Google Tips & Tricks – google.about.com


By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

What the Google SEO Guide Doesn’t Tell You Read more at


 

www.business2community.com

The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO.

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO. Remember the article I wrote called “Content is Not the Only King“, you should make the effort to read this as it makes some serious sense. I agree that content is important but that is not all you need to rule the internet world. (evil laugh in the background)

So what else did Google forgot to mention in the Google SEO guide?

Choose Your Keywords Wisely

The choices you make early in your website’s life will affect it for years to come, so choose your keywords wisely. The Google SEO guide hardly addresses keywords at all, but the basic facts are clear.

1. Short keywords do better than long keywords because they match more possible search queries.

2. Small sites must be careful about choosing keywords used by larger sites because out ranking a larger site is difficult. (But it’s not impossible.)

3. Do your keyword research using free or paid tools before choosing any keyword. Make sure the keyword receives the amount of traffic appropriate to your site and try to find any related keywords you can also use.

4. Consider the long tail—infrequently-searched keywords which you can rank for very easily for guaranteed regular traffic.

My free E book about how to build a WordPress website shares some insights into keyword research also. It is a must read! Go to this page to access the download. No signup required. (password wwb)

Get Incoming Links >>>  Leer más “What the Google SEO Guide Doesn’t Tell You Read more at”

Conceptos básicos. Off Page SEO


semyseoparatodos.com

Si hace unos días (bueno, un par de años en realidad) hablábamos delOn Page SEO, hoy nos toca ver la otra parte, y esta es el Off Page SEO.

Como su propia traducción indica, elOff Page SEO es todo lo que desde fuera de tu página puedes hacer para mejorar tu posicionamiento. En una gran medida, lo importante aquí serían las estrategias de construcción de vínculos.

Uno de los factores clave para que los motores de búsqueda de relevancia a tu página esté en el número de enlaces y lo relacionado que esté con tu página este enlace (no será igual que esta sección sea enlazada por otro blog SEO que por un blog de cocina). Al mismo tiempo, importa el page rank de quien nos enlace, si tiene un page rank alto quien nos enlaza, con “mejores ojos” nos mirarán  los motores de búsquda.

Consejos generales para maximizar el valor de los Enlaces Leer más “Conceptos básicos. Off Page SEO”

Y otra guia de Marketing OnLine | recomendado***** | semyseoparatodos.com


 

Sem y SEO para todos los públicos

Navegando y revisando cosas de estas dos semanas en las que no he posteado me he encontrado con una guía amena y directa, acabo de terminar de leermela y os la dejo por aquí. Esta guía está elaborada por KSchool, la escuela de los Profesionales de Internet, y el Diario Digital de Marketing y Publicidad, PuroMarketing.

http://dl.dropbox.com/u/46023994/guia_impulsando_el_mk_online.pdf

 

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

New Search Engine, New Ranking Factors.

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc. Leer más “Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine”

Google still penalizing for unnatural links


 

Google Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected…

As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. This proved to be one of the most major updates, followed by more Panda and Penguin updates causing widespread penalization for some.

Realizing the criticality of this mandate to their site ranking, our new SEO client approached us with a notice from Google, asking us to fix their little dilemma created by their old SEO provider. It basically stated: “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Google Webmaster Tools notice of detected unnatural links…”

If you receive a notice in your inbox like this, don’t panic. It is a good thing. No, really it is. Think of it as a 12-Step AA Program for SEO. Basically, it suggests that you come to terms with how your SEO has been built up until now for your entire website’s life and somehow find the “bad” links so you can “fix” them. Not a simple task. What they want you to do specifically is to look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

Panda “Algorithm is in their words is a change to their search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin content sites” (sites with no real quality content) Page layout and content quality are key in this update. Panda is also designed to stop “scrappers” (sites publishing other site’s content) and return higher-quality page results at the top of the search queries.

 

Penguin Algorithm update was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using unethical and black had SEO techniques to gain favorable rankings. Black hat techniques targeted are keyword stuffing, cloaking, participating in link schemes, or deliberate creation of duplicate content.

