B330-Rx Golf Ball Designed for Average Players

You are not Phil Mickelson. So why are you playing his golf ball and expecting the same results? “You don’t use racing slick tires on your Honda Accord,” notes Brandon Sowell, director of marketing for Bridgestone Golf. With that in mind, Bridgestone has bucked the industry norm of simply selling weekend duffers the balls their favorite pros use. Instead, it has created the B330-Rx ($43 for a dozen), a ball designed for average players.

Weekend golfers generate far less club-head speed than PGA Tour players do — typically, 80 mph versus 120 mph — and their swings aren’t as consistent. The B330-Rx is engineered to account for that, performing like a pro-style ball for an amateur’s game and providing better distance and accuracy.

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By: David Lidsky

Photograph by Randy Harris

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Bridgestone Golf designs a ball for the rest of us.
EnlargePhotograph by Randy Harris

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You are not Phil Mickelson. So why are you playing his golf ball and expecting the same results? “You don’t use racing slick tires on your Honda Accord,” notes Brandon Sowell, director of marketing for Bridgestone Golf. With that in mind, Bridgestone has bucked the industry norm of simply selling weekend duffers the balls their favorite pros use. Instead, it has created the B330-Rx ($43 for a dozen), a ball designed for average players.

Weekend golfers generate far less club-head speed than PGA Tour players do — typically, 80 mph versus 120 mph — and their swings aren’t as consistent. The B330-Rx is engineered to account for that, performing like a pro-style ball for an amateur’s game and providing better distance and accuracy. Leer más “B330-Rx Golf Ball Designed for Average Players”

Tiger Woods’ Pitchman Days Are Far From Over, Study Says


Research Finds Scandal Had Little Impact on Brands Golfer Endorsed

By Jack Neff

MILFORD, Ohio (AdAge.com) — F. Scott Fitzgerald may have said, “There are no second acts in American lives,” but when it comes to Tiger Woods‘ career as a commercial endorser, data suggest the author may be way off base.

The Study shows Tiger Woods did major damage to his own brand with  the scandal, but most of the brands he endorsed escaped relatively  untarnished.
The Study shows Tiger Woods did major damage to his own brand with the scandal, but most of the brands he endorsed escaped relatively untarnished.

Research compiled and conducted by WPP’s TNS indicates Mr. Woods did major damage to his own brand with his series of well-publicized extramarital affairs, but also indicates that most of the brands he endorsed escaped relatively untarnished.

The research indicates that despite months of unremitting negative publicity, Mr. Woods remains one of the most popular athletes in the U.S. — still neck-and-neck with Peyton Manning and Brett Favre — and easily the most popular golfer, continuing to beat Phil Mickelson by a three-to-one margin (albeit down from his margin of five to one prior to January).

That should come as good news to Mr. Woods, who will return to professional golf at the Master’s next month. The major caveat, of course, is that all of Mr. Woods’ popularity derives from his athletic prowess, so to become a bankable commodity once more means he’s got to win. Leer más “Tiger Woods’ Pitchman Days Are Far From Over, Study Says”