Percentage – Gabriel Catalano®

Facebook launches ‘Stories to Share,’ for publishers – vía @InsideNetwork

In a blog post today, the social network announced that between September 2012 and September 2013, media sites saw huge spikes in referral traffic. And 170 percent was just an average. Time‘s referral traffic increased 208 percent, while BuzzFeed and Bleacher Report increased 855 percent and 1081 percent, respectively.

According to Simple Reach, Facebook is the biggest driver of social traffic.

In the post written by Justin Osofsky, VP of Media Partnerships and Global Operations, Facebook shows how effective it has been for media sites:

Continuar leyendo «Facebook launches ‘Stories to Share,’ for publishers – vía @InsideNetwork»

In 2013, check out these fast-growing industries | forbes.com

Mary Ellen Biery, Contributor

Looking to start fresh in 2013 through a new career, new business relationships or a new company? Sageworks, a financial information company, conducted a financial statement analysis of privately held companies to identify the fastest growing industries of the last 12 months. These are industries that have seen dramatically higher growth than the average 9 percent sales growth all private companies generated, according to current data by Sageworks.

With manufacturing having played a pivotal role in the economic recovery, it’s no surprise that several manufacturing industries are among the strongest growing over the last 12 months, based on current estimates.

Machinery equipment wholesalers (NAICS 4238), machine shops (NAICS 3327), architectural and structural metals manufacturing (NAICS 3323) and industrial machinery manufacturing (NAICS 3332) are among the top 10 fastest growers.

Heavy Machinery (Photo credit: Tim Patterson)

“It’s possible that those are tied together as businesses have started to use some of their cash to invest in needed equipment and upgrades,” said Sageworks analyst Brad Schaefer. “All of those took really big hits in 2009 because companies weren’t investing in a lot of equipment.”

Other industries showing up in the top 10 fastest-growing industries over the last 12 months are related to petroleum and other forms of energy. Schaefer noted that the oil boom in the Northwest Plains, increased shallow water drilling in the Gulf ofMexico and other operations are providing new opportunities for companies to expand their drilling operations. Continuar leyendo «In 2013, check out these fast-growing industries | forbes.com»

Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views

The wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online.

According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views in August 2012, nearly doubling their share of traffic in just one year. Mobile phones drove 9 percent of page views during the month, while tablets accounted for nearly half of that at 4.3 percent share of page views. Continuar leyendo «Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views»

Our Top 5 Weird and Wacky QR Codes

QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.

1. QR Codes on Tombstones…

This is about as strange as it gets. For $10,000 the Japanese company Ishinokoe will sell you a tombstone with a QR code that when scanned can connect family members and visitors to photos and other content about the deceased. Check out the content from this code:

2. It’s a bird! It’s a plane! It’s a… QR code?!

This may be the most absurd QR code in existence simply because it’s the most difficult to scan. What were these marketers thinking? You can’t even tell who paid for the absurdity:

3. QR Code Crochet Continuar leyendo «Our Top 5 Weird and Wacky QR Codes»

LinkedIn More Popular With Small Businesses, But Twitter Use Falls

Smartphone Usage
Other interesting statistics revolve around the use of smartphones and tablets, nearly a third of the small businesses surveyed (31 per cent) have a mobile website (75 per cent have a general website). In line with this, 85 per cent of small businesses reported using smartphones for their operations, and around 43 per cent of small businesses report that all of their employees use wireless devices or technologies to work away from the office, a jump of nearly 80 per cent over the past three years.

Those last few statistics are striking as you would imagine that many small business owners work well beyond the usual 9 to 5 hours, using their smartphones and tablets to stay connected even when they leave the office. Owners and workers of small businesses must be careful not to spend too much time on work matters outside hours out, while being footloose has its advantages, not taking time to switch off could, in the worst case scenario, cause burn out and affect your business in the long run.
To summarise, AT&T compiled two videos containing highlight of the poll’s most noticeable statistics, which you can view below.

Via http://www.simplyzesty.com

Via Scoop.it – human being in – perfección

While smaller businesses are slowly getting to grips with the different number of social media sites available, a new report shows that while more businesses are integrating social media into their business, other methods of communication and marketing are held in much higher regard for networking and marketing.

According to the 2012 AT&T Small Business Technology Poll, 39 per cent of small businesses rely on social media to promote their business but they place greater importance on their company website (63 per cent) and on word of mouth (79 per cent).
The poll, which surveyed more than 1,200 small businesses with two to 99 employees across the U.S., found that those with a presence on LinkedIn increased from 25 per cent in 2010 to 31 per cent in 2011, while those with a Facebook presence increased slightly from 41 per cent in 2010 to 44 per cent. However, Twitter is beginning to decrease in popularity with small businesses, but only slightly, with a drop of 1 per cent to 18 per cent for 2011.
An eye catching statistic involves the attitude of gender demographics towards social media. While male business owners are more likely to rely on their company website for marketing than female owners (65 per cent vs. 58 per cent), female owners are more likely to rely on social media for promotion (48 per cent vs. 34 per cent). This suggests that female owners are more interested (or comfortable) in talking with their fans and followers online, whereas male owners prefer their website to do the talking for them instead. Continuar leyendo «LinkedIn More Popular With Small Businesses, But Twitter Use Falls»

American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.

http://blog.nielsen.com

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Continuar leyendo «American Families See Tablets as Playmate, Teacher and Babysitter»

Report: How Americans are Spending their Media Time… and Money

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. The number of homes subscribing to wired cable has decreased 4.1 percent in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1 percent and 2.1 percent, respectively.

Broadcast-Only/Broadband Homes in Focus…

http://blog.nielsen.com
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Broadcast-Only/Broadband Homes in Focus… Continuar leyendo «Report: How Americans are Spending their Media Time… and Money»

Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups

With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards mobile platforms, coming up with a more targeted method of advertising and reaching consumers directly.

A study by Millennial Media have found that of all the mobile campaigns ran on their system, only 40 per cent were targeted towards a specific audience while the rest went for as broad a reach as possible. Of the 40 per cent, only 34 per cent of those campaigns were targeted towards a specific demographic or behavioural demographic (targeting a specific age group or section of society), while 66 per cent was targeted at local market such as geographical location, state and country.

Quinton O’Reilly
http://www.simplyzesty.com/mobile/

: Image via Millennia Media 2011

Findings from the A LIST APART Survey, 2009

Once again, A List Apart and you have teamed up to shed light on precisely who creates websites. Where do we live? What kind of work do we do? What are our job titles? How well or how poorly are we paid? How satisfied are we, and where do we see ourselves going?

Once again, we present our findings on the web, with XHTML table data converted to beauteous charts care of CSS, Jason Santa Maria, and Eric Meyer. Others who worked on these findings include editor Krista Stevens and publisher Jeffrey Zeldman.

Analyses contained in this report should be considered primarily descriptive; no attempt was made to assess causality among survey variables. In plain English, be careful not to extrapolate the observations that follow into predictive or causal relationships.

http://aneventapart.com/alasurvey2009/