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. There are SEO firms all over the planet that will have no idea what Google is talking about in this letter. If you receive a letter like this, you might want to use a different SEO company. One site to look out for is BMR’s network; Google went through this with a fine tooth comb.

Google will request that you specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Bad linking practices are a real concern for Google. I have seen this many times clients come to me saying their “SEO Guy” did some stuff and they lost their keyword terms overnight. Or “our SEO guys are the best” (landing them low searched keyword phrases) thinking they did some magnificent SEO work.

This is why you want to use Webmaster Tools. If you run into this problem, then at least you are alerted to the problem quickly. There are probably tens of thousands of sites out there having this same issue and probably don’t know it’s due to poor SEO practices.

Organic SEO has always been one of the highest converting traffic sources for website conversions if done correctly. Organic keywords have been a consistent provider of revenues for many small and large brands worldwide and they work extremely hard to maintain these rankings. Organic SEO for your company should not be taken lightly. It is one of the best long-term strategies and even if a social media train comes into town and you feel like hitching a ride, do not neglect your Organic SEO Strategy.

We have clients converting at very high percentages on just a few organic keyword phrases and leading their industry for online exposure.

Remember: If someone can build a website, it doesn’t mean they are an SEO professional.

***This is not to discredit anybody with web experience but merely show that SEO is a very specific algorithmic equation that takes full time analysis and should be taking seriously. Hire only proven professionals that stay current on SEO topics and trends. It is knowledge that you are looking for that does not come at a cheap price. It is worth it. It will be a viable long-term solution for your brand that you will be thankful for investing in.

Let’s get one thing straight. Google doesn’t owe anybody anything. It is a privilege to be ranked high on their search engine. This is why it is critical to only practice ethical SEO techniques.

 

Google isn’t fooling around. They are continuing to investigate sites and they will want to know specifics on the SEO practices since their ultimate goal is to provide the most relevant content in their searches. They are relentless in doing whatever it takes to provide the most relevant listings in their search queries. Google will want a breakdown in your words what happened.

Google might also request the following:                                                              Leer más “Google still penalizing for unnatural links”

Top 5 Mobile Apps for Online Marketers


Written by  | jeffbullas.com

Going mobile with your SEO can make your business sharper, quicker, and more responsive.

Top 5 Mobile Apps for Online Marketers

As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.

With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.

These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.

1. Raven Tools

Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.

Cost: Free

Operating System: Apple (iOS)

Leer más “Top 5 Mobile Apps for Online Marketers”

Pecados capitales en #SEO al posicionar una página #web


Pecados capitales en #SEO al posicionar una página #web

http://seofreelance.tv

En este artículo voy a recoger los errores SEO más habituales para posicionar una página web. Debido a la gran competencia que tenemos en nuestras palabras clave, debemos de ser muy conscientes en lo que hacemos. Por eso, es muy importante tener en cuenta los pecados capitales en SEO.

1- Desconocimiento de nuestras palabras clave:

Uno de los principales errores que se cometen cuando construimos nuestra web es pasar por alto realizar una investigación de keyword para nuestro posicionamiento web. En muchos casos, las prisas se apoderan de nosotros y no prestamos atención a este análisis previo que es vital para nuestro éxito. El resultado es que al final de todo, hemos construido algo en base a determinadas keywords que no tienen un volumen crítico de búsquedas, así que estaremos en la más absoluta soledad, después de echar horas y horas construyendo nuestro sitio. Nuestro objetivo es construir un sitio con demanda, y por lo tanto a partir de ahí, buscaremos nuestro posicionamiento web.

En este artículo ya te expliqué los pasos básicos que debes de dar para tu análisis de keywords. Como mínimo échale un vistazo a la herramienta de Adwords que te ofrece Google, pero si quieres afinar más, haz uso de algún software específico de SEO ya que te dará mucha más información. Insisto, analiza bien qué palabras clave quieres para tu posicionamiento web, que demanda tiene, el valor económico y qué competencia está luchando por esas keywords.

En este vídeo verás una buena búsqueda de keywords con más herramientas y podrás ver el grado de profundidad al que puedes llegar. No te quedes en lo superficial, haz todo lo que esté a tu alcance para analizar a tu competencia.

