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Etiqueta: Pinterest
How Much For A Facebook Friend?|vía @cmo_com
While marketers agree on the importance of putting a price tag on social media interactions, they also say the area is wide open to interpretation–and very misunderstood. Heads of marketing from Sears, Kimberly-Clark, Comcast and other brands discuss how they measure social ROI. |
ARTICLE HIGHLIGHTS:
- Most marketers repeatedly refer to pinning down the real value of Facebook likes, Twitter favorites, and Pinterest pins as the “Holy Grail.”
- “You don’t understand the true value of a like unless you understand the value of paid media around it.”
- A click-versus-revenue figure would be a simple answer to the ROI question, but is not necessarily the right answer for top management.
Backtracking Vs. Forecasting
Many marketers analyze effectiveness by looking at before-and-after results of a campaign and then use that to model future efforts. For example, Leer más “How Much For A Facebook Friend?|vía @cmo_com”
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McDonald’s lanza aplicación para pedidos móviles – Vía @MarketingHoy
El gigante de la comida rápida está probando una aplicación de pago en Salt Lake City, Utah y Austin, Texas. Con la aplicación, puedes ordenar previamente y recoger tu comida por las ventanillas del restaurant.
Burger King y Chipotle ya permiten realizar compras a través de teléfonos móviles; Burger King exige un mínimo de 10 dólares para ese tipo de pedidos.
La aplicación de McDonald’s incluye ofertas especiales, cupones y programa de lealtad. Los pagos mobile es la última tendencia en tecnología de la marca en los últimos años.
http://www.marketinghoy.com/mcdonalds-lanza-aplicacion-para-pedidos-moviles/
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Recommended: “The 2013 Social Media Landscape [Infographic]” – thnxz to @briansolis
Vía briansolis.com
(Abstract)
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism in its various stages has captures snapshot of important moments in the history and evolution of Social Media.
For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens. Over the years, it has served as a business tool as well as art decorating the walls and screens of offices, conference halls, and also homes.
With research beginning in 2007, the original Conversation Prism debuted in 2008 as a visual map of the social media landscape. Years and four iterations later, it remains an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
It is provided as a free download in many sizes and shapes here.
Why is The Conversation Prism More Than a Pretty Infographic?
The Conversation Prism is important because it is the ONLY research-driven map that explores the evolution of the social web dating back to the rise of social media.
It is a combination of research and digital ethnography. It groups networks by how people use them. It includes both leading and promising networks. It’s not intended to show every network, but instead how the shape of the social web is changing and who the front runners are pushing social media in new directions.
The Conversation Prism was designed to help strategists see the bigger picture in the evolution of social media beyond the most popular and trendy sites. It is intended to help in a number of ways…
1. As a form of validation to show executives that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.
2. To motivate teams to find new ways to think about social media and explore new ways to improve experiences and relationships.
3. Provide a top-level view to help strategists study the landscape as they plan their next social media strategy.
History: When were the previous versions released?
1.0 = August 2008 (pictured above)
2.0 = March 2009
3.0 = October 2010
4.0 = July 2013
What’s new with Version 4.0?
Version 4.0 is the latest update in the two-and-half years since 3.0 (pictured above) was introduced in 2010. It also features an entirely new design.
Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape.
With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance.
The result was the removal of 122 services while only adding 113. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced.
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K. vs K.: Klout Vs. Kred – qué podemos inferir a través de ellos?
by Gabriel Catalano – @gabrielcatalano
K. vs K. , Klout Vs. Kred el objetivo de ambos es conocer el nivel de influencia en las redes sociales. De la interpretación y análisis que podamos inferir a través de ellas podemos generar acciones de comunicación, con un grado de segmentación relativo en términos que se ajusta a la medición de una u otra herramienta.
*Un ejemplo, del ONLINE al OFFline y ON the AIR
De acuerdo a mi nivel de Influencia Digital (participación activa en medios y redes sociales) puedo obtener determinados PERKS (ventajas y beneficios).
