Can Neuromarketing Research Increase Sales?

By monitoring brainwave activity across the full brain as subjects viewed the covers, and using eye-tracking technology to identify which specific parts of the cover they were looking at, NeuroFocus was able to measure their immediate, subconscious reaction to the designs.

While all three tested cover designs performed well in the research, the specific design that ranked highest in terms of overall neurological effectiveness scored exceptionally well in emotional engagement—one of NeuroFocus’ primary NeuroMetrics, the others being attention and memory retention (cover design 1 below was the winner). From those primary NeuroMetrics, NeuroFocus derives measures of purchase intent, novelty, and awareness.

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Dr. A. K. Pradeep, Chief Executive Officer of NeuroFocus

Every new product launch, ad campaign or package design takes significant research, time and resources to ensure success, but not every launch is successful. Suffice it to say that guess work plays a part to determine: Will it grab attention? Will it be memorable? Will it engage emotionally? And most importantly, will it drive purchase intent?

Taking the guess work out of the equation prior to launch is a marketer’s dream, which is now a definable reality with quantifiable results. Just recently the notion was put to the test to see if neuroscience could be used to help a magazine sell more copies. And the results were enlightening. Leer más “Can Neuromarketing Research Increase Sales?”

Gorgeous Packaging Designs and Concepts

By Callum Chapman

Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!


By Callum Chapman Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!

Brittany Bosco – Spectrum EP

This EP album is truly fantastic, combining several packaging options into one to produce an interesting design that is not only great to look at, but also gives a great opening experience.

Keen Fruit

Keen Fruit use some gorgeous minimalistic plastic bottles with super sleek typographic labels. The image of the fruit itself is actually printed on the other side of the bottle and therefore causes it to magnify when looking through the liquid at the front of the bottle – an interesting and fun approach. Leer más “Gorgeous Packaging Designs and Concepts”

35+ Unique & Interesting Product Packaging Designs

By: Ari Suardiyanti

Whenever we’re going to buy a product, especially the new ones we will inevitably pay more attention to the packaging of the product itself. Product packaging has tremendous power to grab our interest. It combines art and technology for protecting products for distribution, storage, until finally reaching the end user.

35+ Unique & Interesting Product Packaging Designs

Over the years, graphic designers and product designers have been creatively inventing new forms of packaging to maximize the function of a product packaging. For the past decade, hundreds of award winning packaging designs have been showcased and displayed in public. New products are invented every single day, and it demands more creativity in developing a unique product packaging design that will have


Whenever we’re going to buy a product, especially the new ones we will inevitably pay more attention to the packaging of the product itself. Product packaging has tremendous power to grab our interest. It combines art and technology for protecting products for distribution, storage, until finally reaching the end user.

35+ Unique & Interesting Product Packaging Designs

Over the years, graphic designers and product designers have been creatively inventing new forms of packaging to maximize the function of a product packaging. For the past decade, hundreds of award winning packaging designs have been showcased and displayed in public. New products are invented every single day, and it demands more creativity in developing a unique product packaging design that will have Leer más “35+ Unique & Interesting Product Packaging Designs”

50 Beautiful and Effective Package Designs


When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.

Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.

The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here are 50 beautifully designed packages that you can draw inspiration from.

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Custom barcodes


If you’re looking for a more exclusive option than a stock Vanity Barcode design, we offer a customization option.

Custom barcodes are perfect for companies that want to own their design and be sure no one else out there has the same thing. It also allows you to tie your barcode design directly into your brand identity, giving you limitless possibilities for creative tie-ins.

Case Studies:
1. Elyon® Marshmallows

elyon marshmallows custom vanity barcodes

To carry through the fun personality of Elyon® Marshmallow’s new “mallow” mascots, we developed a series of three custom Vanity barcodes for their packaging. The barcodes alone captured the imagination of designer bloggers and got the attention of national chain store buyers who are now carrying the products.

2. Sara Snacker™ Cookie Company

barcode

Sara Snacker™ cookies packaging had very little design space, consisting of simple clear plastic containers and labels. To add some personality to the back informational labels, we designed a barcode with a “bite” taken out of it. The fun barcode also reinforces the tongue-in-cheek tagline, “You Know You Want One!”. The newly packaged cookies got a lot of media attention including Snack of the Day on The Rachael Ray Show. They are sold in upscale stores like Zabars and Westside Market in NYC.

http://www.vanitybarcodes.com/

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Businesses take advantage of the little-known marketing potential of decorative


It’s been more than three years since we wrote about Japanese Design Barcode, with its clever and whimsical UPC designs. Proving that the idea still has plenty of merit, New Jersey-based Vanity Barcodes just launched a similar service to help businesses take advantage of what it considers the little-known marketing potential of the decorative barcode. Leer más “Businesses take advantage of the little-known marketing potential of decorative”