Google, YouTube Launch Geo-Specific Campaign Ads for Mid-term Elections

Politicians have already latched onto Twitter and Facebook, but this election cycle, YouTube could be the campaign tool of choice. Google has launched a service on the popular video site that is helping candidates target voters online like never before — one that could eventually rival cash cow political ads on TV.

Using Google’s in-stream ads, those brief commercials you see before before YouTube clips, campaigns can now go after potential voters with geo-location technology and content interest-targeting. For example, if Levi Johnston’s rumored campaign spends some ad dollars, residents of Wasilla might see the ex-Palin camper pitch his mayoral campaign before viewing YouTube videos. Or, if Levi pollsters see a weakness in, say, public reception of his family values, the campaign could target only Alaskan viewers of YouTube’s Parenting category.


BY Austin Carr

Politicians have already latched onto Twitter and Facebook, but this election cycle, YouTube could be the campaign tool of choice. Google has launched a service on the popular video site that is helping candidates target voters online like never before — one that could eventually rival cash cow political ads on TV.

Using Google’s in-stream ads, those brief commercials you see before before YouTube clips, campaigns can now go after potential voters with geo-location technology and content interest-targeting. For example, if Levi Johnston’s rumored campaign spends some ad dollars, residents of Wasilla might see the ex-Palin camper pitch his mayoral campaign before viewing YouTube videos. Or, if Levi pollsters see a weakness in, say, public reception of his family values, the campaign could target only Alaskan viewers of YouTube’s Parenting category. Leer más “Google, YouTube Launch Geo-Specific Campaign Ads for Mid-term Elections”

New Media, Same Regulations According to California Political Campaign Watchdog

Another political campaign watchdog group has joined the ranks of those calling for more regulations of online content published by politicians. The Fair Political Practices Commission (FPPC), a California-based group, released a report Monday detailing their recommendations for political messages transmitted via Facebook, Twitter, YouTube and their compatriots. The bulk of their recommendations boil down to one point: social media should be regulated in the same way as traditional media. This approach – lumping social media in with all other media – has been a popular one lately, but is it the right move? Read on for more details from this report and analysis.

The report proposes that all paid advertising – already regulated on TV, in the form of mailers, in newspapers and on the radio – be subject to the same regulations. And that this should now include Facebook status updates, tweets, emails and the like. The report reasons that if the same or similar political message is being paid for offline and must be regulated, so too should online political communications be regulated.


Posted by Lauren Dugan

political tweet Another political campaign watchdog group has joined the ranks of those calling for more regulations of online content published by politicians. The Fair Political Practices Commission (FPPC), a California-based group, released a report Monday detailing their recommendations for political messages transmitted via Facebook, Twitter, YouTube and their compatriots. The bulk of their recommendations boil down to one point: social media should be regulated in the same way as traditional media. This approach – lumping social media in with all other media – has been a popular one lately, but is it the right move? Read on for more details from this report and analysis.

The report proposes that all paid advertising – already regulated on TV, in the form of mailers, in newspapers and on the radio – be subject to the same regulations. And that this should now include Facebook status updates, tweets, emails and the like. The report reasons that if the same or similar political message is being paid for offline and must be regulated, so too should online political communications be regulated. Leer más “New Media, Same Regulations According to California Political Campaign Watchdog”