Hace un tiempo, una línea aérea otorgó un PERKS a aquellos pasajeros que tenían determinado NIVEL DE INFLUENCIA, por encima de la media de 54 puntos / 100.
Es decir, mi cuenta de twitter me permitió un UPGRADE a de Turista a Primera Clase o una botella de Champagne de cortesía.
Una mecánica promocional tradicional, volcada a la red…
Leer más “K. vs K.: Klout Vs. Kred – qué podemos inferir a través de ellos?”
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Pinterest: What B2B Social Media Marketers Are Doing Wrong – thnxz @kuno
Posted by Courtney Moser
Vía Kuno Creative
Pinterest has introduced its business accounts, more and more B2B companies are joining the Pinterest party, and for them, it’s important to not only join, but to set their brands apart.
If you’re a B2B social media marketer who has joined Pinterest, but isn’t getting the followers (or consequential site traffic) you were hoping for, you could be making one or more of the following mistakes:
You don’t have a “Pin It” button on your site
You’re pinning too much third-party content
You’re pinning one thing to multiple boards
You’re flooding feeds
You’re using your name and not the name of your business
You aren’t interacting
You aren’t collaborating with others in your industry
You have too many fluff boards
Just like with all other forms of social media, there is a right way and a wrong way to use Pinterest. If you take the time to learn the dos and don’ts, you can reach a whole new audience.
What B2B companies do you feel are utilizing Pinterest to effectively drive leads? Share your thoughts in the comments below!
photo credit: Nrbelex via photopin
Courtney Moser is an Associate at Kuno Creative. She applies her passion for writing and editing to assist in creating content for Kuno and its clients. Courtney loves to read, expand her vocabulary and write engaging content for multiple audiences. You can connect with Courtney on LinkedIn.
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If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers
1. Keep it Short and Sweet
When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongonesthatarehardtoread.
2. Pay Attention to Formatting
Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_exception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttentionToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.
3. Create Unique Hashtags
Try to create one that will stand out of the crowd and differentiate you from your competition. Using hashtags like #conference or #webinar are too general to trigger conversations related exclusively to your company.
4. Promote Your Hashtag
To trigger the buzz and the volume of conversations you are aiming for, help your hashtag out with promoting it anywhere you can. Stick it on to your website, to all your social media channels, to your email signature and even to your marketing materials.
Leer más “If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers”
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The Pitfalls Businesses Need To Avoid On Social Media – thnxz to @simplyzesty @qoreilly
Via simplyzesty.com
Digital marketing has come a long way in the last few years. From something that was a nice addition to your marketing strategy, we’ve reached the point where having a social media presence for your business is a necessity. However, while most small and medium businesses (thankfully) avoid creating a social media presence for the sake of it, there are other traps that they fall into instead. Here are a list of the most common problems.
Taking On Too Much
One of the biggest mistakes that SME’s make when they’re creating profiles is that they take on too much and try and cram it into what’s already a hectic schedule. The temptation to keep up with all the latest trends and any new sites that emerge is great and one that can’t be helped. After all, we don’t want to look like we’re behind or out of touch with what people are using.
It’s all well and good that you have a Facebook page and a Twitter profile, but do you also need a LinkedIn, Google+, Pinterest and Instagram profile on top of that as well? This is the question most of us answer by creating new profiles in a bid to stay relevant and to show we’re on top of things.
However, that can mean we spread ourselves too thin and ultimately create profiles that are rarely updated. Sometimes this can either make you look uninterested or lazy, but even if this isn’t the case, you may end up getting stressed out as you try to update all your profiles regularly and keep them active.
How Do You Solve This?
There are two ways to make this work to your advantage. The first is to cross-post content. Certain types of content work better on specific sites. For example, images are the most popular type of content posted on Facebook so if you’re updating regularly on Instagram, then post your images on Facebook. If you’re using Twitter regularly, why not post a link to content from your LinkedIn page and so on.
