How to Accurately Measure Your Site’s Metrics – Part 1 | thnxz to @SiteProNews


According to a recent presentation on web metrics by Google, the world’s digital habits have dramatically changed in the past 3 years. In 2009, the internet boasted a healthy 1.5 billion users, and just last year, this figure topped out at over 2.3 billion. That’s a 53% increase in just a few short years. Buying habits have also continued to shift. In 2009, when a customer arrived at a brick and mortar store, 70% of their purchasing decisions were already made. Last year, that figure bumped up to 90%.

We live in a multi-channel, multi-screen world, and the sheer variety and volume of paths and choices a customer has to make results in a complicated challenge for marketers. Deciphering how and where your audience is making key decisions continues to be a gigantic hurdle for businesses hoping to understand the true meaning of their metrics.

(+INFO? read full article here 🙂

The 3 Top Reasons to Study Your Site’s Metrics

1) Know Your Customers
2) See What’s Working (and What’s Not)
3) Improve Your Results


Take a Holistic Approach to Reading Metrics
Develop a Comprehensive Measurement Plan

+INFO? read full article here 🙂

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«Social media metrics and analytics are hot topics today» thnxz @GerryMoran @B2Community


9 Key Social Media Measurements To Answer 9 Key Strategic Questions

  • Amplify: Increase the awareness of the brand story and solutions.
  • Engage: Drive customer and prospect engagement with related content.
  • Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey.

    by Gerry Moran | via business2community.com

9 Back Of The Envelope Calculations To Help You With Your Social Media Measurement

I created the following infographic to help you ask the right questions and use the right calculation for the right social media measurement.

9 Key Social Media Measurements To Answer 9 Key Strategic Questions image Slide11

Read more at http://www.business2community.com/social-media/9-key-social-media-measurements-to-answer-9-key-strategic-questions-0431107#5wzKjOT6FFTHZOlj.99

What If There Was No Internet? – thnxz to @Creative_Fan


Via CreativeFan

The internet has become a crucial part of our daily lives. We live in a world where social media and electronic gadgets reign. Needless to say, the ever innovating technology has made our lives far easier than it used to be, especially in the field of business and communication.

Imagine the world without the internet. What would happen to the people who are so dependent on it? The blogging world will die and millions of people will lose their jobs. That is not a pretty sight, I tell you.

If you liked our selection, perhaps these other posts will interest you too, Benefits of Mobile Blogging for Designers and Artists5 Traits Every Blogger Needs Besides the Ability to Write,Using Your Blog to Promote Your Business and 7 Tips to Boost Your Blog’s RSS Subscribers.

No More Google

No More Google
Source

Students and everyone else who turn to Google for help will lose their repository of information. This means that they will have to go back to the old way of expanding their knowledge by browsing through the numerous books in the library which could be very tiring and time-consuming.

Full Article

Communication Problems

Communication Problems
Source

Communication will be greatly affected if the internet becomes non-existent. Cellular phones and electronic gadgets will lose their value. People will have to go back to writing telegrams and snail mails. Instead of Skype and webcams, landlines will again be the best means of communication. No more emails and chats for internet-dependent people. Social media sites will disappear and it will be very hard to keep in touch with your loved ones when they are miles away from you.

Full Article

Financial Industry Will Bug Down

How to Accept Social Payments on your Website // thnxz to Amit Agarwal – @labnol


Unlock Premium Content with a Tweet, Like or +1

To integrate social payments into your website, copy everything between the <body> tags from the snippet below and add it your website template.  Also modify the line blocks 13 (file URL), 56 (text of the tweet), 61 (URL to +1) & 65 (your Facebook Page).

Here’s how the code works  | FULL ARTICLE

4 Ways To Train Your Mind for Success – thnxz @pickthebrain


Your alarm goes off at 6 AM and immediately your to-do list flashes through your mind.  Before brushing your teeth you check your phone for important emails and updates.  While putting on your mascara your mind jumps ahead to your noon appointment.  At breakfast you rehearse what you are going to say, anticipate objections, and the entire meeting runs through your mind, over and over again. “It’s going to be a long day,” you think to yourself and it’s only 7:30 AM.  Sound familiar?

This kind of mental projection is time consuming, unproductive, and exhausting. But you can train yourself and your mind to be present, productive, and supportive with these four easy and effective Applied Meditation techniques.

Read the Rest of This Article »

A Collection of Interesting WordPress Icon For Free // thnxz @naldzgraphics :)


Via Naldz Graphics

We constantly showcase different icon designs here in NaldzGraphics which are definitely useful in all types of your application and web designing needs. Today, we would like to share another compilation of attractive icons we have gathered from around the web which are perfect for WordPress fans out there – the WordPress icon.

These icons are available in various sizes and file formats thus there is no need for you to rescale the icons for them to look great on your web and print projects. Please be reminded to read the license agreement indicated by the creator of the icon that you want to use for commercial purposes to avoid conflicts in the future. Have fun browsing!

WordPress Icon Set  + Here 🙂

How Are you Measuring Up? Tracking the Right KPI’s for Retail // thnxz socialbakers.com – @socialbakers


Last week we brought you an overview of the important Key Performance Indicators for the Aviation industry. This week’s study focuses on how Retail brands can measure the performance of their social media customer care and marketing strategies.

Retail KPI’s

Marketing and promotional advertising are critical components for every retail brand around the world. Social media platforms provide an economical and user-friendly channel that, if used effectively, can resolve business problems that may arise. With the proper measurement tools, retail brands can boost their social media performance to provide best social media care available, calculate ROI for online sales, increase brands awareness and much more!

Important Social Media KPIs for Retail

  • Fan Growth: The increase in Fans during a select time range.
  • Engagement Rate: The amount of user interactions (Likes, comments and shares) that occur with your Page.
  • Response Rate: The percentage of user posts or questions that the admin responded to.
  • Response Time: The average amount of time that it takes for the admin to respond to user posts or questions.
  • User Activity: Identifying the times of days and the days of week in which your users are engaging most frequently with your Page.
  • Shareability: The amount of shares a Page receives per day.
  • Interactions: The number of interactions that a Page or post receives and the types of interactions (Likes, comments and shares).

Social media KPIs provide many business solutions for the Retail Industry, such as:

  • Direct ROI for hits on the page
  • Direct ROI for redeemed coupons posted on social networks
  • Soft ROI for in-store transactions via social promotions
  • Brand Awareness
  • Customer Acquisition
  • Social Customer Service

 

View more free reports… socialbakers.com

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