In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales

Earlier this year, the world’s biggest advertising group said new media would make up two thirds of its income in three or four years.

Today it stands at 28 percent, WPP said, as it reported first-half-of-year pre-tax profit up 36 percent to £244 ($379.46) million, on three percent better revenue of £4.44 ($6.91) billion.

CEO Sir Martin Sorrell, over the last year, has cautiously refrained from embracing a 2010/11 upturn away from the recession.

But the latest WPP earnings statement does dare to say: “The results reflect the recovery in the world economy … “The group’s advertising businesses achieved a 180 degree turnaround from -4% in the first quarter to +4% in the second quarter … Traditional advertising has recovered sharply.”

“The expected LUV recovery – L-shaped in Western Europe, U-shaped in the United States and V-shaped in the BRICs and Next 11 – is now more LVV-shaped (LuVVy-shaped?), with the United States, in particular recovering much more strongly than anticipated.”

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Earlier this year, the world’s biggest advertising group said new media would make up two thirds of its income in three or four years.

Today it stands at 28 percent, WPP said, as it reported first-half-of-year pre-tax profit up 36 percent to £244 ($379.46) million, on three percent better revenue of £4.44 ($6.91) billion.

CEO Sir Martin Sorrell, over the last year, has cautiously refrained from embracing a 2010/11 upturn away from the recession.

But the latest WPP earnings statement does dare to say: “The results reflect the recovery in the world economy … “The group’s advertising businesses achieved a 180 degree turnaround from -4% in the first quarter to +4% in the second quarter … Traditional advertising has recovered sharply.”

“The expected LUV recovery – L-shaped in Western Europe, U-shaped in the United States and V-shaped in the BRICs and Next 11 – is now more LVV-shaped (LuVVy-shaped?), with the United States, in particular recovering much more strongly than anticipated.” Leer más “In A ‘Luvvy’ Recovery, Digital Hits 28 Percent Of WPP Sales”

Daily Mail Places Stealth Job Ad In Its Robots.txt

It’s more commonly used as a way to block search crawlers from certain parts of publishers’ sites.

But the most-visited newspaper website in the UK is using its robots.txt file as a clever hiring tool, as eagle-eyed Malcolm Coles spotted: (…)Genius! You could also contact Mail Online MD James Bromley on Twitter.

For those who don’t know, the robots.txt file is how you tell search engines which pages they can and can’t crawl on your site to include in their index.

In the past it was worth occasionally checking out newspapers’ robots.txt files as they listed the URLs of stories that they’ve had to withdraw for legal reasons (or joke Polish editions). Sadly, they don’t seem to do that so much these days (and they’d get lost in the Mirror’s massive file). Plus there’s no easy way to check if they’ve been updated – Google Reader’s ability to track changing webpages doesn’t work with robots.txt files. Boo.(… http://www.malcolmcoles.co.uk/blog/seo-job-mail-robots/)


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It’s more commonly used as a way to block search crawlers from certain parts of publishers’ sites.

But the most-visited newspaper website in the UK is using its robots.txt file as a clever hiring tool, as eagle-eyed Malcolm Coles spotted: (…)Genius! You could also contact Mail Online MD James Bromley on Twitter.

For those who don’t know, the robots.txt file is how you tell search engines which pages they can and can’t crawl on your site to include in their index.

In the past it was worth occasionally checking out newspapers’ robots.txt files as they listed the URLs of stories that they’ve had to withdraw for legal reasons (or joke Polish editions). Sadly, they don’t seem to do that so much these days (and they’d get lost in the Mirror’s massive file). Plus there’s no easy way to check if they’ve been updated – Google Reader‘s ability to track changing webpages doesn’t work with robots.txt files. Boo.(… http://www.malcolmcoles.co.uk/blog/seo-job-mail-robots/) Leer más “Daily Mail Places Stealth Job Ad In Its Robots.txt”