While there are tools which allow you to cross post automatically, it’s usually better to post them manually since followers are less likely to click on automated posts, as there’s no personality behind them.
If that’s too much, sometimes it’s better to cut your losses and get rid of the profiles that you’re no longer using. If you’re worried about losing your Twitter handle or unique URL, remember that a lot of accounts don’t necessarily use handles that have their official title.
Using The One Profile For Both Professional & Personal
We should stress that there’s absolutely nothing wrong with doing this, and since this is becoming a more common occurrence on Twitter, it’s easy to see why it’s becoming popular. Managing one main account is certainly easier than updating two different accounts, combining them means you can give your brand personality, which will allow your followers to better relate to you, and a more casual approach will make your feed more enjoyable to follow.
However, there are certain dangers to using this approach, mainly that if you say or post something that could be deemed as controversial, this will not only reflect badly on you, but your business will take a hit as well since they’re both one and the same.
How Do You Solve This?
As mentioned, common sense is paramount here. While you should definitely keep your personality apparent in your tweets, you should be wary of what you’re posting. Most of the time, this won’t apply as we post links to articles or converse with people, but if it’s something controversial or could be deemed as edgy, you’ll need to take into consideration how it will be received by followers.
In the case of Twitter, if you do post something that could get a negative response – if it’s something that could be misinterpreted – make sure you take a second or third tweet to explain the context behind that tweet. While it’s a great place for snappy messages, that very strength means that Twitter isn’t suited to opinions that are more complex than 140 characters.
And if you’re ever in doubt about how something will be received, don’t post it.
Focusing On The One Metric
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Storify: Popular curation platform tells stories with social media // thnxz @KDMC
Thnxz 🙂
John S. and James L. Knight Foundation
Curation is one of those buzzwords we all hear about today, but what does it mean exactly? New tools like Pinterest, Storify and Meograph make it easy to pull elements from social networks together to illustrate a theme or tell a story, whether you are a professional journalist or a local activist, a leader or a person with a story to share.
The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story.
Staci Baird, a journalist who currently is the Internet & Social Media Strategist for the Stanford School of Engineering, says “Aggregating, analyzing, providing context and insight is an important part of journalism today.”
According to Brandy Tuzon Boyd who runs Natomas Buzz, a hyperlocal news site for West Sacramento, Storify is one of the tools journalsits can use to easily wrangle contributed content and publish stories that involve their communities.
“I remember the first time I used Storify—I covered a blood drive,” says Boyd, who’s done 10 Storify pieces since she started in 2010 (see http://storify.com/natomasbuzz). “I used a hashtag and a lot of local Tweets. And it got a large audience.”
> Full article <
Storify users agree that the platform has particular strengths in capturing almost real-time news,reflecting back popular memes– or themes—and sharing community views on incidents or personalities. For Steve Beatty and his team at The Lens in New Orleans, LA, providing almost real time information about the state budget hearings was a worthy experiment.
Anne Galloway and the VT Digger team used Storify to capture the movement of Hurricane Sandy into Vermont. In Charlottesville, VA, Brian Wheeler and the team at Cville Tomorrow experimented with Storifying live events, including a two future of cities/urban planning discussions held downtown. Despite a lack of images, more than 1,093 people viewed one of the planning stories; more that 2,900 viewed the other (see News n’ Brews: The Evolution of West Main (with images, tweets) · cvilletomorrow · Storify http://bit.ly/Uwb5XU) .
Storify is good for capturing popular memes as well. CNN, for example, created a Storify tracking reader responses to the discovery that college football star Manti T’eo’s dead girlfriend was not a real person.
The community team at CBC News in Canada has done some excellent curation using Storify around popular memes. Andrew Yates, Andrea Lee-Greenberg, Lauren O’Neil and John Bpwman are all experienced news producers whose job is to shape and curate community content. One of their best Storifys is about Psy, the Korean pop star who launched Gangnam Style; see ‘Gangnam Style’ goes gangbusters: South Korea’s catchiest pop export. More than 51,000 people read this story.
