How a solid brand strategy helped Vivid conquer the porn world

You might’ve thought that porn DVD peddlers had gone the way of Times Square peep shows, what with the worldwide interwebs bringing in as much free smut as anyone with a DSL connection can handle. But in the case of Vivid Entertainment, you’d be wrong—to the tune of nearly $100 million a year in revenue.

Obviously smarter than its counterparts in the music industry, Vivid is thriving because it’s learned how to brand its product, according to our sister pub, The Hollywood Reporter, and trade heavily on two cash cows: celebrity sexcapades and superhero parodies. (The former, via Tommy Lee and Pamela Anderson’s honeymoon romp, helped put Vivid on the map.

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By T.L. Stanley

VividYou might’ve thought that porn DVD peddlers had gone the way of Times Square peep shows, what with the worldwide interwebs bringing in as much free smut as anyone with a DSL connection can handle. But in the case of Vivid Entertainment, you’d be wrong—to the tune of nearly $100 million a year in revenue.

Obviously smarter than its counterparts in the music industry, Vivid is thriving because it’s learned how to brand its product, according to our sister pub, The Hollywood Reporter, and trade heavily on two cash cows: celebrity sexcapades and superhero parodies. (The former, via Tommy Lee and Pamela Anderson‘s honeymoon romp, helped put Vivid on the map. Leer más “How a solid brand strategy helped Vivid conquer the porn world”

Nokia Hires Pamela Anderson to Promote the N8

Nokia is the world’s largest cell phone manufacturer, but when it comes to smartphones, it’s losing ground to iPhone and Android-based devices. Thus, the expectations for its next high-end, Symbian^3-based device, the Nokia N8, are through the roof.

Nokia N8 is coming soon – September 30th, if you trust Nokia’s Senior Comms Manager Tapani Kaskinen – and one of its biggest claims to fame is a 12-megapixel camera capable of recording Full HD video.

The camera is a big selling point for the N8, and Nokia plans to draw attention to it in a big way: by hiring Pamela Anderson and Ed Westwick (of Gossip Girl fame) to star in a short movie shot entirely with the Nokia N8’s camera.


Stan Schroeder

Nokia is the world’s largest cell phone manufacturer, but when it comes to smartphones, it’s losing ground to iPhone and Android-based devices. Thus, the expectations for its next high-end, Symbian^3-based device, the Nokia N8, are through the roof.

Nokia N8 is coming soon – September 30th, if you trust Nokia’s Senior Comms Manager Tapani Kaskinen – and one of its biggest claims to fame is a 12-megapixel camera capable of recording Full HD video.

The camera is a big selling point for the N8, and Nokia plans to draw attention to it in a big way: by hiring Pamela Anderson and Ed Westwick (of Gossip Girl fame) to star in a short movie shot entirely with the Nokia N8’s camera. Leer más “Nokia Hires Pamela Anderson to Promote the N8”