Escuela experimenta con Twitter, como parte de un programa de pérdida de peso…


MERCADOTECNIA PUBLICIDAD | Revista Merca2.0

Estados Unidos, California del Sur.– La escuela de Salud de la Universidad de Carolina del Sur encontró una relación entre Twitter, con la pérdida de peso que tuvieron unos participantes de un estudio.

por BEATRIZ SÁNCHEZ

Según los resultados, las personas que utilizan esta red social, como parte de un programa de pérdida de peso, adelgazan más que los que no usan.

El estudio fue de la siguiente manera:

Número de personas: 96 hombres y mujeres con sobrepeso y obesidad
Duración del estudio: 6 meses
Condiciones: Todos debían contar con dispositivos móviles con internet.

Procedimiento
Leer más “Escuela experimenta con Twitter, como parte de un programa de pérdida de peso…”

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers | venturebeat.com


 

VentureBeat | News About Tech, Money and Innovation

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers

Despite a big quarterly profit dip, AT&T is still succeeding at getting smartphones out the door. In its third quarter earnings report today, AT&T said that it shipped 6.1 million smartphones — which mostly included 4.7 million iPhones. It’s also reporting “record” sales for Android and Windows Phone smartphones.

Selling smartphones is important for AT&T, because it’s also what attracts valuable contract customers. The carrier now has 44.5 million contract customers, up 1.4 million from the last quarter. AT&T added 678,000 net wireless customers, including 151,000 contract subscribers. Overall, smartphone users account for 63.8 percent of its 105.9 million network customers (which also includes prepaid users and those with non-phone wireless devices).

AT&T reported $31.5 billion of consolidated revenue today, but net profits were only $3.6 billion (down from $6.8 billion last quarter). That dip is mostly due to AT&T’s stock buyback plan (which cost $3.8 billion during the quarter) and continued LTE deployment costs.

On a call with investors today, AT&T Mobility CEO Ralph de la Vega said that more than a third of customers adopting its mobile share plans are choosing the large 10 gigabyte plan. He noted that the average revenue per user, or ARPU, was much higher for those customers.

For some reason, AT&T created a video starring de la Vega to explain today’s earnings. Check that out below:

Photo: Matt Hollingsworth/Flickr

 

The 6 Features Needed In Your Idea Management System

What are the features you need in your idea management system?
Idea capture and tracking
Idea evaluation
Idea collaboration
Track ideas through your innovation process/gates
Ability to pause ideas
Support innovation challenges

To learn more, listen to the podcast … or subscribe to the podcast in iTunes

Note: This podcast also celebrates the seven (7) year anniversary (March 22nd) of the Killer Innovations podcast. There is a special “ask” at the end of the podcast …

Via philmckinney.com


Via Scoop.ithuman being in – perfección

Idea Management Is Key To Your Innovation Strategy
Ideas are the currency in the new creative economy therefore you need tools to manage this valuable asset as part of your overall innovation strategy. Idea management is often overlooked as a crucial component in the overall innovation process. Leer más “The 6 Features Needed In Your Idea Management System”

How to not go it alone when it comes to transforming ideas into innovations | ***POST DESTACADO***

Co-innovation is where two organizations come together in a 50/50 contribution of resources with the relationship having the following charactersics:

Each party has IP (intellectual property) to contribute
The two parties have an agreed upon area of strong mutual interest
There is agreement on the target (who is the market for the innovation, what is the innovation and how we go about creating and launching the innovation).
Neither of the organizations can deliver the innovation alone thus a mutual dependency.
The partners agree to deliver a real innovation to the market is an aggressive timeline (e.g. 24 months) where the innovation will have real and meaningful impact to both organizations
To lean how to setup co-innovation relationships, the lessons learned from having run +30 of these relationships and the pitfalls to avoid, listen to the podcast.


http://philmckinney.com

PHILMCKINNEY | MARCH 12, 2012

Using co-innovation to leverage R&D spend

Co-Innovation As A Type Of Innovation

One of the areas that is overlooked by most organizations is the opportunity for a new type of innovation: co-innovation.  Co-Innovation is different from what most organizations call joint R&D, joint ventures (JV) or customer driven innovation.

What is co-innovation?>>> Leer más “How to not go it alone when it comes to transforming ideas into innovations | ***POST DESTACADO***”

The Beginner’s Guide To Content Marketing

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention.

Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.

If you’ve never heard of this concept, that’s ok. This article provides a complete introduction to content marketing by discussing the following points:

The fatal flaws of traditional advertising
An in-depth introduction to content marketing
The advantages that content marketing provides over traditional advertising
Tips on the best practices that will make your content marketing more effective

If you’d like to learn how you can benefit from content marketing, continue reading.
The Fatal Flaws of Traditional Advertising

First, let’s consider the fatal flaws of traditional advertising.

With traditional ads, companies create ad content that interrupts customers in the form of billboards, magazine ads, T.V. commercials, radio ads, etc. Each of these advertisements interrupts customers as they’re doing something else, such as watching a T.V. show or driving down the street.

The ads don’t provide any value to customers, and they don’t offer any inherent reason for customers to view them.

Instead, they interrupt customers at a time when hopefully they won’t be able to get up and do something else. An ad on a subway capitalizes on the fact that passengers can’t go anywhere, and companies hope people will read them while waiting for the next stop. A billboard interrupts drivers hoping they’ll pay attention long enough to get the message, without losing focus of the road.

Traditional ads rely on good placement, clever wording, and exceptional creativity to capture customers attention for a brief period of time. The goal is for the ads to be clever enough to capture a few seconds of attention that will hopefully be enough time to communicate the brands message.

