The 5 W’s of Social Game Purchases [Infographic]


The first wave of the social gaming bubble may have popped. I’m not the first one to say it, and I won’t be the last. Zynga is at an all time record low, and traffic is declining. Playdom and Playfish, two giants of yesteryear, have seen their player numbers fade out.

The infographic provided by Arkadium, looks at the who, what, where, why and when about the way that social gamers purchase. A few tidbits:

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El gasto publicitario en redes sociales se aproximará a los 1.700 millones en 2010

La recuperación gradual de la economía norteamericana combinada con el interés de los anunciantes de llegar a los consumidores a través de los social media, ha hecho que las compañías hayan incrementado notablemente el gasto en publicidad en redes sociales en la primera mitad de 2010.

Según las estimaciones de eMarketer, los anunciantes estadounidenses gastarán 1.680 millones de dólares en páginas de social media este año, un 20% más que en 2009. En 2011 el gasto aumentará todavía más, superando los 2.000 millones de dólares.

En diciembre de 2009, eMarketer predijo un gasto publicitario en social media de 1.300 millones de dólares, pero la fuerte actuación del gasto publicitario online en general y en Facebook en particular, ha hecho que las previsiones se hayan visto superadas con creces.


La recuperación gradual de la economía norteamericana combinada con el interés de los anunciantes de llegar a los consumidores a través de los social media, ha hecho que las compañías hayan incrementado notablemente el gasto en publicidad en redes sociales en la primera mitad de 2010.

Según las estimaciones de eMarketer, los anunciantes estadounidenses gastarán 1.680 millones de dólares en páginas de social media este año, un 20% más que en 2009. En 2011 el gasto aumentará todavía más, superando los 2.000 millones de dólares.

En diciembre de 2009, eMarketer predijo un gasto publicitario en social media de 1.300 millones de dólares, pero la fuerte actuación del gasto publicitario online en general y en Facebook en particular, ha hecho que las previsiones se hayan visto superadas con creces. Leer más “El gasto publicitario en redes sociales se aproximará a los 1.700 millones en 2010”

Disney Reveals That Playdom Is Working On A Marvel Facebook Game; Which Characters Will It Feature?

Posted by Neil Vidyarthi

wolverinelogo Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property. At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”. Which characters and what type of game could Playdom possible be working on? I take a look below.

Nicole Tanner at IGN broke the news, but also revealed that details are sparse. After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment). So at this point, what could they be doing as their first initiative for Disney?


Posted by Neil Vidyarthi

wolverinelogo Playdom, who was recently acquired by Disney for $763.2 million, has been rewarded for good behaviour with the gift of Marvel Intellectual Property.  At a Disney earnings call yesterday, Disney CEO Robert Iger announced that Playdom is working on a game that will feature “Marvel IP”.  Which characters and what type of game could Playdom possible be working on?  I take a look below.

Nicole Tanner at IGN broke the news, but also revealed that details are sparse.  After Playdom was acquired, it was known that they’d have access to the Disney and Marvel characters, and they’d also have access to the ESPN brand to make sports related games (Playdom owns BOLA, one of the best soccer games on Facebook at the moment).  So at this point, what could they be doing as their first initiative for Disney? Leer más “Disney Reveals That Playdom Is Working On A Marvel Facebook Game; Which Characters Will It Feature?”

Google Slides into Social Gaming

According to New York Times source, Google just acquired Slide, a social networking gaming startup founded by Max Levchin. The New York Times reports the sale price as $228 million, while TechCrunch hears it’s more like $182 million. That’s a big enough disparity that we’ll hold off on any kind of cost-based analysis, but the independent reports do suggest that the acquisition is very real.

Slide, the brainchild of ex-PayPal employee Levchin, began as a third-party photo sharing service, but soon diversified into a more lucrative arena: Facebook applications. Slide is best known for apps such as SuperPoke and SPP Ranch, which allows users to exchange virtual money for goods. The name comes from one of the startup’s first projects, an app that allowed users to insert slideshows into MySpace pages.

The purchase of Slide is a keen move for Google, which has been working toward the launch of a social gaming platform for years now. Google has already invested a significant amount (around $150 million) in Zynga, the most talked-about startup in social games. Google notes that it’s not trying to compete with Facebook directly, but that a social gaming platform might just be in its future.


BY Dan Nosowitz

According to New York Times source, Google just acquired Slide, a social networking gaming startup founded by Max Levchin. The New York Times reports the sale price as $228 million, while TechCrunch hears it’s more like $182 million. That’s a big enough disparity that we’ll hold off on any kind of cost-based analysis, but the independent reports do suggest that the acquisition is very real.

Slide, the brainchild of ex-PayPal employee Levchin, began as a third-party photo sharing service, but soon diversified into a more lucrative arena: Facebook applications. Slide is best known for apps such as SuperPoke and SPP Ranch, which allows users to exchange virtual money for goods. The name comes from one of the startup’s first projects, an app that allowed users to insert slideshows into MySpace pages.

The purchase of Slide is a keen move for Google, which has been working toward the launch of a social gaming platform for years now. Google has already invested a significant amount (around $150 million) in Zynga, the most talked-about startup in social games. Google notes that it’s not trying to compete with Facebook directly, but that a social gaming platform might just be in its future. Leer más “Google Slides into Social Gaming”

5 Casual Connect Trends That Kept Coming Up

Posted by Neil Vidyarthi

Casual Connect is over, and it’s remarkable how close the group gets, even at 2,000 attendees, by the third day. It’s almost impossible to walk the floor to see the final day sessions without running into someone who you genuinely want to connect with… casually. Having said that, there were a few topics that kept coming up in my many conversations during the conference, during the after parties and with speakers after presentations. I take a look at the 5 that seemed most popular after the jump.


Posted by Neil Vidyarthi

Casual Connect is over, and it’s remarkable how close the group gets, even at 2,000 attendees, by the third day.  It’s almost impossible to walk the floor to see the final day sessions without running into someone who you genuinely want to connect with… casually.  Having said that, there were a few topics that kept coming up in my many conversations during the conference, during the after parties and with speakers after presentations.  I take a look at the 5 that seemed most popular after the jump.

Leer más “5 Casual Connect Trends That Kept Coming Up”

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