The Rapportive browser plugin connects users’ Gmail accounts with LinkedIn, Facebook, Twitter, and other networks to provide more information about their contacts. The company launched in March 2010 and within 24 hours had gained 10,000 new users. Shortly after that, Rapportive raised $1 million in seed funding from a long list of venture capital firms and angel investors including Gmail creator Paul Buchheit.
During our partnership with LinkedIn, we got to know them very well. We found a great overlap between our visions. We found a high-calibre and extremely driven team. We found, crucially, a “members-first” company:everything that LinkedIn does is about making its members more successful.
In business, partnership is dating — and we went on a lot of dates with LinkedIn. Slowly, but surely, we fell in love.
This is the most romantic thing that anyone has ever said about LinkedIn, probably because LinkedIn is a place for people to look up old work colleagues and begrudgingly accept connection requests from people they’ve emailed once. It’s not exactly like Facebook, whose users spend an obscene amount of time posting baby pictures and messaging their friends.
In fact, it seems to have more in common with Google’s social media site, Google+. At the Socialize conference in January, panelists described Google+ as more of a social layer than a social network. Google+ director of engineering David Glazer has also said that the network is designed to “use relationships and identity to activate other Google products,” like its search engine and maps. Leer más “LinkedIn Acquires Rapportive, Becomes Google+ For Business”