Google Tips & Tricks – google.about.com


By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

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What the Google SEO Guide Doesn’t Tell You Read more at


 

www.business2community.com

The Google SEO guide, better known as the Google Webmaster Guidelines, doesn’t really tell you anything about actual Search Engine Optimization (SEO). Instead it spreads a false idealism by telling you to just write great content. Don’t get me wrong here, the guide is educational but not really about SEO.

Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO. Remember the article I wrote called “Content is Not the Only King“, you should make the effort to read this as it makes some serious sense. I agree that content is important but that is not all you need to rule the internet world. (evil laugh in the background)

So what else did Google forgot to mention in the Google SEO guide?

Choose Your Keywords Wisely

The choices you make early in your website’s life will affect it for years to come, so choose your keywords wisely. The Google SEO guide hardly addresses keywords at all, but the basic facts are clear.

1. Short keywords do better than long keywords because they match more possible search queries.

2. Small sites must be careful about choosing keywords used by larger sites because out ranking a larger site is difficult. (But it’s not impossible.)

3. Do your keyword research using free or paid tools before choosing any keyword. Make sure the keyword receives the amount of traffic appropriate to your site and try to find any related keywords you can also use.

4. Consider the long tail—infrequently-searched keywords which you can rank for very easily for guaranteed regular traffic.

My free E book about how to build a WordPress website shares some insights into keyword research also. It is a must read! Go to this page to access the download. No signup required. (password wwb)

Get Incoming Links >>>  Leer más “What the Google SEO Guide Doesn’t Tell You Read more at”

Conceptos básicos. Off Page SEO


semyseoparatodos.com

Si hace unos días (bueno, un par de años en realidad) hablábamos delOn Page SEO, hoy nos toca ver la otra parte, y esta es el Off Page SEO.

Como su propia traducción indica, elOff Page SEO es todo lo que desde fuera de tu página puedes hacer para mejorar tu posicionamiento. En una gran medida, lo importante aquí serían las estrategias de construcción de vínculos.

Uno de los factores clave para que los motores de búsqueda de relevancia a tu página esté en el número de enlaces y lo relacionado que esté con tu página este enlace (no será igual que esta sección sea enlazada por otro blog SEO que por un blog de cocina). Al mismo tiempo, importa el page rank de quien nos enlace, si tiene un page rank alto quien nos enlaza, con “mejores ojos” nos mirarán  los motores de búsquda.

Consejos generales para maximizar el valor de los Enlaces Leer más “Conceptos básicos. Off Page SEO”

Y otra guia de Marketing OnLine | recomendado***** | semyseoparatodos.com


 

Sem y SEO para todos los públicos

Navegando y revisando cosas de estas dos semanas en las que no he posteado me he encontrado con una guía amena y directa, acabo de terminar de leermela y os la dejo por aquí. Esta guía está elaborada por KSchool, la escuela de los Profesionales de Internet, y el Diario Digital de Marketing y Publicidad, PuroMarketing.

http://dl.dropbox.com/u/46023994/guia_impulsando_el_mk_online.pdf

 

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

New Search Engine, New Ranking Factors.

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc. Leer más “Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine”

Google still penalizing for unnatural links


 

Google Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected…

As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. This proved to be one of the most major updates, followed by more Panda and Penguin updates causing widespread penalization for some.

Realizing the criticality of this mandate to their site ranking, our new SEO client approached us with a notice from Google, asking us to fix their little dilemma created by their old SEO provider. It basically stated: “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Google Webmaster Tools notice of detected unnatural links…”

If you receive a notice in your inbox like this, don’t panic. It is a good thing. No, really it is. Think of it as a 12-Step AA Program for SEO. Basically, it suggests that you come to terms with how your SEO has been built up until now for your entire website’s life and somehow find the “bad” links so you can “fix” them. Not a simple task. What they want you to do specifically is to look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

Panda “Algorithm is in their words is a change to their search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin content sites” (sites with no real quality content) Page layout and content quality are key in this update. Panda is also designed to stop “scrappers” (sites publishing other site’s content) and return higher-quality page results at the top of the search queries.

 

Penguin Algorithm update was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using unethical and black had SEO techniques to gain favorable rankings. Black hat techniques targeted are keyword stuffing, cloaking, participating in link schemes, or deliberate creation of duplicate content.

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. There are SEO firms all over the planet that will have no idea what Google is talking about in this letter. If you receive a letter like this, you might want to use a different SEO company. One site to look out for is BMR’s network; Google went through this with a fine tooth comb.

Google will request that you specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Bad linking practices are a real concern for Google. I have seen this many times clients come to me saying their “SEO Guy” did some stuff and they lost their keyword terms overnight. Or “our SEO guys are the best” (landing them low searched keyword phrases) thinking they did some magnificent SEO work.

This is why you want to use Webmaster Tools. If you run into this problem, then at least you are alerted to the problem quickly. There are probably tens of thousands of sites out there having this same issue and probably don’t know it’s due to poor SEO practices.

Organic SEO has always been one of the highest converting traffic sources for website conversions if done correctly. Organic keywords have been a consistent provider of revenues for many small and large brands worldwide and they work extremely hard to maintain these rankings. Organic SEO for your company should not be taken lightly. It is one of the best long-term strategies and even if a social media train comes into town and you feel like hitching a ride, do not neglect your Organic SEO Strategy.

We have clients converting at very high percentages on just a few organic keyword phrases and leading their industry for online exposure.

Remember: If someone can build a website, it doesn’t mean they are an SEO professional.

***This is not to discredit anybody with web experience but merely show that SEO is a very specific algorithmic equation that takes full time analysis and should be taking seriously. Hire only proven professionals that stay current on SEO topics and trends. It is knowledge that you are looking for that does not come at a cheap price. It is worth it. It will be a viable long-term solution for your brand that you will be thankful for investing in.

Let’s get one thing straight. Google doesn’t owe anybody anything. It is a privilege to be ranked high on their search engine. This is why it is critical to only practice ethical SEO techniques.

 

Google isn’t fooling around. They are continuing to investigate sites and they will want to know specifics on the SEO practices since their ultimate goal is to provide the most relevant content in their searches. They are relentless in doing whatever it takes to provide the most relevant listings in their search queries. Google will want a breakdown in your words what happened.

Google might also request the following:                                                              Leer más “Google still penalizing for unnatural links”

Top 5 Mobile Apps for Online Marketers


Written by  | jeffbullas.com

Going mobile with your SEO can make your business sharper, quicker, and more responsive.

Top 5 Mobile Apps for Online Marketers

As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.

With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.

These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.

1. Raven Tools

Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.

Cost: Free

Operating System: Apple (iOS)

Leer más “Top 5 Mobile Apps for Online Marketers”