Storify is also a terrific way to quickly aggregate breaking news from Twitter and other social media. Al Jazeera got international attention for their Storify of protests in Egypt and of Tunisians’ struggle to keep the reform movement energized. Hyperlocal site The Sacramento Press shared breaking news on a small scale with their Storify Arden Fair back open after teens start huge ruckus in food court (with images, tweets).
How to use Storify | > Full article <
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Five Trends to Watch for at Mobile World Congress 2013 – #MWC13 // Social@Ogilvy
With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, the Mobile World Congress can be an overwhelming experience. The conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education. Fortunately, Martin Lange, Executive Marketing Director of Digital Strategy for Ogilvy & Mather, will be attending the conference.
Since Martin is deeply immersed in the mobile ecosystem, he’s keeping track of what really matters in this, the most rapidly evolving aspect of marketing and communications.
Martin will focus on the following top five mobile trends during the conference, including his perspective on some must-see keynotes and panels which will bring these trends into sharp relief. Be sure to follow Ogilvy at MWC 2013 on Tumblr or @OgilvyWW on Twitter for real-time updates of all things Mobile World Congress.
Here are Martin’s top 5 trends to watch for at Mobile World Congress 2013 (#MWC13). Below that is a more in-depth look into each trend.
Source: Uploaded by user via Social@Ogilvy on Pinterest
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Importancia de la comunicación offline entre personas, incluso en esta economía conectada // By Isra Garcia
No importa lo mucho que estemos vinculados o enganchados a Facebook, Twitter o Pinterest, tampoco a nuestro lector RSS o email, ni siquiera a los blogs. Todavía preferimos el contacto humano, mirar a los ojos cuando hablamos con alguien, conectar con los alumnos en clase, comprobar la reacción de la otra persona al vernos, emocionarnos con historias humanas o sentir el calor de las personas, que gran noticia. Es maravilloso saber que aún tratamos de permanecer humanos, a pesar de Internet y la web social.
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Facebook and Twitter: “are NOT most INNOVATIVE companies” & Top 10 Most INNOVATIVE // @FastCompany
THE SHORT ANSWER: NEITHER PRODUCED INNOVATIONS WORTH CELEBRATING. THE LONGER ONE? READ ON.
The simplest reason Facebook andTwitter are not on this year’s Most Innovative Companies list: Neither produced innovations worth celebrating. A spot on MIC, as we call it, is not a tenured position. Every year, we assess innovation and the impact of those initiatives. In the history of our list, fewer than one-third of the companies return from one year to the next. This year, only seven are consecutive honorees, an indication of how more companies in more corners of the world are innovating to seek a competitive edge, with the stakes only getting higher.
BY: DAVID LIDSKY | fastcompany.com
Illustration by Adam Simpson
Facebook and Twitter deserve special comment because they have been among the rare perennials, and their recent moves reveal two companies engaging in innovation’s evil twin: short-term thinking at the expense of long-term value. Facebook’s most notable product achievement in 2012 was Poke, a facsimile of Snapchat, the trendy-with-teens (and sexters) photo app. Poke stumbled almost immediately. In fact, Facebook has made a cottage industry out of chasing hot Internet services (Pinterest and Yelp included), instead of developing new ideas to delight its billion users. Similarly, Twitter’s product strategy feels wholly defensive. Its most notable new feature is photo filters, a plainly unoriginal addition.
Both companies have turned their focus away from users and toward shareholders to get bigger, not better. Revenue is great, but not at the expense of the product. Twitter’s focus on improving ad revenue requires a consistent experience across the web, smartphones, and tablets, so it forced its once-elegant mobile apps to conform to a clunky desktop look, because that model works best for advertisers. That’s the exact opposite of how product development is supposed to go.