2- Keyword stuffing y ocultar palabras clave: Leer más “Pecados capitales en #SEO al posicionar una página #web”

GOOGLE PENALIZA Y DESINDEXA A DIRECTORIOS GRATUITOS ¿ESTAMOS PREPARADOS?


http://latam.icrossing.com



Después de la desaparición de numerosos directorios gratuitos, para búsqueda en Google, están presentes algunas constantes incógnitas en el mundo SEO: ¿Cuál es el motivo de esta decisión de Google? ¿Cuántos directorios gratuitos seguirán desapareciendo en un futuro?

Esta decisión que ha tomado Google de penalizar sitios directorios que no son “confiables”, pero que para el mundo de SEO ayudaban a tener un potencial Pagerank, dificulta el trabajo de linkbuilding al no poder indexar favorablemente (y en diferentes directorios) información de las marcas.

Existen listas de los directorios que además de estar penalizados han sido retirados, pero hay otros tantos que solamente están penalizados y tienen, quizá, una advertencia al aparecer aun públicamente, pero no sabemos hasta cuando estarán disponibles.

Hoy en día, quienes indexaron información a enlaces de directorios ahora penalizados, tendrá que restructurar formas de hacer, principalmente, linkbuilding.

¿Qué es lo que sigue ahora? ¿Qué medidas se comienzan a tomar? Leer más “GOOGLE PENALIZA Y DESINDEXA A DIRECTORIOS GRATUITOS ¿ESTAMOS PREPARADOS?”

6 Indispensable Free & Freemium SEO Tools


http://blog.kissmetrics.com

When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has to offer, but if you don’t, then free and freemium tools are the alternative.

Free tools are just that – free to use as much as you want for any of your projects. Freemium tools, on the other hand, have both free and premium rate plans based on your needs. The following are my six favorite free and freemium tools that are indispensable for SEO’s everywhere.

1. AdWords Keyword Tool for Keyword Research

google adwords keyword tool

All SEO campaigns should begin with keyword researchGoogle AdWords Keyword Tool is your best bet for a free keyword research tool. It is not necessarily exact with its numbers, so don’t believe that there is exactly 74,000 people searching for “website analytics” each month. What you can believe in is that “website analytics” is searched more often than “free website analytics”. You can also get a lot of great keyword ideas too!

2. SEO Book for a Keyword Research & On-Site Analysis

SEO Book

SEO Book actually has several free SEO tools on their website. You need to create a free account with their website first, and then you have unlimited access to the tools you see above, plus a few others including a keyword density analyzer, a page comparison tool to find keywords, an ad group generator for AdWords, PPC keyword wrapper, and a typo generator that shows the most common typos for keywords that you enter.

3. SEO Site Tools for On-Site Analysis & Suggestions Leer más “6 Indispensable Free & Freemium SEO Tools”

Los 8 mandamientos del nuevo SEO social


 | wwwhatsnew.com

Cuando nosotros en nuestros análisis y estudios previos a la elaboración de una estrategia, apostamos por palabras clave de baja competencia, estamos pensando en atraer a las marcas que, siendo nuestra competencia, no encontraron su valor agregado, la red no tiene contenido de calidad que responsa a esos criterios y los enlaces entrantes se producen como consecuencia del efecto imán de nuestros contenidos.

Seguro alguien podría decirme que esto no es SEO, sino que es sentido común, capacidad para identificar las métricas y estrategia básica I dentro del plan de marketing, pero… no lo subestimemos.

Para muchas marcas la llegada de Google Penguin ha sido una hecatombe. Cuántas empresas con buena trayectoria en la red, se han visto perjudicadas al quedar obsoletas las técnicas de enlaces previas al nuevo algoritmo.

El SEO se transforma en social desde que es relegado a un segundo plano en orden de importancia con respecto a la calidad que se entregue en forma de contenidos, aceptar esta realidad nos sitúa ante un nuevo ciclo, una nueva fase en la construcción de nuestra marca. ¡Se trata de apostar por la conquista del consumidor que está ahí fuera… un gran desafío, mucha dedicación y mucha adrenalina, vamos allá!

