Who Owns Social Media?


Written by Christina Schmitz  | jeffbullas.com/

Resistance is futile.Who Owns Social Media?

As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain:

Moms are the New Community Managers

They’re asking all of your departments to climb on board to own the experience that matters to them:

  • Sales and Marketing for the information to make educated purchase decisions for their families.
  • Customer Service to be there when something goes wrong, or applaud when things go right.
  • HR to experience the people, family policies, and the tech aspects of your business when they seek career movement.
  • PR and Communications to stay updated and reference in times of crisis.
  • IT for tech support (or social customer support).

While I’m convinced that moms are the ultimate marketers of their domains, as more digital natives add parenthood to their job description, these tech-focused and social-savvy moms will become your customers, prospects, employees, and your competition.

Understanding the changing demands of this new generation of moms, and the diverse ways a business can serve them, can provide a sample case for social media as an organization-wide endeavor.

Moms Need the Information Now

There are a couple of great infographics that spell it out, including the PCMag.com “Moms Embrace Social Media, Smartphones (view below),” and Mashable’s, “This Is Your Mom on Social Media.”
Moms and social media

Infographic source: PCMag

Media is Mum’s Domain… Leer más “Who Owns Social Media?”

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Calculating The Genuine Value of Your Design

Worse, one of the most challenging situations an amateur has to encounter is the fact that clients will always give an effort to decrease costs due to your insufficiency in the business, even though the designs you have created are astounding. However, not only beginners face this problem — even many experienced designers out there probably underestimate their current prices, which happens often in third-world countries. [Más…]

By Alexis Brille

Designers who are just starting out seem to have trouble calculating just how much their designs are actually worth, let alone choosing whether to charge per hour or per project.

It is indeed difficult to determine your pricing standing at entry-level. Therefore, in this article we will list out the advantages and disadvantages of various ways of pricing to help you choose which one suits you best.


Worse, one of the most challenging situations an amateur has to encounter is the fact that clients will always give an effort to decrease costs due to your insufficiency in the business, even though the designs you have created are astounding. However, not only beginners face this problem — even many experienced designers out there probably underestimate their current prices, which happens often in third-world countries. Leer más “Calculating The Genuine Value of Your Design”

How to negotiate a better salary – even now

TARA WEISS, FORBES.COM

David Hoffman, the chief executive officer of the executive search firm DHR, in Chicago, recalls a client who was recently offered $100,000 less than he felt he deserved for a job. Instead of jumping at the offer because of the tough job market, the candidate, together with Hoffman, negotiated and managed to meet the company in the middle. They described the candidate’s unique fit for the job and the difficulty he’d have with his relocation to a more expensive city. They got the employer to boost the offer by $50,000.

Negotiating a pay rise in a tough job market can usually be done, as long as they want you in the first place.


TARA WEISS, FORBES.COM

David Hoffman, the chief executive officer of the executive search firm DHR, in Chicago, recalls a client who was recently offered $100,000 less than he felt he deserved for a job. Instead of jumping at the offer because of the tough job market, the candidate, together with Hoffman, negotiated and managed to meet the company in the middle. They described the candidate’s unique fit for the job and the difficulty he’d have with his relocation to a more expensive city. They got the employer to boost the offer by $50,000.

Negotiating a pay rise in a tough job market can usually be done, as long as they want you in the first place. Leer más “How to negotiate a better salary – even now”