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The Sun online paywall 'halves' audience
The Sun online paywall ‘halves’ audience
by Simon Nias
16 September 2013, 09:52AM
Thesun.co.uk‘s online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm.
Paddy Power joins Stonewall campaign to back gay footballers
Paddy Power joins Stonewall campaign to back gay footballers
by Matthew Chapman
16 September 2013, 09:08AM
Paddy Power has partnered Stonewall, the sexual equality charity, for a campaign that asks footballers to show their support for gay players by wearing rainbow coloured boot laces.
Specsavers partners Penguin for co-created crime fiction novella
Specsavers partners Penguin for co-created crime fiction novella
by Matthew Chapman
16 September 2013, 08:00AM
Specsavers has partnered with Penguin to co-create a new crime fiction novella with fans of the genre and best-selling writers Nicci French and Tim Weaver.
John Davidson joins Kinetic Worldwide as CMO
John Davidson joins Kinetic Worldwide as CMO
by Simon Nias
16 September 2013, 09:52AM
John Davidson, currently the head of trading at Starcom MediaVest Group (SMG), will leave the agency at the end of the year to join Kinetic Worldwide in the new role of chief commercial officer for the UK.
Banks promise 'simpler world' with account switching service
Banks promise ‘simpler world’ with account switching service
by Alex Brownsell
16 September 2013, 08:00AM
The Payments Council, an industry body funded by banks and building societies, has launched a multi-million pound campaign to promote a new service promising consumers can change their bank within seven days.

Proof a one-stop shop for newspaper paywall subscriptions can work

Bella is himself a former journalist who protested when his own newspaper put up a paywall and decided to create a better model that would make it easier to get access to this content — as well as content from other publishers. He was also keen to offer an alternative to the “binary view” of paid versus unpaid content.

The service now has 2.5 million users in Slovakia and 1.4 m in Slovenia, but Bella is ambitious about expansion. The company plans to launch in a further five countries by the end of 2012. Discussions with publishers in the US, France and Germany have already taken place. Bella says that getting four or five publishers on board in each country is enough.


Proof a one-stop shop for newspaper paywall subscriptions can workBy Katie Scott | http://www.wired.co.uk

There is no reason why a model offering a one-off payment service for access to content hidden behind website paywalls wouldn’t work in the US, Germany or France, stated Tomas Bella, the founder of Piano Media.

Speaking at The Guardian‘s Changing Media Summit in London, Bella explained the thinking behind the model, which his company introduced in Slovakia in April 2011 and then followed up with a similar service in Slovenia. Piano Media charges its subscribers up to 4.90 Euros per month (£4) for access to up to 70 different services. Piano Media gets a third of this fee. Leer más “Proof a one-stop shop for newspaper paywall subscriptions can work”

“The Times” cuenta con 105.000 suscriptores online

Por primera vez desde que el pasado mes de julio las versiones online de las cabeceras The Times y The Sunday Times pasaran a ser totalmente de pago, News International ha dado a conocer el número de lectores que se han suscrito a este nuevo modelo.

The Times y The Sunday Times cuentan con alrededor de 105.000 suscriptores para los contenidos web de ambos diarios y para las aplicaciones para el iPad y el Kindle de las dos publicaciones, informa The Guardian.

Aproximadamente la mitad de esos 105.000 abonados son suscriptores mensuales. El resto paga una libra por el acceso a números individuales de The Times y The Sunday Times.


Por primera vez desde que el pasado mes de julio las versiones online de las cabeceras The Times y The Sunday Times pasaran a ser totalmente de pago, News International ha dado a conocer el número de lectores que se han suscrito a este nuevo modelo.

The Times y The Sunday Times cuentan con alrededor de 105.000 suscriptores para los contenidos web de ambos diarios y para las aplicaciones para el iPad y el Kindle de las dos publicaciones, informa The Guardian.

Aproximadamente la mitad de esos 105.000 abonados son suscriptores mensuales. El resto paga una libra por el acceso a números individuales de The Times y The Sunday Times. Leer más ““The Times” cuenta con 105.000 suscriptores online”

Ad Giant Thinks You’ll Pay for Media Again With the Content Project

TCP was created as a joint venture between two WPP subsidiaries: 24/7 RealMedia, a digital marketing and analytics company, and design firm Schematic. Restrepo says WPP’s technology, user-experience expertise, and “right relationships” will help TCP succeed.

So what exactly are these “right relationships?” Restrepo could only say that there would be a number of “major initial charter members” that would help introduce TCP when the service launches in early 2011.

With any paywall scheme, there are a number of important questions. How much access will users have to these sites? Which sites are involved in TCP’s network? Will consumers have to pay for sites even if they are not interested in subscribing to them? How will these network partners agree to share revenue? Is shared revenue a sustainable model?

Restrepo admits that “our solution isn’t going to be right for everyone.” As he puts it, TCP needs to “experiment before it can draw any hard conclusions.”


Fast Company Logo

BY Austin Carr

The Content Project

How much content are you willing to pay for online? That’s what providers from publishers to media outlets want to know as they gear up to launch subscription services. Hulu and the New York Times are just two of the many experimenting with paywalls. But the idea has yet to become viable among consumers who are used to free, ad-supported content. Leer más “Ad Giant Thinks You’ll Pay for Media Again With the Content Project”