Los mandamientos del nuevo SEO social Leer más “Los 8 mandamientos del nuevo SEO social”

Author Rank. Re-evolución SEO | seocom.es


 seocom

El Author Rank es el cambio mas relevante en el cálculo del algoritmo de posicionamiento de Google que se ha producido desde el inicio del buscador, mucho más que lo que actualmente es y ha sido el Panda o el Penguin. Aunque creo que hay un error en el concepto y alcance de algunos post que he leído sobre ello, que identifican al AuthorRank como elPageRank de autores en una traducción literal dejando de lado el Agent Rank y el cambio que ha sufrido desde que se presentó en 2005.

author rank1 Author Rank. Re evolución SEO (seo )
Author Rank, un antes y después en el SEO

Google siempre ha calculado sus rankings basándose en las recomendaciones de los usuarios. Esas recomendaciones han evolucionado, cambiado, combinado y complicado.

El SEO OnPage y el contenido también tienen su papel, pero seamos sinceros, solo con eso no se puede obtener “resultados rentables” en mercados competidos.

Hace 10 años la única manera de recomendar una web era enlazarla desde tu web. Con la aparición de los blogs y el llamado 2.0 la proliferación de blogs anónimos y enlaces fue en aumento, junto con el spam. La lucha contra esos enlaces fraudulentos en comentarios y posts dió lugar a la aparición del atributo rel nofollow y las penalizaciones por venta de enlaces. Pero a cada cambio que Google hace, el spammer se adapta y encuentra un hueco.

Desde la proliferación de las redes sociales, las recomendaciones sobre contenidos de calidad han cambiado y en estos momentos las redes sociales compiten con Google en acaparar mercado y no comparten con el sus recomendaciones, esto ha llevado a Google a replantear toda la estrategia. La lucha contra el spam (una lucha que lleva toda la vida perdiendo) pasa por hacer que la red deje de ser un sitio anónimo. Las redes sociales han dado el primer paso y el usuario ha ido perdiendo poco a poco el anonimato y la libertad. Facebook fue el primero en crear una red que no se baso en alias sino en personas. Google Plus va más allá de una red social, Google Plus es un cambio radical en todo Google por eso se ha integrado en todas las plataformas de Google. Google es el mejor “relacionador” del mundo solo le falta tu permiso. Necesita asegurarse de ello y lapatente de Google sobre Author Rank así lo determina. La confianza en la identidad es la piedra angular, incluso un requisito previo, a la utilización de señales sociales en la búsqueda.

La red está tejida. Un poco de Rich Snippet como cebo y ya tienes el cambio.

rich snippet Author Rank. Re evolución SEO (seo )

The main thing that we are trying to address is the faceless nature of the web.
Sagar Kamdar – Group Product Manager Google

Preparaos. Los cambios que Google va ha incorporar en el cálculo de posiciones están cambiando radicalmente. El PageRank se combinará con el AuthorRankhasta que este lo devore casi por completo. No serán los enlaces sociales lo que posicione, serán las personas. Es un cambio radical, Google no intenta crear un red social, intenta eliminar el anonimato de la red.

fusion authorrank agentrank Author Rank. Re evolución SEO (seo )

Esas personas al igual que los sites no solo se clasificarán como personas con autoridad, sino con autoridad en un campo determinado (un experto). La patente Agent Rank lo determina así (patente Agent Rank). Del mismo modo que un enlace relacionado funciona mejor que uno de autoridad mayor no relacionado, el AuthorRank determinará la autoridad de las personas en un campo muy concreto. Esa autoridad la determinan otras personas con autoridad en ese campo cuando lo referencian. Osea que una persona puede tener una autoridad diferente en diferentes temas, puedes ser experto SEO y de la cría del champiñón icon smile Author Rank. Re evolución SEO (seo )

Diréis que esto también es manipulable, puede ser, pero las señales que enviemos a Google pueden determinar la autenticidad o no de vuestros perfiles y con la incorporación de los dispositivos móviles ese “anonimato” está muerto.