It’s a difficult proposition that leads to three fatal flaws for traditional advertising:

Ads only capture customers’ attention for a brief period of time, if that.
Ads interrupt customers instead of providing something of value.
Ads end up being very expensive, especially if the campaigns are unsuccessful.

So is there an alternative? Is there a way to reach customers without interrupting them? Is there a way to engage people so that they want to hear your message instead of doing everything they can to avoid it?

Yes, and it’s called content marketing.
An Introduction to Content Marketing

Content marketing provides media-type content that customers want in exchange for permission to market a product or service to them. Here’s how it works:

With content marketing, instead of developing ads that interrupt customers, companies create content such as:

Blog posts
Podcast recordings (.mp3s)
White papers & downloadable guides
Infographics
Youtube videos that benefit customers and provide value

This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.

To give an idea of what this looks like, here are some examples of businesses that currently use content marketing very successfully:
Copyblogger.com


http://blog.kissmetrics.com/guide-to-content-marketing/

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention.

Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.

If you’ve never heard of this concept, that’s ok. This article provides a complete introduction to content marketing by discussing the following points:

  • The fatal flaws of traditional advertising
  • An in-depth introduction to content marketing
  • The advantages that content marketing provides over traditional advertising
  • Tips on the best practices that will make your content marketing more effective

If you’d like to learn how you can benefit from content marketing, continue reading.

The Fatal Flaws of Traditional Advertising

First, let’s consider the fatal flaws of traditional advertising.

With traditional ads, companies create ad content that interrupts customers in the form of billboards, magazine ads, T.V. commercials, radio ads, etc. Each of these advertisements interrupts customers as they’re doing something else, such as watching a T.V. show or driving down the street.

The ads don’t provide any value to customers, and they don’t offer any inherent reason for customers to view them.

Instead, they interrupt customers at a time when hopefully they won’t be able to get up and do something else. An ad on a subway capitalizes on the fact that passengers can’t go anywhere, and companies hope people will read them while waiting for the next stop. A billboard interrupts drivers hoping they’ll pay attention long enough to get the message, without losing focus of the road.

Traditional ads rely on good placement, clever wording, and exceptional creativity to capture customers attention for a brief period of time. The goal is for the ads to be clever enough to capture a few seconds of attention that will hopefully be enough time to communicate the brands message.

It’s a difficult proposition that leads to three fatal flaws for traditional advertising:

  1. Ads only capture customers’ attention for a brief period of time, if that.
  2. Ads interrupt customers instead of providing something of value.
  3. Ads end up being very expensive, especially if the campaigns are unsuccessful.

So is there an alternative? Is there a way to reach customers without interrupting them? Is there a way to engage people so that they want to hear your message instead of doing everything they can to avoid it?

Yes, and it’s called content marketing.

An Introduction to Content Marketing

Content marketing provides media-type content that customers want in exchange for permission to market a product or service to them. Here’s how it works:

With content marketing, instead of developing ads that interrupt customers, companies create content such as:

This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.

To give an idea of what this looks like, here are some examples of businesses that currently use content marketing very successfully:

Copyblogger.com

Copyblogger Logo

Copyblogger is considered the premier example of successful content marketing. They provide daily, world-class internet marketing tips for customers via their blog. Instead of grabbing customers’ attention with ads, they create blog content that is valuable to their audience, in exchange for attention and the opportunity to market products at opportune times.

Copyblogger.com Great Content Example

One of the things that Copyblogger does very well is mostly providing valuable content and occasionally offering direct pitches for their products. They also include ads for their products above and below every blog post. The valuable content comes first and the sales pitch comes second.

copyblogger tools: Design Traffic & Conversion

Copyblogger also recently started offering a Thursday podcast series as another way to provide value to customers. Copyblogger has used all of this content to become a multi-million dollar per year company that spends 0% of their budget on advertising. 100% of their marketing comes from content.

River Pools and Spas

River Pool & Spa

River Pools and Spas is based in Ashburn, VA, and went from having no internet presence to becoming one of the top online resources in its industry. They rank in the top 5% of inground pool companies in the country, and they owe a lot of their success to the industry-leading blog they created. Leer más “The Beginner’s Guide To Content Marketing”

How to pitch your idea so that you get fundin

I do help some and I wish I could do more but the schedule just doesn’t permit it. Instead, let me recommend a resource.

ideaselling is a book that gives you the tools and techniques to help you sell your ideas to those who hold the budgets. The books contains numerous tips from a wide range of people working in the creative economy such designers, writers, marketers and other creative professionals. Their success depends on the ability to sell their ideas to their bosses and clients. If you have the killer idea, this book will enable you to convince


PHILMCKINNEY | http://philmckinney.com

how to pitch your killer idea so that you get fundingGiven that I spend most of my day being pitched ideas, I’m frustrated by how many people struggle with how to pitch their ideas so that others will join the cause.  Let’s not fool ourselves, selling an idea is all about selling the cause.  The ability to convince others that they should stop (or pause) what they are working on and join you is a skill all creatives need. The key is not to focus on the technology or the cool widget but to tell a story that the person can put themselves into.  You want them to see themselves not just using but desiring the idea you are pitching.

Over the years, I’ve learned by trial and error (more errors than I would care to admit) the do’s and don’ts and I shared some of them in a past podcast (Podcast: Making The Innovation Pitch).  One request I get is to help people with crafting their pitchs. Leer más “How to pitch your idea so that you get fundin”

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