprovecha para verter algo de la magia inherente a este producto.

Y es que la creatividad de los Post-it es pegajosa, como ellos mismos. A continuación, recogemos los anuncios más pegajosamente creativos de la famosa marca

Action Method I: Breaking Projects into Primary Elements

If you know anything about magic, you know that the best tricks are the ones that are the most simple to perform. Levitation relies on pulleys, floating dollars need thread, and the disappearing coin depends on hidden pockets; all of the most remarkable tricks have the most “obvious” explanations. Similarly, the best methods for managing projects are simple and intuitive. They help you capture ideas and do something with them—no more, no less. This simple efficiency keeps you engaged and on task with as little effort as possible.

The Action Method begins with a simple premise: everything is a project. This applies not only to the big presentation on Wednesday or the new campaign you’re preparing, but also to the stuff you do to advance your career (a “career development” project), or to employee development (each of your subordinates represents a single “project” in which you keep track of performance and the steps you plan to take to help him or her develop as an employee). Managing your finances is a project, as is doing your taxes or arranging the upcoming house move…


by Scott Belsky

If you know anything about magic, you know that the best tricks are the ones that are the most simple to perform. Levitation relies on pulleys, floating dollars need thread, and the disappearing coin depends on hidden pockets; all of the most remarkable tricks have the most “obvious” explanations. Similarly, the best methods for managing projects are simple and intuitive. They help you capture ideas and do something with them—no more, no less. This simple efficiency keeps you engaged and on task with as little effort as possible.

The Action Method begins with a simple premise: everything is a project. This applies not only to the big presentation on Wednesday or the new campaign you’re preparing, but also to the stuff you do to advance your career (a “career development” project), or to employee development (each of your subordinates represents a single “project” in which you keep track of performance and the steps you plan to take to help him or her develop as an employee). Managing your finances is a project, as is doing your taxes or arranging the upcoming house move… Leer más “Action Method I: Breaking Projects into Primary Elements”