Un apunte sobre la política de privacidad de Google y el fin del anonimato que queria que conocierais.
Más aquí: http://www.google.com/intl/es/policies/privacy/

SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly


Robin Good: SEO Site Tools is a professional SEO extension for the Google Chrome browser which acts as website x-ray analyzer by providing tons of useful information about any URL you provide it with.

Besides providing a PageRank value for any page you are on without even needing to click on it, SEO Tools extracts this useful data from any URL:

1) External Page Data

– Google Trends;

– Google Indexed Pages & Domain Links;

– SEOmoz Linkscape;

– Quantcast Ranking;

– Alexa Data;

– Majestic SEO Data;

SEMRush Data;

2) Page Elements… Leer más “SEO Site Tools: A New Chrome Extension To X-Ray Any Website Instantly”

How Video Can Improve your Social Media and SEO Status | Onextrapixel – Web Design & Development Online Magazine

How Video Can Improve your Social Media and SEO Status

While SEO hasn’t been around long enough for a foolproof way to increase your rankings through Alexa or Google page rank; there are many generally accepted guidelines to follow. While taking these into consideration, it is also important to realize that Google is constantly updating their algorithms.

This was especially evident with the release of Google Panda and the increasing use of AI to return higher quality sites with a longer click through rate. On top of adding a longer click through rate to their algorithm, Google has also used their universal search feature to return videos and images on the first page of search.

With Panda, Google increased the importance of a longer click through rate for SEO. This in turn has placed a higher rating than ever before on pages that have visitors staying longer. Visitors generally will always stay longer and be more engaged when watching a video compared to when they are scanning a text page.

This is where videos began to become ranked higher than ever before when compared to a text page with a much lower click through rate. The longer click through rate, added with the higher likelihood of a video becoming viral, are both major reasons to begin using videos to increase your ranking and benefit your social media presence. In the end, it is all about driving people to your website and making revenue, not just creating meaningless buzz.


Via Scoop.ithuman being in – perfección

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google. This is considering that the page and video are both used in conjunction with typical SEO methods. In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

How Video Can Improve your Social Media and SEO Status

While SEO hasn’t been around long enough for a foolproof way to increase your rankings through Alexa or Google page rank; there are many generally accepted guidelines to follow. While taking these into consideration, it is also important to realize that Google is constantly updating their algorithms.

This was especially evident with the release of Google Panda and the increasing use of AI to return higher quality sites with a longer click through rate. On top of adding a longer click through rate to their algorithm, Google has also used their universal search feature to return videos and images on the first page of search.

With Panda, Google increased the importance of a longer click through rate for SEO. This in turn has placed a higher rating than ever before on pages that have visitors staying longer. Visitors generally will always stay longer and be more engaged when watching a video compared to when they are scanning a text page.

This is where videos began to become ranked higher than ever before when compared to a text page with a much lower click through rate. The longer click through rate, added with the higher likelihood of a video becoming viral, are both major reasons to begin using videos to increase your ranking and benefit your social media presence. In the end, it is all about driving people to your website and making revenue, not just creating meaningless buzz. Leer más “How Video Can Improve your Social Media and SEO Status | Onextrapixel – Web Design & Development Online Magazine”

The Marketer’s Guide to Digg

When content is voted upon by other members of the Digg community (also known as getting diggs or being dugg), it gets the chance to be discovered not only by your own followers, but also the community at large by making it to the Holy Grail – the Digg homepage (or when you’re logged in, the Top News section). While the exact formula to what gets on the homepage is a mystery, the general theory is that a submission which receives a high number of votes within a short amount of time will likely make it to the top of the list.


http://blog.kissmetrics.com/digg-marketing-guide/

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US alone and have an Alexa rating of 167, PageRank of 8, and Domain Authority of 100.

Digg is also a little bit more marketing friendly than their main competition Reddit. The following guide will help you learn to use Digg for sharing your awesome content with a larger audience.

How Digg Works

digg.com front page

Members of the Digg community can submit and share content to the Digg network under the main categories of Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, Science, Sports, Technology, and World News. These broad categories allow for almost any area of content to be submitted. Leer más “The Marketer’s Guide to Digg”