Etiqueta: Pay per click
High Performance Landing Page Templates for High Funnel Keywords – Thnxs @ioninteractive
At this year’s Conversion Conference in San Francisco, I had the pleasure of presenting three tactics for getting more bang for your paid search buck. I say it was a pleasure, because it truly was. You see, prior to falling into this crazy world of post-click marketing, I was a pre-click kind of gal. My life revolved around SEO, social media, online PR and of course, PPC.
With the paid search world always in the back of my mind, it was just awesome to present on a topic that merged PPC and optimization so well. Plus, who doesn’t want more bang for their buck, am I right?
As post-click marketers, we understand that every click your visitors make leads them somewhere and we happen to think that should be amazing post-click experiences. The only way to make them amazing to your paid search visitors, is to ensure that they’re giving visitors the right information in the easiest to digest format.
This varies greatly based on whether your visitors search query is considered a high or low funnel keyword. It’s this differentiation that gives you the first opportunity to get more return on your spend. Let’s start with the basic layout. This is what I refer to as PPC meets Landing Page, 101:
Once you’ve identified the type of traffic you have, high or low funnel, you can then start to really think about the type of experience best suited to that visitor’s mindset and where they are in the buying cycle. This is a crucial step.
The Right Format for High Funnel Keywords
Remember, these people aren’t ready to buy, they’re seeking more information and it’s your job to give it to them…without asking for anything in return. These experiences need to:
- Stay problem-focused and solution-driven. It’s about selling the solution, not your product
- Include industry-leading proof and build expert credibility
- Serve a lot of masters coming from a wide range of wants and needs
- Please everyone without disappointing anyone
You see, the challenge with creating landing pages for high funnel keywords, is that you don’t really have a read on your visitor yet and they certainly may not know you. At this point, the goal should be delivering lots of rich content that meets a variety of complex needs without overwhelming anyone and still directing them to an end conversion (easy, right?).
In reality, it’s not easy. In fact, it’s downright hard and often requires a high degree of template creativity and content control.
Full article here 🙂
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E-books PDF courtesy by ioninteractive.com
Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.
Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.
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50 Landing Page Best Practices
50 Landing Page Best Practices
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The Ultimate Guide to Effective Landing Pages
From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.
You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.
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Landing Page Toolkit
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This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.
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About ion
Scalable, Agile Landing Page Optimization & ManagementMarketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.
- Born of Market Demand
- Built for the Future
- Designed to Deliver Results
- Priced & Packaged to Grow with You
- Immediate Deployment
- Unlike Anything Else
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Another 5 Points of Landing Page Relevancy | ioninteractive.com
ioninteractive.com
Over the next few weeks, I will be taking you through the 5 dimensions of conversion-oriented landing experiences, showcasing some examples of pages that are Relevant, Engaging,Authoritative, Directional and that Yield Optimal. In the final post, I’ll give a checklist for conducting your own R.E.A.D.Y review. So, let’s get started with the first dimension — Relevancy.
A relevant landing experience makes sure visitors’ expectations are met, by fulfilling on its pre-click promise. How do you know if your page is relevant? Start by reviewing your ad, then use the five points of relevancy to gauge your effectiveness.
- 1. Fulfills Promises
- 2. Targeted & Specific
- 3. Design Matched
- 4. Visually Appealing
- 5. Speaks the Audience’s Language
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Love at first click | ioninteractive.com
BY SCOTT BRINKER ON TUESDAY, OCTOBER 16, 2012 AT 12:27PM
First impressions matter.
For a large number of prospects in the digital world, their first impression of you is what happens when they click on one of your ads. Maybe it was a display ad that caught their eye. Maybe it was a search ad that appeared on a Google results page for a topic they were researching. Maybe it was a sponsored link in Twitter that aligned with their social interests.
For a brief, magical moment in a ridiculously noisy and crowded marketplace, you’ve caught their interest.
That’s a heroic accomplishment, and one that you no doubt paid handsomely to achieve. A recent IDC report on high-tech marketing budgets shows marketers allocating 23.6% of their digital spend on display ads and 15.9% on search ads. That’s a lot of money being spent to win that moment of attention.
But if someone clicks on your ad — another brief but crucial victory! — how do you capitalize on that moment that you’ve invested so much to win?
The baseline is giving them what you promised in that ad. It’s a complete fail if you don’t.
(Surprisingly, there are still a large number of companies advertising on the web that don’t cross that very low bar. Don’t take my word for it. Do a Google search on something of commercial intent, read the ads, and click through to their destinations. How many fulfill their promise? How many fail? For most categories, it’s a sorry ratio of broken promises.)
Historia Completa
http://www.ioninteractive.com/post-click-marketing-blog/2012/10/16/love-at-first-click.html
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What’s The Best Time Of Day To Send Emails? [Infographic] | ReadWriteWeb / Enterprise
Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information.
As an editor at a number of publications over the years, I’ve spent a lot of time thinking about how to maximize the effectiveness of email newsletters. And I’ve ended up in endless discussions of what time would be best to send them out. And there are literally millions of articles on the Web trying to answer that question. Leer más “What’s The Best Time Of Day To Send Emails? [Infographic] | ReadWriteWeb / Enterprise”
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Organic vs. Paid Search Results: Organic Wins 94% of Time
See on Scoop.it – Gabriel Catalano the name of the game
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.
On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches.
Organic Search Results & Click-Through Rates
Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets. Thus, ranking high on Page 1 is of ultimate value to every website.
Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded. Overall, users clicked on one of the top three results 68 percent of the time:
Result 1: 48 percent
Result 2: 12 percent
Result 3: 8 percent
Remainder: 32 percent
On branded searches, the top search result overwhelmingly received the most clicks (which makes sense, considering the search is likely navigational in nature)>>> Leer más “Organic vs. Paid Search Results: Organic Wins 94% of Time”
