How to pitch your idea so that you get fundin

I do help some and I wish I could do more but the schedule just doesn’t permit it. Instead, let me recommend a resource.

ideaselling is a book that gives you the tools and techniques to help you sell your ideas to those who hold the budgets. The books contains numerous tips from a wide range of people working in the creative economy such designers, writers, marketers and other creative professionals. Their success depends on the ability to sell their ideas to their bosses and clients. If you have the killer idea, this book will enable you to convince


PHILMCKINNEY | http://philmckinney.com

how to pitch your killer idea so that you get fundingGiven that I spend most of my day being pitched ideas, I’m frustrated by how many people struggle with how to pitch their ideas so that others will join the cause.  Let’s not fool ourselves, selling an idea is all about selling the cause.  The ability to convince others that they should stop (or pause) what they are working on and join you is a skill all creatives need. The key is not to focus on the technology or the cool widget but to tell a story that the person can put themselves into.  You want them to see themselves not just using but desiring the idea you are pitching.

Over the years, I’ve learned by trial and error (more errors than I would care to admit) the do’s and don’ts and I shared some of them in a past podcast (Podcast: Making The Innovation Pitch).  One request I get is to help people with crafting their pitchs. Leer más “How to pitch your idea so that you get fundin”

Secrets to Phone Pitching

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.
But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.


Lizzie | http://www.dontdrinkthekoolaidblog.com/

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.

But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.

If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time.  Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.

PR secrets to phone pitching

Then when you do pick up the phone keep the following tips in mind: Leer más “Secrets to Phone Pitching”