How To Use Social Media to Invent or Reinvent Yourself


Kyle Lacy – Social Media Training and Digital Marketing

Self-promotion is just what it sounds like: promoting yourself, your events, your accomplishments, your victories, and even your defeats, problems, and lessons you have learned. You do it so you can increase your visibility to and awareness by others, increase traffic to your website, increase sales, and get more speaking opportunities, exhibitions, and gigs—more of whatever it is you’re looking for.

You promote yourself so you can get even more opportunities, which you can then tell people about.

Self-promotion is also called “branding yourself,” because that’s really what it has become. (That, and it’s what we wanted to call the book.) In fact, we prefer to think of it as personal branding, because you need to think of yourself as a brand, just like Coca-Cola, McDonald’s, Google, or Facebook.

Why Is Self-Promotion Important? Leer más “How To Use Social Media to Invent or Reinvent Yourself”

How to manage (and protect) your online reputation

When applying for jobs it’s worth checking your online search results. Photo: Michael O’Sullivan

When Megan Maloney lost her job at a US auto supplier last April, she made sure her online reputation was as strong as the image she would present in person to prospective employers. She Googled herself to check for unflattering links. Then she changed her Facebook privacy setting so no one could see beyond her profile picture. She updated her profile on LinkedIn.


HELEN COSTER, FORBES.COM

Connected.

When applying for jobs it’s worth checking your online search results. Photo: Michael O’Sullivan

When Megan Maloney lost her job at a US auto supplier last April, she made sure her online reputation was as strong as the image she would present in person to prospective employers. She Googled herself to check for unflattering links. Then she changed her Facebook privacy setting so no one could see beyond her profile picture. She updated her profile on LinkedIn. Leer más “How to manage (and protect) your online reputation”

Worst words to say at work

LINNDA DURRE, FORBES.COM

Power of words … How your phrases can make you seen noncommittal and undependable.

Let’s look at some specific words and phrases that are used by some people to buy time, avoid giving answers and escape commitment. If you use these words and phrases yourself, take a scalpel and cut them out of your thinking, speaking and writing. Words like these only weaken you and make you sound noncommittal, undependable and untrustworthy.


LINNDA DURRE, FORBES.COM

Power of words … How your phrases can make you seen noncommittal and undependable.

Let’s look at some specific words and phrases that are used by some people to buy time, avoid giving answers and escape commitment. If you use these words and phrases yourself, take a scalpel and cut them out of your thinking, speaking and writing. Words like these only weaken you and make you sound noncommittal, undependable and untrustworthy.

These nine words and phrases will make you sound noncommittal, undependable and untrustworthy. Leer más “Worst words to say at work”

Is beauty the key attribute for success?

Should the leaders’ wives – each deploying their own kind of erotic capital – guard against unleashing a surfeit of it? Isn’t that what dashed Sarah Palin’s dreams of presidency? “No,” snaps Dr Hakim. “I think that was her being a bit dim.”


An academic who identified the key professional attribute to success tells Celia Walden why appearances are so important.

Leaders in erotic capital … Kate Moss and David Beckham.

  • Leaders in erotic capital ... Kate Moss and David Beckham.
  • US president Barack Obama and first lady Michelle Obama at the  inauguration ball.
  • Matinee idol good looks and serious talent ... George Clooney,  pictured with girlfriend Elisabetta Canalis.
  • Top TV executive Elisabeth Murdoch, pictured here in 2007.
  • Millionaire philanthropist Arpad Busson was once married to Elle  MacPherson. They are pictured here in 2005.
  • Americian Idol judge Simon Cowell.

An academic who identified the key professional attribute to success tells Celia Walden why appearances are so important.

We think of “capital” as something you save up for a rainy day; something inert and intangible, which, invested in the right way, can wield enormous power. There is nothing erotic about “capital” – or rather, there wasn’t until this month, when a doctor of sociology at the London School of Economics identified “erotic capital” as being the key professional attribute of our times.

According to Dr Catherine Hakim’s controversial article in the European Sociological Review, this “beauty premium” can have as big an impact on your career as your educational qualifications or background – particularly in the private sector and service industries. Those possessing “erotic capital” can expect to earn 10-15 per cent more than those without it.

Obvious? Not necessarily. It is an elusive commodity, ownership of which is not defined by gender, age or conventional physical beauty. And the best news? If you’re not born with it, you can learn to have the EC factor.

“Nowhere except in our puritanical, Anglo-Saxon culture do people see looking good as superficial,” says the well-turned-out professor. “In Britain, beauty is deemed naturally worthless, and therefore one can denigrate it, but elsewhere people are open about enjoying looking at attractive men and women.” Christianity, she explains, which has traditionally always been anti-sexuality, anti-beauty and anti-pleasure, is only partly responsible. Leer más “Is beauty the key attribute for success?”

8 Ways to Promote Your Work Through Internet Collaboration


March 10th, 2010 by Alex Mathers

Promoting our products and services can be a time consuming and daunting task. A lot of us get tangled up in online self promotion without realising the value in collaboration more often with other people through the web. It can be a wise way to expand your network, pool resources and save time, money and work.

8 Ways to Promote Your Work Through Internet Collaboration

The internet has opened up a range of exciting possibilities for gaining value through mutually beneficial arrangements or simply interacting with others in promoting your work effectively and ultimately landing more clients.

Here are eight ways you can do this: Leer más “8 Ways to Promote Your Work Through Internet Collaboration”

Idea: LinkedIn Recommendations for You As a Blogger


We all know that social media is very important. Especially as we move into 2009, I think people who know how to use social media will find themselves with a kind of social security blanket.

Picture 4 If you’re anything like me, you tend to forget about LinkedIn. I have a profile on the site (of course), but I don’t spend any time doing much of anything with it. Most of my time is spent on Twitter, Facebook or Friendfeed.

Some time ago, Louis Gray hit me up for a recommendation of him on LinkedIn. Louis Gray is a pretty prominent blogger in the social media space and definitely worth the read. What was interesting about this request, though, was that it was a recommendation of him as the author of his blog.

Novel idea! Why not treat your position as an author of your own blog as an actual position, and use LinkedIn to seek testimonials from your network?

Testimonials and recommendations are always good for your reputation. Not to mention that you can potentially use them for marketing purposes if the need ever arises.

Don’t discount LinkedIn (I’m speaking to myself here, too). Unlike the major contenders out there, LinkedIn revolves around your professional career. In this era of recession talk and job insecurity in some circles of the economy, updating and using your LinkedIn profile is a pretty good idea.

Vía http://www.davidrisley.com

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