Facebook, facing the strain of a tumbling stock price last summer, has transformed the implicit understanding of the site–my posts will be seen by those who want to see them–into an advertising opportunity. It freely admits that only a small percentage of posts make it to friends and fans, but it can fix that if you buy ads. To compound matters, Facebook’s aggressive mucking with its privacy policies has bred a deep distrust of how the company uses the content shared on Facebook (and Instagram) among a significant, vocal segment of its users.
Neither service is a lost cause. Yet. But both would be well served to revisit what made them special in the first place: engaging with peers, not merely consuming content from brands and celebrities; being a creative platform for developers; and championing social media where users, not advertisers, call the shots.
THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE
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Content marketing deserves a prominent place in your business operations
We know how important it is for small businesses to create killer content. For many small business owners, however, the idea of content creation is a daunting one. And why not? Blogging isn’t always easy, especially if you don’t have the manpower or in-house talent to help craft your content. When times are tough for small businesses and money is tight, allocating resources to content creation doesn’t necessarily seem like the smartest move, does it?
With this sort of mentality, it’s easy to let content marketing slide on your list of priorities. It may be more appropriate to think of a business’ content as an entity that does most of its work “behind the scenes.” While an article or two every few months won’t rake in the dough for the average small business, a steady stream of blogs and articles will develop a flux of new visitors and increased web traffic; such traffic ultimately leads to, well, leads.
Still, many skeptics continue to see the benefits of content marketing as somewhat of a fairytale. Where’s the proof? What’s the point? Where are the numbers?
The numbers do indeed exist, and here are some points for starters:
- 91% of business-to-business marketers are now using content marketing.
- Businesses that blog actively generate 67% more leads per month versus those that don’t.
- 79% of businesses are using content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation.
What can we take away from such statistics?
- Nearly every business today is taking part in some form of business blogging or content creation.
- The more a business blogs, the more likely they are to create new leads.
- Businesses are creating content for multiple purposes, not just to draw in leads or sell a product.
In short, most businesses are blogging and they’re seeing results. If your business isn’t blogging, chances are that you’re part of the minority. Furthermore, there’s a good chance that your competitors are creating content and therefore leaving your business a step behind.
There’s plenty we can take away from 2012 in terms of content marketing that will put small businesses on the right foot heading into 2013. Whether your business has already developed a content marketing strategy or you’re just getting started, take the following four tips into consideration. The marketing world is one which changes rapidly; staying ahead of the curve will help maximize your returns in terms of content creation.
Diversify Your Content
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The One Social Network That Drives ROI That Nearly All Brands Ignore
When you think about the main social networks, most people are in agreement that there are four main players… LinkedIn, Facebook, Twitter and YouTube. While most brands and businesses spend a fortune on advertising and creative campaigns on social media, there is one huge opportunity staring everybody in the face that is waiting to be exploited.
YouTube!
Via Simply Zesty
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Ok, you’re a marketer, still trying to determine if Pinterest is right for you…
…and you heard a boogey man story about copyright problems. You’re asking,
Via http://marketingonpinterest.com
(Although I’m not a lawyer, and this should not be considered legal advice…)
Let’s review the facts, and then you can decide…
Let’s say we did violate someone’s copyright. What happens next? The copyright holder has 3 choices, according to a great Electronic Frontier Foundation article on this issue. The copyright owner can:
- Let is slide.
- Sue you.
- Submit a DMCA Take Down Notice.
We think Youtube is a good case study for this issue, so it’s helpful to know what the common practice has been there when copyrights appear to be violated. As a general rule, again, according to the Electronic Frontier Foundation Article, a DMCA Take Down Notice is the most common response because it is 1) Fast and 2) Inexpensive.
So, could you be sued if you make a mistake? Yes. Does that happen in real life? The Electronic Frontier People said they don’t know of ANY cases except a couple rare one’s involving leaked movie trailers.
[If the Copyright owner is getting massive referral traffic & brand exposure via Pinterest would they even want to file one of these notices? No. But still, they could. Let’s think worst case.] Leer más “Ok, you’re a marketer, still trying to determine if Pinterest is right for you…”
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